4. 4
Agenda: Amazon Music’s approach to building products
1. Simplify: Seek out and reduce friction
2. Invent : Map your product to existing human behavior
3. Working Backwards: Amazon’s approach to building products
5. 5
20 years of Amazon Music
2014
2013
2011
2007
1998
2016
12. 1. Do we know what the customer’s real intent is?
2. How can you reduce the number of steps needed
to fulfill a customer’s intent?
12
Thinking points:
15. 15
In love with Alexa
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But now Alexa is my best friend.
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Alexa is newest family member!
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16. 16
What’s on my calendar?
Read my book
Order me an Uber
Play Song of the Day
What’s the latest album by Taylor Swift?
Wake me up to Jazz Music
Play what’s trending in Paris
Set a timer for 15 minutes
Add milk to my shopping list
Play something I haven’t heard in a while
Play Bruno Mars
30. 1. How does your product map to existing human
behavior?
2. What counter intuitive patterns have you observed
in your usage metrics?
3. Where are users currently failing?
30
Thinking points:
44. 1. What high bar customer promise are you making?
2. Do you know your customer’s real intent?
3. Write down your ideas in a customer-centric tone
44
Thinking points:
45. 45
“When you reduce friction, make something simpler,
people do more of it.”