All about Grofers. how to work grofers.

1. GROFERS
Keran Prachchhak
Kishan Pethani

2. Contents
•About Grofers
•Introduction
•Products of Grofers
•About Mobile Application
•How to Work Company ?
•MarketingMix
•SWOT analysis
•Conclusion
•Suggestions

3. About Grofers
•Grofers is a local Mobile E-Commers
Platform that is transforming the shopping
experience for people like you, by
connecting them to local store.
•User can order through the app and get
everything delivered to their doorstep
quickly.

4. Aim & Vision
•Aim: “To become the ONE-Stop shop for
all your daily needs.”
•Vision: “To build out our network to all
top cities so that Consumers anywhere
can rely on Grofers To get Quick deliveries
to their Doorstep from trusted local
retailer.“
-Saurabh Kumar
Website:- grofers.com

5. Introduction of GROFERS
Founder : Saurabh Kumar and Albinder Dhindsa
Starting Year : December 27, 2013
Headquarters Gurgaon
Human Capital 2000 (2015)
Revenue
Business Type
$166.5(November 2015)
B2B & B2C
Investors Softbank, sequoia capital & Tiger
Global
Current Cites in Work 17 cities(In gujarat “Surat” and
“Ahmedabad” )

6. Product of Grofers
•Fresh Products
•Grocery
•Electronics
•Pet Care
•Bakery
•Cosmetics
-Meats
-Flowers
-Sports
-Households
-Baby Care

7. About Mobile Application
• Latest Version: 9.0(Android)(Released on 24-
08-2015)
•Payment Getaway:
Net Banking, Debit/Credit card, Cash-on-
Delivery (COD) or mobile wallet (Paytm,
PayUmoney, MobiKwik and Citrus).

8. Features
• Browse Stores: Choose multiple stores to order from and get the
deliveries quickly
• Easy search options: Search stores by the locality where you want to
get delivery
• Large variety of products: View the list of items each store has and
search from over 40,000 products. We update this list daily to ensure
no items are out of stock
• Store price guarantee: Do not pay anything more than what the store
charges. We will refund any difference from the store price at the
time of delivery
• 100% return and exchange policy: Didn’t like the product? Return it
at the time of delivery, no questions asked
• Scheduled deliveries: We get it all delivered at a time convenient for
you

9. How does it Work Company ?
Consumer
Application
City Admin
Delivery Boy Local Store
Get Order
Take order
Send to Delivery Boy
Take Product From
Local store
Deliver to
Consumer

10. Mix marketing
Product
Promotion
Place
Price
Marketing Mix

11. Marketing Mix
•The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand or
product in the market. The 4Ps make up a typical
marketing mix - Price, Product, Promotion and
Place. However, nowadays, the marketing mix
increasingly includes several other Ps like
Packaging, Positioning, People and even Politics as
vital mix elements.

12. Price
•Price of the grofers products are very less and get
Discounts on the Products.
•If you are purches 250 or more get free delivery
Products
Grofers’s products has not own products
But it’s product is Mobile application.
listed of grocery products
Image should be clear and Product
details is very clear in Application .
Maintain the traffic Of mobile
application.

13. Promotion
•Grofers is daily uses of products so, target to the all
houses and Employees of company mostly.
•Grofers promotion online, social media marketing.
•Radio is less price t promotion
•News paper also
•Also Grofers has own Bag.
Place
Grofers has no Wear-hose but just one office to
maintain the Paper works.
We can say that metro cites are target and
choose these cites.

15. Strengths
• Powerful Application
• Investor are Powerful
• Softbank, sequoia capital & Tiger Global
• Application
• Real time Track Your Order
• Chain System Is Power Full Compare to Other
• Product Category
• Marketing Strategies is Good
• Less Timing to Delivering Products
• Utilization of their Delivery Infra is more effective.
• They work hyper local and hence can do delivery faster.
• Also being hyper local, their Deliveries ( Count) per Delivery boy is very
high.

16. Weakness
•Not Purchase On website
•Windows app is not available
Opportunity
Start Retailing Business
Start on Small cities like Gandhinagar(Not only Metros)
GROFERS can Collaboration with many Branded
company.
Opportunity in Arabian Country's

17. Threads
• Pappertap.com
• Bigbasket.com
• Flipcartnearby.com
• LocalBanya.com
• Oldstore.com
• Zopnow.com
• Aaramshop.com
• Fram2kitchen.com
• Local Stores & markets & malls

18. Conclusion

19. Suggestion
• Target to more city
• Invest more money to facilities
• packaging on work
• More good sellers are cover

20. Refrences
• https://www.grofers.com/
• http://www.9apps.com/
• http://indianonlineseller.com/