A brief overview of what is social media and how it is changing the landscape from traditional marketing methodologies. Presented at Navyam 2012, the annual Marketing Summit of Shri Ram College of Commerce.

1. A look at how social media marketing is
transcending boundaries

2. What are we going to discuss
AGENDA

3. Traditional
Marketing
How was it done?
What’s wrong with it?

4. Social Media
What is it?
How does it help?
Network, Reach and
Virality
Leveraging Social Media

5. The way we used to do it
TRADITIONAL MARKETING

6. “the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for
customers, clients, partners, and society at large”

7. Product Price
Promotion Place

8. Identify Engage
Keep the
the the
Customer
Customer Customer

9. Market Customer After Sales
Segmentation Engagement Initiatives

10. Attract • Mass Media
Customers
• ATL/BTL
Create Interest Activities
• Personal
Create Desire Interactions at
Channels
Desired
Customer
Action

11. What’s wrong with it?

12. Not Real-time

13. Layered Communication

14. Time Lag

15. Mass-centric

16. Analytics Missing

17. Huge Spends

18. Social Media
Welcome to the Knowledge Economy

19. Set of People-centric Media

20. Social in nature

21. With reach and accessibility to the Target
Consumer

22. Traditional Media New Media
Brand
Regional
Brand
Marketers
Local Marketers
Direct Contact
Consumer
Consumer

23. What is Social Media?
SOCIAL MEDIA

24. Social Media
Includes social channels
like:
Blogs
Social Networks
Content-specific channels
Wikis
Recommendation Engines
etc

25. Blogs: Mashable, Tech Crunch, Engadget, Digital
Inspirations

26. Social Networks: Facebook, Twitter, Linked In

27. Content-specific channels: YouTube, Flickr,
Slideshare

28. Wikis

29. Recommendations Engines: Digg, Reddit

30. Similarly many more

31. How does Social Media help?

32. Takes away the middlemen

33. Provides cutting edge metrics and analytics

34. New models of interactions and engagements

35. New paradigms for conversations

36. Is Real-time!

37. It is Social: It comes from people you trust

38. Network
Your social capital

39. Reach
How many people can you engage through your
network

40. Virality
Interactions vs Reach

41. How are organizations doing it?
LEVERAGING SOCIAL MEDIA

44. Some examples of Indian institutions using
social media
CASE STUDIES

47. Interactions Conversations Engagement Metrics
Event based Regular Network:
Witty Updates
opportunities Discount Deals 26,89,566
Updates related Talking about
Ads to Sports and the brand:
Winning 65,472
Daily Updates
Fastrack Facebook Channel

49. Facebook Twitter Linked In Youtube
Product &
Bank Deals Service Formal
Updates brand
presence
Limited &
Financial Event
Infrequent
Advise Information
TV Ads
10K+
Financial Followers
Bank Deals
News
HDFC Bank

51. Winning Factors
• Consistency
• Consumer-focus
• Key Engagement elements
• Interactivity
• Variety
• New models of engagement

52. About the Speaker
KINSHUK SUNIL

53. What I Do
Founder & CEO
Hashstash Studios
Founder & CEO
Uberfolks Labs

54. My Interests
Founder
Indie GameDev India
Lyricist and Composer,
Ctrl Alt Delhi
Created many niches
OSScamps
Build Your Own Games
CommunityHACKS

55. Communities
Mozilla Representative (India)
Mozilla Students
Representatives, Regional
Coordinator (India)
WebFWD Scout
Mozilla Foundation
Contributor at
Mozilla Firefox
Drupal
LibreOffice
Creative Commons
Wikipedia

56. GBO Batch of 2008
Alumnus of PGDGBO, Batch of 2008

57. Have a Question?
Great!
Reach out at
kinshuk@hashstash.in
Or catch me at
www.kinshuksunil.com

58. Thank You
Live long and prosper