Look at 4 best practices that sales enablement and sales-focused marketers can leverage to help their sales teams effectively generate demand at scale. This quick-hitting session will give you tips you can put in place today to help your whole team drive demand.

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Social Selling at Scale
4 Ways to Help Your Team Sell Socially

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Peter Mollins
Questions:
marketing@knowledgetree.com
@knowledgetree

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Provide value to
prospects that
increases
likelihood of
advancing sales.

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Who’s your
audience?
Be Special
(-ized)
Repeat,
Broadly
Measure
4 Keys to Social Selling at Scale

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The average B2B
decision team is 5+
people.
Source: CEB
Other
Priorities
Internal
Dynamics

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6

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More
complexity
Less
Access

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Benefits
Trade-
Offs

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80%of sales people add no value
to their buyers

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What messages resonate?

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2xReps with effective messaging and
content are twice as effective

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Follow Experts
Insist on Experts
Be an Expert

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Focus on more
meaningful conversations.

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Identify Where to Invest Next
15
• Share messages that win
• Avoid low-performing content
• Identify winning personae
• Identify winning vehicles
• Insist on more of what works

16. © KnowledgeTree 2016
Who’s your
audience?
Be Special
(-ized)
Repeat,
Broadly
Measure
4 Keys to Social Selling at Scale

17. © KnowledgeTree 2016
Social Selling at Scale
4 Ways to Help Your Team Sell Socially