Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.

1. Complete Digital Marketing Strategy
November 2023

2. Maria
Nikolakopoulou Olga
Roussinou
Eleni
Vlachopoulou
Vasiliki
Palyva
Christina
Filippou
Adamantios
Michalakis
Meet the team
360° Digital Marketing Agency
SEO Social Media Ad Campaigns
Content
Email & Mobile Marketing
Strategy
Public Relations

3. Table of Content
1
Brief
2
Competitor Analysis
3
Creative Concept
4
Tactics
6
Total
Budget
Media Plan
7
5
Timeline

4. Brief
Target Audience
Teenagers & Young Adults (18-34)
Families with children (35-54)
Schedule
1 Year (Jan. 2024 - Dec. 2024)
Marketing Objective
Online Conversions
Budget
500.000€

5. Competitor Analysis

6. Competitor Analysis
Disney+
Number of subscribers worldwide 2020 - 2023
NETFLIX
-Netflix had around 247.2 million paid subscribers worldwide
-Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and
Africa).
-Netflix appeals to all age groups and a survey showed that the majority of adults
aged 18 to 54 years old subscribed to the service.
-Due to losses in its susbcriber base recorded in the first half of 2022, Netflix
introduced an ad-supported tier in November 2022 (one in four sign-ups to Netflix
in July 2023 were on the ad-supported plan).
-Less than two years after 2019, Disney+ reached a significant milestone
by amassing 100 million subscribers worldwide. By comparison, it took
SVOD market leader Netflix roughly a decade to reach the 100-million.
-What makes Disney+ so appealing to audiences is not just its repertoire
of animated classics but also the vast range of content from Disney’s
various subsidiaries, setting it up for success with viewers of all ages.
-Disney+ the five most popular original series releases worldwide.

7. Creative Concept
#YouForDisney
Our Hashtag

8. INSTAGRAM
Tactics
Social Media Marketing
FACEBOOK
Disneyplusgr

9. TIKTOK

10. Tactics
Ads Creatives

11. Content for our blog
Tactics
Content Marketing

12. Σύντομα διαθέσιμες
IAN
01
Διάθεση σε
IAN
15

13. Η φράση της Μαρίας
Μοντεσορι που άλλαξε
τον τρόπο τον οποίο
μεγαλώνω τον γιο μου
Let’s sparkle,mommies! Η νεα
capsule συλλογή H&M studio
holiday επαναπροσδιορίζει τον
ρομαντισμο
Πάρε μέρος στο quiz
https://www.disneyplus.com/el-gr

14. Disney+… a new chapter, starring YOU!
Disney+ ένα όνομα θρύλος που μας ακολουθεί από τα παιδικά
μας χρόνια μέχρι και σήμερα.
100+ χρόνια επετείου της Disney

15. Influencer Marketing
Tactics
Διονύσης Ατζαράκης
Βασιλική Λασκαράκη

17. Mobile Marketing Tactics

18. Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
INFLUENCERS
ΑΤΖΑΡΑΚΗΣ-ΚΑΖΗ-ΚΑΤΙΝΑΚΗΣ
Timeline
INFLUENCERS
ΠΕΤΡΟΥΝΙΑΣ-ΜΙΛΛΟΥΣΗ-ΛΑΣΚΑΡΑΚΗ
FACEBOOK/ INSTAGRAM-GOOGLE DISPLAY-LINKEDIN-TIKTOK-PREMIUM DISPLAY
AD CAMPAIGNS + EMAIL MARKETING/ REMARKETING

19. Total Budget
Media
500k
Production
12k
Fees
50k
Total
562k

20. Media plan
Ad Campaigns
Content Marketing - Paid Media
Total Budget: 6k

21. Media plan
Influencer Campaign

22. for
Thank You
Ήρθε η ώρα να γίνεις το δικό σου αστέρι, να
ξεκινήσεις το δικό σου κεφάλαιο…
Be the one to begin
A New Chapter Starring YOU!!