• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 • Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences • Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts • @neilpatel #KISSwebinar Join Neil on Twitter • 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance • Intro to Inbound Marketing 1 • Promoting a company through content creation What is Inbound Marketing? • How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers • Inbound Marketing Funnel • Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic • Successful Companies to Learn From 2 • InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy • Mint h ps://www.mint.com/blog/ • Kraft Foods h p://www.kra recipes.com/ • Yale Appliance h p://blog.yaleappliance.com/resource-center • Tactics for Doing it Well 3 • Creating Great Content How to Write a Great Headline • Most important part of your copy • Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear • Tips "Lists" of things work well Social media mentions gets traction • Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media • Creating Great Content Guidelines • Write for your audience • Solve problems • Educate • Write For Your Audience know who they are • Email Signup Ask for job title and email • Ask • Solve Problems • Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together • Common Questions - What questions do your prospects ask? • Educate • Building a Relationship • Email Subscriber List • Comments • Webinars Q&A at the end of webinars • Social Media • Converting Visitors into Leads • Free guides http://grow.kissmetrics.com/measure-matters • Free webinars http://grow.kissmetrics.com/webinar-43 • Convert visitors into free trails h p://blog.kissmetrics.com/ • Measuring Your Performance 4 • Track Conversions • Sharing Rate • Questions? Neil Patel @neilpatel

1. Neil Patel
Growing Your Business With
Inbound Marketing
!
March 2014

2. Neil Patel
Co-Founder
@neilpatel
Presenter
Neil Patel is a serial entrepreneur, angel investor
and digital marketing specialist. He co-founded
Crazy Egg and KISSmetrics, and he has spoken
at over 100 web marketing conferences

3. Doing Business on the Web for 11 Years
I have help 100’s of companies with their
Inbound Marketing efforts

4. @neilpatel #KISSwebinar
Join Neil on Twi er

5. 1 Intro to Inbound Marketing
2 Successful Companies to Learn From
3 Tactics on Doing it Well
Agenda
4 Measuring Your Performance

6. WATCH THIS WEBINAR RECORDING NOW

7. Intro to
Inbound Marketing
1

8. Promoting a company through content creation
What is Inbound Marketing?

9. How is it Different From Outbound?
Inbound
Outbound
• Create content, customers come
• Aim to educate visitors on a topic
• Create content people want to consume
• Pushing a message
• Talking about yourself
• Generally annoy viewers

10. Inbound Marketing Funnel

11. Advantages
• Lower cost per lead
• Customers come to you
• Overtime you become a resource and a source of knowledge
• More organic traffic

12. Successful Companies to
Learn From
2

13. InsideOut
Achieved a 388% increase in leads
h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy

14. Mint
h ps://www.mint.com/blog/

15. Kra Foods
h p://www.kra recipes.com/

16. Yale Appliance
h p://blog.yaleappliance.com/resource-center

17. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

18. Tactics for Doing it Well
3

19. Creating Great Content
How to Write a Great Headline
• Most important part of your copy

20. Element of a great headline
Self-Interest
Draw Curiosity
• Don't be too specific, create curiosity for the reader
• Make the benefit clear

21. Example 1

22. Example 2

23. Example 3

24. Example 4

25. Example 5

26. Example 6

27. Example 7

28. Example 8

29. Example 9

30. Example 10

31. Example 11

32. Tips
"Lists" of things work well
Social media mentions gets traction

33. Hacks
Write a minimum of 30 headlines and get feedback
• Test with people around you
• Ask on social media

34. Creating Great Content
Guidelines
• Write for your audience
• Solve problems
• Educate

35. Write For Your
Audience
know who they are

36. Ask

37. Email Signup
Ask for job title and email

38. Ask

39. Solve Problems

40. Identify pain points and solve them
• What does your audience struggle with?
• What is your area of expertise?
• Tie the two together

41. Example 1

42. Example 2

43. Example 3

44. Example 4

45. Example 5

46. Common Questions
What questions do your prospects ask?

47. Educate

48. Example 1

49. Example 2

50. Example 3

51. Building a
Relationship

52. Email Subscriber List

53. Comments

54. Webinars
Q&A at the end of webinars

55. Social Media

56. Social Media

57. Social Media

58. Converting Visitors
into Leads

59. Free guides
h p://grow.kissmetrics.com/measure-ma ers

60. Free webinars
h p://grow.kissmetrics.com/webinar-43

61. Convert visitors into free trails
h p://blog.kissmetrics.com/

62. Measuring Your
Performance
4

63. Track Conversions

64. Sharing Rate

65. THANK YOU
Neil Patel
@neilpatel

66. Questions?
Neil Patel
@neilpatel