The document outlines Katerina Martchouk's content strategy plan for American DG Energy. The plan includes increasing brand awareness through trade print, online display advertising, and website redesign. It also covers demand generation through email and landing pages, education with white papers, and sales enablement materials. The document lists the art directors for each element and thanks the reader.

1.
CONTENT
STRATEGY
AMERICAN DG ENERGY
BRAIN BRAWN BEAUTY
Katerina Martchouk
Creative Director, Writer

2. American DG Energy
Branding
Designer: Brian Baker

3. ADGE Content Roadmap

4. American DG Energy
Awareness:
Trade Print
Art Director: Brian Baker

5. American DG Energy
Awareness:
Trade Print
Art Director: Brian Baker

6. American DG Energy
Awareness:
Trade Print
Art Director: Brian Baker

7. American DG Energy
Awareness:
Online display advertising
Art Director: Roman Sciascia

8. American DG Energy
Awareness:
Online display advertising
Art Director: Roman Sciascia

9. American DG Energy
Demand Generation:
Email + Fulfillment Landing Page
Art Director: Brian Baker

10. American DG Energy
Education:
White Paper
Art Director: Brian Baker

11. American DG Energy
Sales enablement
Art Director: Brian Baker

12. American DG Energy
Sales enablement
Art Director: Brian Baker

13. American DG Energy
Awareness:
Website redesign
Art Director: Roman Sciascia

14.
BRAIN BRAWN BEAUTY
THANK YOU
katerina.martchouk@gmail.com
612.308.6048
http://www.linkedin.com/in/katerinamartchouk