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How to Use Visual Content to Drive Massive Social Media Engagement 
Create Visual Content That People Can’t Wait To Share!
Photo by SSG Helen Miller
Show, don’t tell.
90% 
OF ALL INFO TRANSMITTED TO THE BRAIN IS VISUAL 
40% 
MORE LIKELY TO BE SHARED 
60,000X 
FASTER BY THE BRAIN THAN TEXT 
VISUALS ARE PROCESSED 
65% 
OF PEOPLE ARE VISUAL LEARNERS 
46% 
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF COMPANY IS LEGIT 
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF CO IS LEGIT 
80% 
OF WHAT THEY SEE 
PEOPLE RETAIN 
20% 
OF WHAT THEY READ 
PEOPLE RETAIN 
10% 
OF WHAT THEY HEAR 
PEOPLE RETAIN
Trending to Visual Content 
PINTEREST 
YOUTUBE 
Views: 6 BILLION/month 
INSTAGRAM 
TWITTER 
70 MILLION active users! 
ActiveUsers:200MILLION 
1.6 BILLION likes and 60 MILLION photos shared DAILY! 
Tweetswithanimagegets2xtheengagementofthosewithout!
Even Facebook 
http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
~Kim Garst 
“Visuals express ideas in a snackableway.”
Things To Think About Before You Start 
It’snotaboutYOU…it’sallaboutTHEM! 
Whatdotheycareaboutoutsideofyourbrand,product, orservice? 
Visualcontenthastoappealtoyourprospectslifestyle, valuesandpainpoints,FIRST!
Be Real!
~Kim Garst 
“Creating visual content for content’s sake is not the answer.”
CREATINGAWESOMEVISUALCONTENTISN’TASEASYASSNAPPINGYOURFINGERSISIT? 
Time to take visual content creation into your own hands!
CREATING AWESOME VISUAL CONTENT ISN’T AS EASY AS SNAPPING YOUR FINGERS IS IT?
PHOTOS 
IMAGES 
INFO-GRAPHICS 
5 Types of Visual Content 
VIDEOS 
Slideshows/ 
Presentations 
1 
2 
3 
4 
5
EPIC 
Visual content 
The Good News? 
It doesn’t take an army to create
A great image acts as a preview to a bigger show. 
" 
" 
~Donna Moritz
Two MUST’s for Good Visual Content 
x 
It MUST be 
eye-catching! 
Facebook 
Get your 
audience to 
take action
Two Ways To Source Visual Content 
Share other people’s content 
Create your own
Where to Find Visual Content to SHARE! 
Google+ 
Facebook & Instagram 
Pinterest & Tumblr 
Even Twitter!
Where to Find PROVEN Visual Content
http://nos.twnsnd.co 
http://unsplash.com 
Finding Great Photos 
WITHOUT VIOLATIING COPYRIGHTS 
http://photopin.com 
http://freeimpages.com
Tips 
Visual Content Ideas
Photos 
Visual Content Ideas
How To’s 
Visual Content Ideas
Choices 
Drive 
Engagement! 
Visual Content Ideas
Checklists 
Visual Content Ideas
Quotes 
Visual Content Ideas
Questions 
Visual Content Ideas
BE Human 
@TedRubin 
@BryanKramer 
@KimGarst 
Visual Content Ideas
Info 
Graphics 
www.sociallysorted.com 
Visual Content Ideas
It’s All In The Tools!
Helps explore color choices based on vibrant photos. 
Tools for Choosing Colors & Fonts 
1 
www.design-seeds.com
Allows you to choose a color from the color ‘wheel’ and view various schemes of your choice. 
Tools for Choosing Colors & Fonts 
2 
https://kuler.adobe.com
Wonder what colors match YOUR image? Upload it here and Pictaulousspits out some suggestions! 
QUICKEST AND EASIEST  
Tools for Choosing Colors & Fonts 
3 
http://www.pictaculous.com
Fonts 
https://www.google.com/fonts 
4
Web-based Tools to Create, Edit or Manipulate an Image 
5 
http://pixlr.com/
6 
http://www.picmonkey.com/ 
Web-based Tools to Create, Edit or Manipulate an Image
Screenshots 
7 
http://awesomescreenshot.com/
Screenshots 
8 
http://evernote.com/skitch/
Professional Displaying Screenshots 
https://placeit.net/ 
9
Infographics 
10 
http://piktochart.com/
Infographics 
11 
https://venngage.com/
Video –Instagram Video (Phone App) 
12 
Video can be 3-15 seconds long
Video –Vine Phone App 
13
Web Based Graphic Designer 
14
Phone Apps -InstaQuote 
15
Phone Apps -RhonnaDesigns 
16
Phone Apps –Best for last…WORDSWAG! 
17
Grab my latest Visual Content eBook 
17 Quick & Easy Ways To Create Visual Content That People Can’t Wait To Share! 
Get Your FREE Copy NOW!
Thanks for Watching

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