There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.

1. HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE
GET LINKS.

2. Kirsty Hulse @kirsty_hulse
Founder @manym1nd5
I really really really love links

3. Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links

4. WE RELY ON PEOPLE, AND PEOPLE CAN BE
PREDICTED AND TRAINED

5. CLIENTS THAT SAY YES TO IDEAS

6. http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE
JARGON

7. PITCH SOMETHING INSANE
+ =

8. PITCH IDEAS
USING
QUESTIONS

9. GOOD, AFFORDABLE DATA

10. POLLFISH ARE AWESOME
REALLY AWESOMELIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME

11. GIVE YOUR SURVEYS TO PEOPLE
WHO CARE

12. EXPERT OPINION AND QUOTES

13. 0
2
4
6
8
10
12
14
16
11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016
EMAIL RESPONSES

14. AMAZON NEW RELEASES
IS A GOLDMINE

16. NOT SHITTY OUTREACH

22. USE ‘EMBARGOS’ AND PRE SELL
USE SEXY LANGUAGE LIKE
EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/

23. CITATIONS YAY

24. CITING THE SOURCE ISN’T ENOUGH

25. PLAY TO EGO

28. Total campaign time and cost =
2 days
Average position for keyword
group 9 to 6
Over 6000 social shares

29. WHAT I SHOULD HAVE DONE
Gone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery

30. https://www.youtube.com/watch?v=Kijm1bdY1Kc