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How to Reduce Your
Cart Abandonment Rate
in 3 Simple Steps
RIKKE THOMSEN, SLEEKNOTE
@Kissmetrics
#Kisswebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Rikke is Head of Email Marketing at Sleeknote.
Her expertise lies within copywriting, content marketing,
and email marketing. When she’s not busy wearing down
the keys on her keyboard, she loves binging on Netflix
series, and skiing in the Alps.
RIKKE THOMSEN
Head of Email Marketing, Sleeknote
@rikkethomsen91
@Sleeknotecom
#Kisswebinar
@rikkethomsen91
1 Section One - How to Optimize Your Checkout
Turn abandoning visitors into valuable email leads
2 Section Two - How to Use Abandoned Cart Forms
3 Section Three - How to Turn Your Abandoned Carts into Profit
TABLE OF CONTENTS
#Kisswebinar
7 simple strategies for abandoned cart emails (w/examples)
3 small tweaks you can implement today
ABANDONED CARTS
#Kisswebinar
Source: SaleCycle
• The average cart abandonment rate is 75.6%
• Optimize your checkout for more conversions
• Catch visitors with exit-intent
• Combine exit-intent forms with cart recovery
emails to reclaim lost customers
How to Optimize Your
Checkout
3 QUICK WIN TACTICS
1. ADD MORE PAYMENT OPTIONS TO YOUR CHECKOUT
#KisswebinarSource: ASOS
2. CREATE A GUEST CHECKOUT OPTION
#KisswebinarSource: Nike
3. ADD A CHECKBOX FOR EMAIL SIGNUPS
#KisswebinarSource: Nike
How to Use Abandoned
Cart Forms
TURN ABANDONING VISITORS INTO EMAIL LEADS
TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Burrow
TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template
TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template
TURN VISITORS INTO EMAIL LEADS
#KisswebinarSource: Sleeknote Template
How to Turn Your
Abandoned Carts into
Profit
7 SIMPLE EMAIL STRATEGIES
ABANDONED CART EMAILS
#Kisswebinar
The average revenue per abandoned cart email
is $5.64, compared to only $0.02 for
promotional emails, and $0.18 per welcome
email you send.
Source: BigCommerce
TACTIC #1: BE SPECIFIC
#KisswebinarSource: Poo Pourri
TACTIC #2: BE TRUE TO YOUR BRAND
#KisswebinarSource: Ghurka
TACTIC #3: BE PERSONAL
#KisswebinarSource: Beardbrand
TACTIC #4: OFFER AN INCENTIVE
#KisswebinarSource: Bonobos
TACTIC #5: TEMPT WITH RELATED ITEMS
#KisswebinarSource: Birchbox
TACTIC #6: INCLUDE CUSTOMER REVIEWS AND TESTIMONIALS
#KisswebinarSource: Casper
TACTIC #7: DOWNSELL
#KisswebinarSource: Harry’s
TIME-LIMITED SLEEKNOTE OFFER:
#Kisswebinar
Sign up within 24 hours and get:
• Extended 14 days free trial (you’ll see results immediately)
• A custom SleekBox designed by our conversion rate experts (they truly are
the best)
Go to sleeknote.com/kissmetrics-offer or send me an email at rk@sleeknote.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?
RIKKE BERG THOMSEN
Head of Email Marketing, Sleeknote
@rikkethomsen91
rk@sleeknote.com

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How to Reduce Your Cart Abandonment Rate in 3 Simple Steps

  • 1. How to Reduce Your Cart Abandonment Rate in 3 Simple Steps RIKKE THOMSEN, SLEEKNOTE
  • 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Rikke is Head of Email Marketing at Sleeknote. Her expertise lies within copywriting, content marketing, and email marketing. When she’s not busy wearing down the keys on her keyboard, she loves binging on Netflix series, and skiing in the Alps. RIKKE THOMSEN Head of Email Marketing, Sleeknote @rikkethomsen91
  • 5. 1 Section One - How to Optimize Your Checkout Turn abandoning visitors into valuable email leads 2 Section Two - How to Use Abandoned Cart Forms 3 Section Three - How to Turn Your Abandoned Carts into Profit TABLE OF CONTENTS #Kisswebinar 7 simple strategies for abandoned cart emails (w/examples) 3 small tweaks you can implement today
  • 6. ABANDONED CARTS #Kisswebinar Source: SaleCycle • The average cart abandonment rate is 75.6% • Optimize your checkout for more conversions • Catch visitors with exit-intent • Combine exit-intent forms with cart recovery emails to reclaim lost customers
  • 7. How to Optimize Your Checkout 3 QUICK WIN TACTICS
  • 8. 1. ADD MORE PAYMENT OPTIONS TO YOUR CHECKOUT #KisswebinarSource: ASOS
  • 9. 2. CREATE A GUEST CHECKOUT OPTION #KisswebinarSource: Nike
  • 10. 3. ADD A CHECKBOX FOR EMAIL SIGNUPS #KisswebinarSource: Nike
  • 11. How to Use Abandoned Cart Forms TURN ABANDONING VISITORS INTO EMAIL LEADS
  • 12. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Burrow
  • 13. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  • 14. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  • 15. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  • 16. How to Turn Your Abandoned Carts into Profit 7 SIMPLE EMAIL STRATEGIES
  • 17. ABANDONED CART EMAILS #Kisswebinar The average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send. Source: BigCommerce
  • 18. TACTIC #1: BE SPECIFIC #KisswebinarSource: Poo Pourri
  • 19. TACTIC #2: BE TRUE TO YOUR BRAND #KisswebinarSource: Ghurka
  • 20. TACTIC #3: BE PERSONAL #KisswebinarSource: Beardbrand
  • 21. TACTIC #4: OFFER AN INCENTIVE #KisswebinarSource: Bonobos
  • 22. TACTIC #5: TEMPT WITH RELATED ITEMS #KisswebinarSource: Birchbox
  • 23. TACTIC #6: INCLUDE CUSTOMER REVIEWS AND TESTIMONIALS #KisswebinarSource: Casper
  • 25. TIME-LIMITED SLEEKNOTE OFFER: #Kisswebinar Sign up within 24 hours and get: • Extended 14 days free trial (you’ll see results immediately) • A custom SleekBox designed by our conversion rate experts (they truly are the best) Go to sleeknote.com/kissmetrics-offer or send me an email at rk@sleeknote.com
  • 26. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? RIKKE BERG THOMSEN Head of Email Marketing, Sleeknote @rikkethomsen91 rk@sleeknote.com