The report consists details of the existing sports properties roster, expected advertising spend by different category products, involved broadcasters and, newly formed viewership organization.

1. kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
Guide for Promoting Brands
Through
Indian Sports-Properties

2. Sports Properties Details
The sporting leagues considered in this report are the ones which were executed from year 1st January 2015 to
31st March 2016. They are considered on the format adopted by Indian Premier League(IPL) where franchises
are owned by celebrities and corporates. The teams consist of players consist of domestic and worldwide and
are selected in the teams through retaining and bidding.
The period considered is not 12 months but has been extended to 15 months. One of the sports property (PKL)
is organized twiceduring the year as right holders decidedto conductit twiceafter their seasonal event got over
Beloware the sportsproperties conductedduring the tenure –
1. Field Hockey – Hockey India League (HIL)
2. Cricket– Indian PremierLeague (IPL)
3. Kabaddi – ProKabaddiLeague (PKL)
4. Football– Indian Super League (ISL)
5. Tennis – Champions TennisLeague (CTL)
6. Tennis – International PremierTennis League (IPTL)
7. Wresting – ProWrestling League (PWL)
8. Badminton – Premier Badminton League (PBL)
9. Volleyball – Indian Volleyball League and Indian Beach Volleyball League (Upcoming Leagues)
ISL is the longest running sporting event which spans over two months starting from October. IPL and PKL run
over 1month and 15 days. HIL is a monthly event. It also seems PKL to follow a monthly event as their later
event was reduced by 7 days. Other events related to sports like badminton, tennis, and wrestling are
organized that would last on an average of 16 days. Volleyball leagues are the upcoming properties.
kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380

3. Sports-Properties Calendar
kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
31 34
46
42 35
78
13
18
17
15
Hockey India League
Indian Premier League
Pro Kabaddi League
Indian Super League
International Premier
Tennis League
Pro Wrestling League
Premier Badminton League
Champions Tennis League
Indian Financial Year – 1st April to 31st March

4. Indian Product Category’s Advertising Spend
kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
Advertisingspend and the percentage spend from
previousyear for various sectorsduring 2015 has
beenprovidedalongside. This insight is retrieved
from MadisonAdvertisingReport2016
Key Insights–
 Totaladvertisingspend is Rs. 43991 crores
 Travel& Tourism spend has increasedthe most
amongstall the sectors
 FMCGsectorspends the most, Rs. 12364 Cr
 FMCGand E-commercesectorscollectively
spend38% of the total advertisingspend.
 Real Estate& Home Improvement, spend has
marginallyincreasedby 5% but the sectoris
5th highestwith Rs. 2296 crores
Product Category
Contribution % Change
in Crores (Rs) 2015/14
FMCG 12364 20
E-Commerce 4231 23
Auto 4105 28
Telecom/DTH 3307 34
Real Estate & Home
Improvement
2296 5
Clothing, Fashion
Jewellery
2238 18
Education 1940 16
BFSI 1822 13
HH Durables 1795 29
Travel & Tourism 1432 47
Retail 1159 18
Media 511 12
Corporate 498 9
Alcoholic Beverages 222 35
Others 6071 -20
Total 43991 18
Source: Pitch Madison Advertising Report 2016

5. kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
TV Broadcasters
Star Sports
Sony Entertainment Television
*Now Sony Pictures Network India (SPN)
Although India’s public broadcaster is Doordarshan, sports leagues have been broadcasted throughout the
country through private broadcasters viz Star and Sony. Sony recently has joined hands with ESPN and have
brandedthemselves as “Sony PicturesNetwork India”

6. kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
India’s TV Viewership Measurement Organization
BARC (Broadcast Audience Research Council) India is an industry body which shall provide data on
viewershipacross the nation.
They recently announced the completion of its joint venture with TAM Media Research, a television audience
measurement analysis firm of India. They shall soon be choosing a partner for digital measurement as they
want to launch the services in 2016. Eleven vendors replied to the Request for Information (RFI) for digital
measurement issued in December 2015. BARC India will issue the Request for Proposal (RFP) soon. The
partnerfor the venturewill be announcedby May 2016.
BARC have adopted the NCCS(New Consumer ClassificationSystem) for industry use.

7. kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
Utilization
Based on the Sports-Leagues Calendarand Advertising spends –
 Various decision makers can plan, strategize and implement marketing campaigns to achieve their
organization’sstrategicobjectives.
 Advertising rates shall be different on Standard-Definition (SD), and High-Definition (HD) Channels
IPL - 9, SPN is charges per 10 sec slot (cost in INR), SD: 5.5 to 5.75 lakh and HD: 1.5 to 1.75 lakh
 Sports Properties are using Digital platforms so that the sports can be accessed through
computers, phablets, smartphones, tablets, and other digital equipments.
 Advertising spend should not only be concentrated through television broadcast but also through digital
platforms.
 If new sports-propertiesare coming up, other broadcastchannelscan also be taken into consideration.
Disclaimer –
 The events’ calendar has been created as per the past schedules.
 Possibilityof changes in dates and duration of the sports-property as per decision taken by the property’s rights-holders.

8. References
kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380
 Websites
• BARC India
Broadcasters
• Star Sports
• Sony Pictures Networks
SportsProperties
• Hockey India League (HIL)
• Indian Premier League (IPL)
• ProKabaddiLeague (PKL)
• Indian Super League (ISL)
• ChampionsTennis League (CTL)
• InternationalPremier Tennis League (IPTL)
• ProWrestlingLeague (PWL)
• Premier BadmintonLeague (PBL)
 Articles
• Ravi Teja Sharma, "Volleyball Federation of India planning IPL-type leagues", ET Bureau, 23rd February 2016
• "ESPN re-enters India in collaboration with Sony Pictures Network", Business Standard, 11th January 2016
• Urvi Malvania, "IPL ad revenue to touch Rs 1,100 crore in 2016", Business Standard, 10th March 2016.
• Shweta Mulki, ""Availabilityof BARC rural data is welcome new arsenal": Sam Balsara", AFAQS, 23rd February 2016
• "BARC to soon choosepartner for digital measurement",AFAQS, 16thFebruary 2016
• "BARC INDIA’S NCCS IS THE NEW SEC - September 2015",BroadcastAudience Research Council,Last Accessed - 12thMarch 2016

9. Thank You
Have An Exuberant Day !
kingpatprashAuthor:Prashant Pathare prashantdpathare@yahoo.co.in in.linkedin.com/in/kingpatprash @kingpatprash +91– 99203 12380