SlideShare ist ein Scribd-Unternehmen logo
1 von 57
Downloaden Sie, um offline zu lesen
Starting Lean: How to Find Out 
If Your Idea Has Potential In 
Days Not Years 
October 2014 
Trevor Owens, Founder of QuickMVP and Lean Startup Machine
Follow Thue on Twi!er 
@ThueLMadsen #KISSwebinar
Trevor Owens - QuickMVP & Lean Startup Machine - @TO 
! 
Trevor is the Founder of QuickMVP, the Lean Startup 
Machine and the author of The Lean Enterprise. His work has 
been featured in numerous media outlets including Forbes, 
Fast Company, and Business Insider, among others. 
! 
QuickMVP uses a super simple technique to help you validate 
a new product or business idea in just 5 minutes. It's the only 
so"ware that combines a Landing Page Builder with a Google 
Ad Creator in one tool. 
! 
Lean Startup Machine is the world’s leading workshop on 
Lean Startup principles and has helped tens of thousands of 
startup founders and individuals from organizations 
including Google, Salesforce, News Corp, Intuit, and others, 
start thousands of new businesses across six continents.
Follow Trevor on Twi!er 
@TO #KISSwebinar
95% 
Source: Wall Street Journal, Sept 2012
180
1
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Startups Are NOT 
Small Versions of Big 
Companies
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In 
TROUGH OF 
SORROW 
Experimenting 
& Pivoting
The Startup Curve 
Before 
Startup 
Source: Paul Graham; avc.com 
Time 
Happiness 
Initial 
Enthusiasm 
Reality 
Sets In 
TROUGH OF 
SORROW 
Experimenting 
& Pivoting Starts 
Working
The Startup Curve 
Initial 
Enthusiasm 
Reality 
Sets In 
TROUGH OF 
SORROW 
Before 
Startup 
Scale 
Product/ 
Market Fit! 
Starts 
Working 
Experimenting 
& Pivoting Source: Paul Graham; avc.com 
Time 
Happiness
STARTUPS SEARCH
COMPANIES EXECUTE
A NEW MANAGEMENT
Principles of Lean Startup 
1 Minimum Viable Products 
2 Pivots 
3 Early Adopters
WATCH WEBINAR RECORDING NOW
1. Minimum Viable Products
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
2. Pivots
Famous Pivots
3. Early Adopters
Now for 
the good 
stuff…
EXPERIMENT = MVP 
1 Hypothesis 
2 Riskiest Assumption 
3 Method 
4 Success Criteria
1. Hypothesis 
“I BELIEVE customer 
HAS A PROBLEM 
WITH problem.”
2. Riskiest 
Assumption
3. Three 
Methods
Interview 
Pre-Sell 
Concierge
4. Success Criteria
Start Your Free KISSmetrics Trial 
LOG IN WITH GOOGLE
EXPERIMENT = MVP 
1 Hypothesis 
2 Riskiest Assumption 
3 Method 
4 Success Criteria
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Free Download at 
Javelin.com
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result & 
Decision 
1 2 3 4 5 
Time Limit: 5 Min 
Time Limit: 5 Min 
OZVS]PUNTime Limit: 5 Min 
Time Limit: 10 Min 
Hypothesis: 
will result 
. 
Assumption: 
the least 
core to the 
VESPA 
BUYERS 
CRAIGSLIST 
RELYING 
ON OIL 
CARE 
ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING!
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
Limit: 5 Min 
Limit: 10 Min 
result 
least 
to the 
is... 
# of 
strong 
customers. 
CARE ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING! 
0/20 INVALID 
! 
PIVOT! 
SKINNY TIE 
! 
BUYING 
LIFESTYLE
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
1 2 3 4 5 
Time Limit: 5 Min 
Time Limit: 5 Min 
Time Limit: 5 Min 
Time Limit: 10 Min 
Hypothesis: 
will result 
least 
VESPA 
BUYERS 
CRAIGSLIST 
RELYING 
ON OIL 
CARE 
ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING! 
DIFFICULT 
COMMUTE 
SEEING 
BENEFIT  
SAFETY 
ONE-PAGER 
+ TRIAL 
NO VESPA 
FRIENDS 
INTERVIEW 
8 / 10
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
Limit: 5 Min 
Limit: 10 Min 
result 
least 
to the 
is... 
of 
strong 
CARE ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING! 
0/20 INVALID 
! 
PIVOT! 
SKINNY TIE 
! 
BUYING 
LIFESTYLE 
NO VESPA 
FRIENDS 
INTERVIEW 
8 / 10 
5/10 INVALID 
! 
PIVOT! 
“SCOOTER 
PERSON” 
LIFESTYLE 
RISK
experiment. Experiments 
Customer 
Problem 
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
1 2 3 4 5 
Time Limit: 5 Min 
Time Limit: 5 Min 
Time Limit: 5 Min 
Time Limit: 10 Min 
Hypothesis: 
will result 
least 
core to the 
VESPA 
BUYERS 
CRAIGSLIST 
RELYING 
ON OIL 
CARE 
ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING! 
DIFFICULT 
COMMUTE 
SEEING 
BENEFIT  
SAFETY 
ONE-PAGER 
+ TRIAL 
NO VESPA 
FRIENDS 
INTERVIEW 
8 / 10 
DIFFICULT 
COMMUTE 
TOO 
EXPENSIVE 
IDENTITY 
RISK 
RENT VESPA 
BEFORE BUY 
PAY $250 / 
MONTH 
SELL 
15 EMAILS 2 
HOURS
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Solution 
Riskiest 
Assumption 
Success 
Criterion 
Result  
Decision 
Learning 
5 Min 
10 Min 
result 
least 
the 
strong 
CARE ABOUT 
ENVIRON-MENT 
INTERVIEW 
5 / 20 
GET OUT OF THE BUILDING! 
0/20 INVALID 
! 
PIVOT! 
SKINNY TIE 
! 
BUYING 
LIFESTYLE 
NO VESPA 
FRIENDS 
INTERVIEW 
8 / 10 
5/10 INVALID 
! 
PIVOT! 
“SCOOTER 
PERSON” 
LIFESTYLE 
RISK 
PAY $250 / 
MONTH 
SELL 
15 EMAILS 2 
HOURS 
50 
VALID 
! 
PERSEVERE! 
ALL CAPS 
! 
JUMPING 
SEAT
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
RISKIEST ASSUMPTIONS 
1 Is there demand in other cities? 
2 Is there demand abroad? 
3 Are people satisfied with the method? 
4 Can we do workshops frequently enough?
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years
KEY METRICS 
1 Pain 
2 Customer Acquisition Cost 
3 Margin / Virality 
44 Market Size
“I don’t look for five-foot 
fences to jump over, I look for 
one-foot fences to step over.” 
-Warren Buffet
RISKIEST ASSUMPTIONS 
1 Four Key Metrics? 
2 Will they launch a page? 
3 Will they place an ad? 
4 Can we acquire 500 paid users?
Questions? 
Trevor Owens 
Founder 
QuickMVP  Lean Startup Machine 
@TO 
Thue Madsen 
Marketing Associate 
KISSmetrics 
@ThueLMadsen
THANK YOU 
Trevor Owens 
Founder, QuickMVP  Lean Startup Machine

Weitere ähnliche Inhalte

Was ist angesagt?

25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Finding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedFinding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
 
Aplplying Jobs To Be Done To UX Strategy
Aplplying Jobs To Be Done To UX StrategyAplplying Jobs To Be Done To UX Strategy
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introductionJames Cracknell
 
Vision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryVision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryBlaz Kos
 
Working Backwards from the Customer
Working Backwards from the CustomerWorking Backwards from the Customer
Working Backwards from the CustomerAmazon Web Services
 
NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideAl Ming
 
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
 
UX Strategy - the secret sauce that defines the pixie dust
UX Strategy - the secret sauce that defines the pixie dustUX Strategy - the secret sauce that defines the pixie dust
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
 
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)Alexis Roqué
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projectsSDDMilan
 
A Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UXA Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UXAnnie Wang
 
Design Thinking - at BMW Summer School
Design Thinking - at BMW Summer SchoolDesign Thinking - at BMW Summer School
Design Thinking - at BMW Summer SchoolJane Vita
 

Was ist angesagt? (20)

25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Taking Charge of Your Brain
Taking Charge of Your BrainTaking Charge of Your Brain
Taking Charge of Your Brain
 
Finding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedFinding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design Oriented
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Lean Startup 301
Lean Startup 301Lean Startup 301
Lean Startup 301
 
Aplplying Jobs To Be Done To UX Strategy
Aplplying Jobs To Be Done To UX StrategyAplplying Jobs To Be Done To UX Strategy
Aplplying Jobs To Be Done To UX Strategy
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introduction
 
Vision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryVision, hypotheses and customer discovery
Vision, hypotheses and customer discovery
 
Working Backwards from the Customer
Working Backwards from the CustomerWorking Backwards from the Customer
Working Backwards from the Customer
 
Introduction to Design Thinking Workshop
Introduction to Design Thinking WorkshopIntroduction to Design Thinking Workshop
Introduction to Design Thinking Workshop
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity Guide
 
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...
 
UX Strategy - the secret sauce that defines the pixie dust
UX Strategy - the secret sauce that defines the pixie dustUX Strategy - the secret sauce that defines the pixie dust
UX Strategy - the secret sauce that defines the pixie dust
 
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projects
 
A Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UXA Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UX
 
Lean Startup 101
Lean Startup 101Lean Startup 101
Lean Startup 101
 
Design Thinking - at BMW Summer School
Design Thinking - at BMW Summer SchoolDesign Thinking - at BMW Summer School
Design Thinking - at BMW Summer School
 

Ähnlich wie Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years

Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean Startuphpham45
 
Introduction to Lean Startup Machine
Introduction to Lean Startup MachineIntroduction to Lean Startup Machine
Introduction to Lean Startup MachineRohith Veerajappa
 
Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean StartupHung Pham
 
Ryan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour WorkshopRyan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour WorkshopRyan D. Hatch
 
Experiment board - Lean Startup Machine
Experiment board - Lean Startup MachineExperiment board - Lean Startup Machine
Experiment board - Lean Startup MachineLorenzo Dee
 
Branson Centre Passion to Profits
Branson Centre Passion to Profits Branson Centre Passion to Profits
Branson Centre Passion to Profits Co-founder Ignitor
 
Break the rules: workshop lean startup
Break the rules: workshop lean startupBreak the rules: workshop lean startup
Break the rules: workshop lean startupGuillaume Warckol
 
Startup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next
 
Get Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingGet Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingScott Bales
 
Ryan's Lean Startup Introduction
Ryan's Lean Startup IntroductionRyan's Lean Startup Introduction
Ryan's Lean Startup IntroductionRyan D. Hatch
 
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)ux singapore
 
Learnings from startups
Learnings from startupsLearnings from startups
Learnings from startupsTopi Järvinen
 
Session 1 - Introduction to lean and problem interviews
Session 1  - Introduction to lean and problem interviewsSession 1  - Introduction to lean and problem interviews
Session 1 - Introduction to lean and problem interviewsCo-founder Ignitor
 
2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap irelandEric Ries
 
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise InstituteEric Ries
 
Session 1 - Introduction to lean
Session 1 - Introduction to lean Session 1 - Introduction to lean
Session 1 - Introduction to lean Co-founder Ignitor
 
Startup academy May '17 Deck
Startup academy May '17 DeckStartup academy May '17 Deck
Startup academy May '17 DeckLeon Pals
 
Finding Product/Market Fit
Finding Product/Market FitFinding Product/Market Fit
Finding Product/Market FitStartup Next
 

Ähnlich wie Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years (20)

Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean Startup
 
Introduction to Lean Startup Machine
Introduction to Lean Startup MachineIntroduction to Lean Startup Machine
Introduction to Lean Startup Machine
 
Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean Startup
 
Ryan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour WorkshopRyan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour Workshop
 
Experiment board - Lean Startup Machine
Experiment board - Lean Startup MachineExperiment board - Lean Startup Machine
Experiment board - Lean Startup Machine
 
Branson Centre Passion to Profits
Branson Centre Passion to Profits Branson Centre Passion to Profits
Branson Centre Passion to Profits
 
Break the rules: workshop lean startup
Break the rules: workshop lean startupBreak the rules: workshop lean startup
Break the rules: workshop lean startup
 
Lean ing
Lean   ingLean   ing
Lean ing
 
Startup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna LordStartup Next Seattle - Product Market Fit by Joanna Lord
Startup Next Seattle - Product Market Fit by Joanna Lord
 
Get Your Customers To Do The Innovating
Get Your Customers To Do The InnovatingGet Your Customers To Do The Innovating
Get Your Customers To Do The Innovating
 
Ryan's Lean Startup Introduction
Ryan's Lean Startup IntroductionRyan's Lean Startup Introduction
Ryan's Lean Startup Introduction
 
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)
UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long)
 
Learnings from startups
Learnings from startupsLearnings from startups
Learnings from startups
 
Session 1 - Introduction to lean and problem interviews
Session 1  - Introduction to lean and problem interviewsSession 1  - Introduction to lean and problem interviews
Session 1 - Introduction to lean and problem interviews
 
2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland
 
NeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn Ühss
NeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn ÜhssNeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn Ühss
NeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn Ühss
 
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
 
Session 1 - Introduction to lean
Session 1 - Introduction to lean Session 1 - Introduction to lean
Session 1 - Introduction to lean
 
Startup academy May '17 Deck
Startup academy May '17 DeckStartup academy May '17 Deck
Startup academy May '17 Deck
 
Finding Product/Market Fit
Finding Product/Market FitFinding Product/Market Fit
Finding Product/Market Fit
 

Mehr von Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

Mehr von Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Kürzlich hochgeladen

Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideManagry
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and ComplianceManagry
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessManagry
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?Managry
 

Kürzlich hochgeladen (10)

Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
How to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guideHow to track billable hours - a step-by-step guide
How to track billable hours - a step-by-step guide
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and CompliancePreventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Expense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business SuccessExpense Management Maximizing Efficiency for Business Success
Expense Management Maximizing Efficiency for Business Success
 
What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?What is the Best Way to Track Employee Vacation Time?
What is the Best Way to Track Employee Vacation Time?
 

Starting Lean: How to Find Out If Your Business Idea Has Potential In Days and Not Years

  • 1. Starting Lean: How to Find Out If Your Idea Has Potential In Days Not Years October 2014 Trevor Owens, Founder of QuickMVP and Lean Startup Machine
  • 2. Follow Thue on Twi!er @ThueLMadsen #KISSwebinar
  • 3. Trevor Owens - QuickMVP & Lean Startup Machine - @TO ! Trevor is the Founder of QuickMVP, the Lean Startup Machine and the author of The Lean Enterprise. His work has been featured in numerous media outlets including Forbes, Fast Company, and Business Insider, among others. ! QuickMVP uses a super simple technique to help you validate a new product or business idea in just 5 minutes. It's the only so"ware that combines a Landing Page Builder with a Google Ad Creator in one tool. ! Lean Startup Machine is the world’s leading workshop on Lean Startup principles and has helped tens of thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.
  • 4. Follow Trevor on Twi!er @TO #KISSwebinar
  • 5. 95% Source: Wall Street Journal, Sept 2012
  • 6. 180
  • 7. 1
  • 9. Startups Are NOT Small Versions of Big Companies
  • 10. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness
  • 11. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm
  • 12. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In
  • 13. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Experimenting & Pivoting
  • 14. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness Initial Enthusiasm Reality Sets In TROUGH OF SORROW Experimenting & Pivoting Starts Working
  • 15. The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  • 19. Principles of Lean Startup 1 Minimum Viable Products 2 Pivots 3 Early Adopters
  • 21. 1. Minimum Viable Products
  • 26. Now for the good stuff…
  • 27. EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
  • 28. 1. Hypothesis “I BELIEVE customer HAS A PROBLEM WITH problem.”
  • 33. Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
  • 34. EXPERIMENT = MVP 1 Hypothesis 2 Riskiest Assumption 3 Method 4 Success Criteria
  • 36. Free Download at Javelin.com
  • 37. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result & Decision 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min OZVS]PUNTime Limit: 5 Min Time Limit: 10 Min Hypothesis: will result . Assumption: the least core to the VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING!
  • 39. Problem Solution Riskiest Assumption Success Criterion Result Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... # of strong customers. CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE
  • 40. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Time Limit: 10 Min Hypothesis: will result least VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! DIFFICULT COMMUTE SEEING BENEFIT SAFETY ONE-PAGER + TRIAL NO VESPA FRIENDS INTERVIEW 8 / 10
  • 42. Solution Riskiest Assumption Success Criterion Result Decision Learning Limit: 5 Min Limit: 10 Min result least to the is... of strong CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE NO VESPA FRIENDS INTERVIEW 8 / 10 5/10 INVALID ! PIVOT! “SCOOTER PERSON” LIFESTYLE RISK
  • 43. experiment. Experiments Customer Problem Solution Riskiest Assumption Success Criterion Result 1 2 3 4 5 Time Limit: 5 Min Time Limit: 5 Min Time Limit: 5 Min Time Limit: 10 Min Hypothesis: will result least core to the VESPA BUYERS CRAIGSLIST RELYING ON OIL CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! DIFFICULT COMMUTE SEEING BENEFIT SAFETY ONE-PAGER + TRIAL NO VESPA FRIENDS INTERVIEW 8 / 10 DIFFICULT COMMUTE TOO EXPENSIVE IDENTITY RISK RENT VESPA BEFORE BUY PAY $250 / MONTH SELL 15 EMAILS 2 HOURS
  • 45. Solution Riskiest Assumption Success Criterion Result Decision Learning 5 Min 10 Min result least the strong CARE ABOUT ENVIRON-MENT INTERVIEW 5 / 20 GET OUT OF THE BUILDING! 0/20 INVALID ! PIVOT! SKINNY TIE ! BUYING LIFESTYLE NO VESPA FRIENDS INTERVIEW 8 / 10 5/10 INVALID ! PIVOT! “SCOOTER PERSON” LIFESTYLE RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS 50 VALID ! PERSEVERE! ALL CAPS ! JUMPING SEAT
  • 48. RISKIEST ASSUMPTIONS 1 Is there demand in other cities? 2 Is there demand abroad? 3 Are people satisfied with the method? 4 Can we do workshops frequently enough?
  • 53. KEY METRICS 1 Pain 2 Customer Acquisition Cost 3 Margin / Virality 44 Market Size
  • 54. “I don’t look for five-foot fences to jump over, I look for one-foot fences to step over.” -Warren Buffet
  • 55. RISKIEST ASSUMPTIONS 1 Four Key Metrics? 2 Will they launch a page? 3 Will they place an ad? 4 Can we acquire 500 paid users?
  • 56. Questions? Trevor Owens Founder QuickMVP Lean Startup Machine @TO Thue Madsen Marketing Associate KISSmetrics @ThueLMadsen
  • 57. THANK YOU Trevor Owens Founder, QuickMVP Lean Startup Machine