6. 1. Hunt for counter-intuitive patterns in metrics
2. Map your product to existing human behavior
3. Seek out and reduce friction
Listening posts: customer obsessed edition
11. 2. Map your product to existing human behavior
12. Your job is to talk, but you get paid to listen.
13. “Alexa, play the song that goes
I’ll Be Your Lifeline Tonight”
“Alexa, Play the song that goes
I don’t need dollar bills to have fun
tonight”
“Cold Water by Major Lazer”“Cheap Thrills by Sia”