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How Blogging Impacts Your Business Empirical data, strategy & tactics. . .  Twitter:  #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
How Blogging Impacts Your Business Empirical data, strategy & tactics. . .  Twitter:  #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative  Twitter:  #KunoBlog President CEO DK New Media
Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter:  #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
Introductions ,[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com
Twitter:  #KunoBlog Blogging – Why should I care? Filling the top of the funnel
Blogging Example #1  Getting started with 2-3 blogs/month Twitter:  #KunoBlog
Blogging Example #2  Build to 12 blogs/month Twitter:  #KunoBlog
Blogging Example #3  Blog every day - 28 blogs/month
Blogging Events -> Traffic #1  2-3 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #2 12 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter:  #KunoBlog
What Happens When SEO is Added? Example #1  SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging and SEO Example #2  SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging and SEO What happens when you stop? Twitter:  #KunoBlog
Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
Blogging, SEO, & Content Marketing Example #2  SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #KunoBlog
Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #KunoBlog
Blogging & Marketing Events -> Traffic #2  SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #KunoBlog
Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
The Marketing (R)Evolution Traditional Tradigital Engagement Twitter:  #KunoBlog
Why Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: David Armano Twitter:  #KunoBlog
Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter:  #KunoBlog
The Big Picture
Ongoing Process Twitter:  #KunoBlog
Analysis Keywords Competitors Promotion Twitter:  #KunoBlog
Search Optimization ,[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog
Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter:  #KunoBlog
Optimization Visual Auditory Kinesthetic Twitter:  #KunoBlog
Promote Social Media Social Network Paid and PR Twitter:  #KunoBlog
Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter:  #KunoBlog
Retention and Nurturing ,[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog
Why Facebook? Users to “Like” Companies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ExactTarget Twitter:  #KunoBlog
Tools and Automation ,[object Object],[object Object],[object Object],[object Object],http://mkt.gs/gotoseomoz  http://mkt.gs/gotosemrush  http://mkt.gs/gotoauthoritylabs  http://www.twitterfeed.com Twitter:  #KunoBlog
Analytics ,[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog
Does it Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog
Text MKTG to 71813 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter:  #KunoBlog
Twitter:  #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
[object Object],Twitter:  #KunoBlog Blog Post Optimization Playbook Free Download ,[object Object],[object Object],[object Object],[object Object]
Questions & Answers ,[object Object],Twitter:  #KunoBlog

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Building Leads With Blogging Final