Content marketing tips that won't break the bank (or your spirit)

•

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Kirsty Hulse

How to create excellent content without a huge price tag.

Marketing

Coverage
Reach
Engagement
Traffic
Conversion

Short/mid term solution:
Make it easier to execute
Make it easier to buy

Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply

Step 1: Ideas, not assets,
are everything

“Value” questions will
continue to get harder.

4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change

@kirsty_hulse
Congratulations! You
win FREE LINKS!

Submit founder
and entrepreneur
interviews

Product launches
Investment wins
New hires
New clients
Regionally based

@kirsty_hulse
You do not need to
spend a lot to create
engaging content

20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute

@kirsty_hulse
Get other companies to
create content for you

We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort

Total campaign time
and cost = 2 days
Lovely links

Link
to
client
Link to
architects we
partnered with

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Content marketing tips that won't break the bank (or your spirit)

1. Content marketing tips that won’t break the bank (or your spirit) @kirsty_hulse @manym1nd5 #searchleeds

2. Let me tell you a secret...

7. 56% said links

10.

11.

12.

13. Coverage Reach Engagement Traffic Conversion

14.

15. Long term: Diversity our objectives Pimp our data Become PR and brand experts Become qualified business consultants Nail creative execution

16.

17.

18.

19. Short/mid term solution: Make it easier to execute Make it easier to buy

20. Short term: Ideas, not assets, are everything Volume is imperative Create assets cheaply

21.

22. Step 1: Ideas, not assets, are everything

23.

24. I got bored screenshotting logos.

25.

26.

27.

28. These are all brand stories

29. “Don’t create content directly about a brand, it’s seen as commercial and you won’t get links.”

30. 2018+ Don’t be afraid to know a brand and lead with it

31. Know a brand: 1. What are the 3 core objectives? 2. What is the value proposition? 3. What is the USP? 4. What is the consistent message?

32. I made a template! Email me.

33. What if my brand is just a bit shit?

34.

35. Step 2: Volume is imperative

36. Who’s ever had a massive campaign flop?

37.

38. “Value” questions will continue to get harder.

39.

40. 4 monthly smaller campaigns Quarterly sexy sexy content campaign Lots of room for error and change

41. Step 3: Create content cheaply

42. @kirsty_hulse Are you a business?

43. @kirsty_hulse Congratulations! You win FREE LINKS!

44. Submit founder and entrepreneur interviews

45.

46. Product launches Investment wins New hires New clients Regionally based

47. @kirsty_hulse You do not need to spend a lot to create engaging content

48.

49.

50.

51. 20% increase in traffic 4 leads Cost $249 Required no developer time 1 day to distribute

52.

53. Quizzes

54. $25

55. Free

56. Free

57. @kirsty_hulse Get other companies to create content for you

58.

59. We got some architects to draw up some designs for a structurally sound, historically accurate pillow fort

60. In case you’re interested...

61. Total campaign time and cost = 2 days Lovely links

62. Link to client Link to architects we partnered with

63. http://timeline.knightlab.com

64.

65. In summary...

66.

67.

68.

69.

70. Thank you!