5. Brand Building Engine 2015
• 45,910 “tweets” on Twitter
• 3,439 posts on Facebook
• 235 “scopes” on Periscope
• 124 blog posts (600 total)
• 11 free guides and eBooks
• 9 free open webinars
6.
7. 125.8 Tweets Per Day
Tweets Sent by
@kimgarst
45,910
Tweets Sent by
@kimgarst
45,910
116,749
Unique People
892,192
Total Engagement
400,532,801
Potential Reach
15,995,475,080
Potential Impressions
116,749
Unique People
People that engaged with you on
Twitter
892,192
Total Engagement
Organic mentions, @Replies,
Retweets, and Likes
400,532,801
Potential Reach
Combined followers of people
tweeting about your brand
(1/1/15 to 12/31/15)
15,995,475,080
Potential Impressions
Potential times served in all
followers' feeds +122,265
Change in Followers
1,048,172
Bitly Clicks
+122,265
Change in Followers
1,048,172
Bitly Clicks
Avg. Followers Per Person
Engaging Impressions Per Person
Reached
Engagements Per Person
7.6
3,431 39.9
What happened?
How many unique people
engaged with your
account?
How many times did
these people engage?
How many people could
have seen these Tweets?
How many impressions could
have been generated?
What started it?
Twitter Engagement Megaphone
8.
9.
10. You will go broke if you don’t
learn how to monetize your
social relationships…
gotta ask for the sale!
Livecasting is still in its infancy, but it is sure exciting to see what a difference it is making for businesses. While you may be hard pressed to get thousands of people at a time to view your livecasts, the timeliness and intimacy of a live, interactive broadcast make them well worth your while.