2. #brightonseo @Kirsty_hulse 2
Really naughty Quite naughty Nearly nice
Automated
paid
Incentivised Earned
Bad links can still work, but for how long?
6. #brightonseo @Kirsty_hulse 6
Audiences Content
Who they
are and
what they
like.
Who your
audience
listens to
and who
Google
trusts.
Tailored
content
creation for
them.
Paid
Promotion /
Seeding
Boosting
who sees it.
Influencers
Mitigating the risk of expensive, failing content.
21. #brightonseo @Kirsty_hulse 21
Query: Pages liked by people who like [insert
your Page or competitor’s Page] + “who are men”
“who are [age]” + “who live in [location]”