12. Paid Earned Owned
Internet Social Media Brand and Product
Advertising (Pages and Feeds) Websites
Mobile Brand and
PPC – Search Product Websites
Word of Month
Marketing
Proprietary Mobile
Applications
Mobile Advertising User Forums
Customer Care
Services
News, PR,
Sponsorships
Announcements Proprietary Digital
Content
Blogger
Paid Applications Proprietary Blogs
Relationships
48. Social networks bring people closer together to interact, build relationships
and share information. Within social networks, there are different types of
social applications - individual social tools designed for a specific purpose.
49. Public announcements to a group of people, like a
keynote speech at a conference. One or more authors
create a blog with text, images or videos and design the
look and feel. Readers can comment on or rate each of
the blog entries, depending on the permissions or rules
applied.
Online group discussions where people have
conversations about a topic, share ideas or ask specific
questions. Common uses are product support or interest
based discussions.
Collaborative documents that help people create
content with text, images and video. Wikis are often
used for documentation, FAQs or articles. Because wikis
can have multiple authors, versions of wiki articles are
tracked, as well as a history of changes, for future
reference.
50. Short updates with text or links to other content. They
provide quick status updates from members in a social
network.
Actions by members or groups in a network, such as
recently posted photos, new comments or updated
information.
Personal snapshots that include a person’s picture and
personal information, such as hobbies, pictures, interests,
skills, location and more.
51. Private, direct notes people can send to one or more
connections. Like email, but built into the social site.
Within a community, badges or points acknowledge
members for their role or contributions.
Add your comments to blog posts, videos, photos and
within social networks. Comments are typically written
notes about shared content and can include links to
videos, pictures or other websites.
52. Share opinions on a topic with a given set of choices.
Votes are recorded and shown to others.
Let members give content a score indicating its value,
such as 5 stars or a thumbs up or down.
Mark content according to topic or keywords so that it’s
easy to find.
53.
54. The foundations for any social media marketing activity start with
listening and in-depth research, ranging from influencer
identification to campaign planning.
SocialMention.com Best in class and free tool in social
media search platform that aggregates user generated content
from across the web into a single stream of information.
It monitors 80+ social media properties directly indluding: Twitter,
Facebook, YouTube, Digg, Google etc.
www.google.com/adplanner Google AdPlanner which
can help you determine which online destinations are most
relevant to your product, brand or service.
55.
56. There are literally millions of tools and process for publising,
discovering relevant content and arranging it online so it can be
re-purposed/re-shared
WordPress.com The world’s best publishing
platform catering to very big to the very small.
Alternatives:
Tumblr.com, Posterous.com, Checkthis.com
Specific forms of content
57. A Social Business engages its client constantly … participating in
the dialogue!
Dashboards Tools
TweetDeck.com, HootSuite.com and SproutSocial.com
Blog Comments Management Tools
Disqus.com, LiveFyre.com and InstanseDebate.com
58. Web Analytics Tools
Google Analytics is the king when it comes to free website insights
but lots of other tools can play a role too.
StatMyWeb.com is a great all-in-one tools to get a feel for the
performance of any website on the
Social Media Analytics Tools
Twitter TweetReach.com
TwitterCounter.com
Facebook SocialBakers.com
YouTube www.YouTube.com/comment_search
63. Web Analytics is the concept of measuring website
performance and analyzing how visitors interact with a
site. Web Analytics applications can help companies
improve their sites to improve their ROI, customer
satisfaction and website usability.
In order to successfully run SEM (SEO and PPC)
campaigns, search engine marketing experts / specialists
need to know how people find a web site and how they
interact with it once they arrive there. SEM experts /
consultants create KPIs (key performance indicators)
that help them measure the success of different SEM
campaigns utilizing their Web Analytics applications.
64.
65. Digital Advertising Landscape
On search advertising SEM
On search results SEO
On related sites Contextual
On un-related sites Banners
On desktop Widgets
On a community Communities
On a phone Mobile
On existing Email/SMS
…. more OMR
66. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made every day
that eventually add up to a major shift.”
- Jay Baer
