The document discusses nonprofit marketing trends for 2014. It notes that 2-3 year communications plans are standard but things change quickly so planning 12-18 months at a time is better. The average length of written content is 500-700 words but shorter content usually wins except when more depth and details are preferred. Many nonprofit executives and boards still don't fully understand marketing. Direct mail frequency is staying the same while email frequency is increasing. Donor retention will become a higher priority than acquisition. Facebook will continue to demand significant time but organizations will get more strategic with it. Website management and search engine optimization will be very important for online success. Nonprofits may be expected to have apps in the future. Print communications will remain important for