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What Gets Me Excited for Content Marketing?
Digital content marketing is the most scalable and cost effective approach to
marketing, ever.
Traditional Media at Scale
● Largest circulation magazine: The Watchtower, 52 M Monthly
● Largest televised event: Superbowl, Seahawks vs. Patriots, 114 M Viewers
● Largest radio program: Tom Kent, 23 M Weekly Listeners
Digital Media at Scale
● Facebook 1.4 B
● What’s App 700 M
● LinkedIn 468 M
● Instagram 300 M
● Twitter 280 M
● Tumblr 230 M

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