SlideShare a Scribd company logo
1 of 82
Download to read offline
CONTENT / COMMUNICATION 
@HALVORSON • LAVACON 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
AUDIT THE CONTENT. 
! 
REWORK THE IA. 
! 
MAKE SOME 
METADATA. 
! 
REWRITE THE COPY.
YOUR COMPANY IS 
BROKEN. 
! 
YOUR TOOLS SUCK. 
! 
YOU’RE WAY BEHIND. 
! 
YOU ARE DUMB.
My content is terrible! 
It’s not your 
content. It’s you. 
*sobs*
Content/Communication: Lavacon 2014
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS 
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS 
THERE’S SOME 
FOUNDATIONAL STUFF 
WE NEED TO (REMEMBER 
TO) TALK ABOUT.
A PRINCIPLE internally 
motivates us to do things 
that seem good and right. 
A RULE externally compels 
you to do things someone 
else has deemed good and 
right. 
! 
! 
! 
! 
! 
!
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
ANONYMOUS 
CLIENT STORY 
#1
Content/Communication: Lavacon 2014
http://www.flickr.com/photos/mononoke/225965762/
Content/Communication: Lavacon 2014
OUR CONTENT PRINCIPLES 
! 
1. This content is not for us. 
2. “Responsive” does not equal “reactive.” 
3. The story informs the format. 
4. Numbers aren’t everything. 
! 
!
MOVE FAST AND 
BREAK THINGS 
http://hillaryfox.com/inside-facebook-headquarters/
*
PRINCIPLES UNITE US 
IN OUR DAY-TO-DAY 
WORK.
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS
GOAL 
STRATEGY 
TACTIC
Content/Communication: Lavacon 2014
ANONYMOUS 
CLIENT STORY 
#2
“We will become the industry leader in the 
[INDUSTRY] services arena by providing 
our clients with superior service, world-class 
financial services arena by providing our 
clients with superior service, world-class 
products, products, and a and commitment a commitment to excellence 
to 
at excellence every touchpoint at every touchpoint along the customer 
along the 
lifecycle.” 
customer lifecycle.” 
! 
!
STRATEGY 
We will share user-facing, task-based content that 
makes our customers feel smart and safe, both 
personally and professionally.
• Rewrite “About Us” copy 
• Improve “Help” section 
• Create interactive company history 
timeline 
• Restructure home page around top 
tasks 
• Start some content marketing 
• Get some user personas 
!
Content/Communication: Lavacon 2014
STRATEGERY
Content/Communication: Lavacon 2014
STRATEGY KEEPS US 
ACCOUNTABLE.
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS
ANONYMOUS 
CLIENT STORY 
#3
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content?
DO NOT MAKE PROCESS YOUR GOD.
“Different methods work or fail because of 
people, not because they are universally 
good or bad. 
! 
– Pawel Brodzinski, Agile Bullshit 
!
http://www.matthiasshapiro.com/wp-content/uploads/2009/10/IngebretsenDeliverablesWithPictures1.png
ARTIFACTS ARE TOOLS, NOT OUTCOMES.
GOOD PROCESS 
HELPS US MOVE 
TOGETHER.
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS
ANONYMOUS 
CLIENT STORY 
#4
Content/Communication: Lavacon 2014
! 
1. Take away everyone’s job titles. 
2. Have a series of four-hour working sessions to break 
out “big tasks” and “little tasks.” 
3. Managers go away and come back with “team 
missions.” 
4. Employees pick a team and write their own job 
descriptions. 
5. Select goals, review quarterly. 
6. Go! 
! 
! 
THE BIG PLAN
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
! 
R – Who is responsible for completing a task? 
A – Who is accountable for the work’s success? 
C – Who must be consulted before work can be 
signed-off on? 
I – Who must be kept informed along the way? 
! 
! 
THE RACI MODEL
Content/Communication: Lavacon 2014
EVERY PROJECT, EVERY TIME 
! 
1. At some point, invite All the People 
2. Make sure everyone’s aligned on terminology (e.g. audit vs. 
inventory, wireframe vs. prototype) 
3. Identify timing issues, agendas, overlapping responsibilities
ROLES GIVE US A 
PLACE.
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS
http://projectcartoon.com
“In content strategy, our master skills must 
include translating and negotiating, so we 
can facilitate communication between 
disparate disciplines and help them to 
communicate. 
! 
– Rachel Lovinger, 
“Tinker, Tailor, Content Strategist”
Content/Communication: Lavacon 2014
PERCEPTIONS GIVE 
WAY TO 
PERSPECTIVE.
PRINCIPLES 
STRATEGY 
PROCESS 
ROLES 
PERCEPTIONS
200,000 years 
1760 
1 billion people 
210 years 
37 years: 
+4 billion people 
2011 
7 billion people
1995: 
The Internet is 
formally commercialized
WE ARE PERPETUALLY CATCHING UP.
“This multi-device web design increases 
stress exponentially. 
! 
– Trent Walton, .net Magazine
ALL THE FEELINGS
“A study of over 350 
people in 6 business units 
at a financial services 
company found that the 
greatest predictor of a 
team’s achievement was 
how the members felt 
about one another.” 
!
TOGETHER. 
OUR WORK IS PERSONAL.
Content/Communication: Lavacon 2014
WHO’S AWESOME? 
You’re awesome.
! 
THANK YOU • kristina@braintraffic.com

More Related Content

What's hot

Content Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesContent Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesHarvardComms
 
Building Your Own Content Strategy Roadmap
Building Your Own Content Strategy RoadmapBuilding Your Own Content Strategy Roadmap
Building Your Own Content Strategy RoadmapDistilled Logic
 
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
 
Gc let's put some strategy in our content strategy - van ue may 2019
Gc let's put some strategy in our content strategy - van ue may 2019Gc let's put some strategy in our content strategy - van ue may 2019
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
 
What Is Content Strategy? (ACS July Meetup)
What Is Content Strategy? (ACS July Meetup)What Is Content Strategy? (ACS July Meetup)
What Is Content Strategy? (ACS July Meetup)CHI*Atlanta
 
5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content StrategyMarsden Marketing
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalContent Strategy Inc.
 
The World of Content Strategy
The World of Content StrategyThe World of Content Strategy
The World of Content StrategyErin Scime
 
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
 
10 things every business person should know about content strategy
10 things every business person should know about content strategy10 things every business person should know about content strategy
10 things every business person should know about content strategyMelissa Rach
 
Digital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itDigital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itHilary Marsh, Content Company, Inc.
 
Training: The Missing Element of Content Governance
Training: The Missing Element of Content GovernanceTraining: The Missing Element of Content Governance
Training: The Missing Element of Content GovernanceRick Allen
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Strategy Inc.
 
How To Create Content People Want
How To Create Content People WantHow To Create Content People Want
How To Create Content People WantMichael Brenner
 
Leverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessLeverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
 
The Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingThe Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingBlueGlass Interactive, Inc.
 
Content Governance: Planning for success throughout the content life cycle
Content Governance: Planning for success throughout the content life cycleContent Governance: Planning for success throughout the content life cycle
Content Governance: Planning for success throughout the content life cycleChris Mickens
 
Confab assess-progress 2018-05-22 - final
Confab assess-progress 2018-05-22 - finalConfab assess-progress 2018-05-22 - final
Confab assess-progress 2018-05-22 - finalContent Strategy Inc.
 

What's hot (20)

Content Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesContent Strategy Academy Presentation Slides
Content Strategy Academy Presentation Slides
 
How to Conquer Content Chaos
How to Conquer Content ChaosHow to Conquer Content Chaos
How to Conquer Content Chaos
 
Building Your Own Content Strategy Roadmap
Building Your Own Content Strategy RoadmapBuilding Your Own Content Strategy Roadmap
Building Your Own Content Strategy Roadmap
 
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
 
Gc let's put some strategy in our content strategy - van ue may 2019
Gc let's put some strategy in our content strategy - van ue may 2019Gc let's put some strategy in our content strategy - van ue may 2019
Gc let's put some strategy in our content strategy - van ue may 2019
 
What Is Content Strategy? (ACS July Meetup)
What Is Content Strategy? (ACS July Meetup)What Is Content Strategy? (ACS July Meetup)
What Is Content Strategy? (ACS July Meetup)
 
5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy5 Ways to Integrate SlideShare Into Your Content Strategy
5 Ways to Integrate SlideShare Into Your Content Strategy
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-final
 
The World of Content Strategy
The World of Content StrategyThe World of Content Strategy
The World of Content Strategy
 
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016
 
10 things every business person should know about content strategy
10 things every business person should know about content strategy10 things every business person should know about content strategy
10 things every business person should know about content strategy
 
Digital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do itDigital content governance: What it is, Why you need it, How to do it
Digital content governance: What it is, Why you need it, How to do it
 
Training: The Missing Element of Content Governance
Training: The Missing Element of Content GovernanceTraining: The Missing Element of Content Governance
Training: The Missing Element of Content Governance
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015
 
Content governance presentation - TIG 2017
Content governance presentation - TIG 2017Content governance presentation - TIG 2017
Content governance presentation - TIG 2017
 
How To Create Content People Want
How To Create Content People WantHow To Create Content People Want
How To Create Content People Want
 
Leverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessLeverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate Business
 
The Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content MarketingThe Convergence of Search, Social and Content Marketing
The Convergence of Search, Social and Content Marketing
 
Content Governance: Planning for success throughout the content life cycle
Content Governance: Planning for success throughout the content life cycleContent Governance: Planning for success throughout the content life cycle
Content Governance: Planning for success throughout the content life cycle
 
Confab assess-progress 2018-05-22 - final
Confab assess-progress 2018-05-22 - finalConfab assess-progress 2018-05-22 - final
Confab assess-progress 2018-05-22 - final
 

Viewers also liked

Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkKristina Halvorson
 
How to Write a Listicle
How to Write a ListicleHow to Write a Listicle
How to Write a ListicleKevan Lee
 
What is Content Strategy?
What is Content Strategy?What is Content Strategy?
What is Content Strategy?Ahava Leibtag
 
How to Globalize Editorial Planning
How to Globalize Editorial PlanningHow to Globalize Editorial Planning
How to Globalize Editorial PlanningPam Didner
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
 
Digital Trends 2013 - DMF
Digital Trends 2013 - DMFDigital Trends 2013 - DMF
Digital Trends 2013 - DMFBart De Waele
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureSara Wachter-Boettcher
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social Singapore
 
Content Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessContent Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessRoger Parker
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 

Viewers also liked (20)

Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
 
The 2017 Content Marketing Framework
The 2017 Content Marketing FrameworkThe 2017 Content Marketing Framework
The 2017 Content Marketing Framework
 
How to Write a Listicle
How to Write a ListicleHow to Write a Listicle
How to Write a Listicle
 
What is Content Strategy?
What is Content Strategy?What is Content Strategy?
What is Content Strategy?
 
How to Globalize Editorial Planning
How to Globalize Editorial PlanningHow to Globalize Editorial Planning
How to Globalize Editorial Planning
 
Value grid
Value gridValue grid
Value grid
 
Content Gone Wild!
Content Gone Wild!Content Gone Wild!
Content Gone Wild!
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
 
Digital Trends 2013 - DMF
Digital Trends 2013 - DMFDigital Trends 2013 - DMF
Digital Trends 2013 - DMF
 
Motivation - A story
Motivation - A storyMotivation - A story
Motivation - A story
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected Strategy
 
Narrative writing
Narrative writingNarrative writing
Narrative writing
 
Strategy Execution
Strategy ExecutionStrategy Execution
Strategy Execution
 
Content Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing SuccessContent Curation Scorecard for Content Marketing Success
Content Curation Scorecard for Content Marketing Success
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 

Similar to Content/Communication: Lavacon 2014

Introduction to Content Marketing
Introduction to Content MarketingIntroduction to Content Marketing
Introduction to Content MarketingAndrew Malkin
 
Beyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsBeyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsMax Thomas
 
7 Experts on Using the Content Lifecycle to Maximize Content ROI
7 Experts on Using the Content Lifecycle to Maximize Content ROI7 Experts on Using the Content Lifecycle to Maximize Content ROI
7 Experts on Using the Content Lifecycle to Maximize Content ROIMighty Guides, Inc.
 
Developing A Winning Brand Strategy
Developing A Winning Brand StrategyDeveloping A Winning Brand Strategy
Developing A Winning Brand StrategyLaura Moffat, PhD
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
 
10 easy steps to generate leads with inbound marketing
10 easy steps to generate leads with inbound marketing10 easy steps to generate leads with inbound marketing
10 easy steps to generate leads with inbound marketingRuth Hoskins
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
 
Designing Narrative Content Workshop
Designing Narrative Content WorkshopDesigning Narrative Content Workshop
Designing Narrative Content WorkshopMartha Rotter
 
How to Make Content Go Viral by Morgan Quinn - FinCon '14
How to Make Content Go Viral by Morgan Quinn - FinCon '14 How to Make Content Go Viral by Morgan Quinn - FinCon '14
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
 
morganquinn-fincon14viralcontent-140919012344-phpapp01
morganquinn-fincon14viralcontent-140919012344-phpapp01morganquinn-fincon14viralcontent-140919012344-phpapp01
morganquinn-fincon14viralcontent-140919012344-phpapp01arjun rao
 
Basics on starting, funding and scaling startups at ESADE business school
Basics on starting, funding and scaling startups at ESADE business schoolBasics on starting, funding and scaling startups at ESADE business school
Basics on starting, funding and scaling startups at ESADE business schoolMichael Wolfe
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM EngagementDavid Barnes
 
Chapter 8: Building Your Content Channel Strategy
Chapter 8: Building Your Content Channel StrategyChapter 8: Building Your Content Channel Strategy
Chapter 8: Building Your Content Channel StrategyMichael Brito | Zeno Group
 
Rapid growth | 10 Challenges and Opportunities
Rapid growth | 10 Challenges and OpportunitiesRapid growth | 10 Challenges and Opportunities
Rapid growth | 10 Challenges and OpportunitiesNick Caldwell
 
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...Social Fresh Conference
 
How to manage people in an organisation pgp
How to manage people in an organisation pgpHow to manage people in an organisation pgp
How to manage people in an organisation pgpPROF. PUTTU GURU PRASAD
 

Similar to Content/Communication: Lavacon 2014 (20)

Content / Communication
Content / CommunicationContent / Communication
Content / Communication
 
Content/Communication
Content/CommunicationContent/Communication
Content/Communication
 
Kristina Halvorson - Content/Communication
Kristina Halvorson - Content/CommunicationKristina Halvorson - Content/Communication
Kristina Halvorson - Content/Communication
 
Introduction to Content Marketing
Introduction to Content MarketingIntroduction to Content Marketing
Introduction to Content Marketing
 
Beyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsBeyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for Startups
 
7 Experts on Using the Content Lifecycle to Maximize Content ROI
7 Experts on Using the Content Lifecycle to Maximize Content ROI7 Experts on Using the Content Lifecycle to Maximize Content ROI
7 Experts on Using the Content Lifecycle to Maximize Content ROI
 
Developing A Winning Brand Strategy
Developing A Winning Brand StrategyDeveloping A Winning Brand Strategy
Developing A Winning Brand Strategy
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
 
10 easy steps to generate leads with inbound marketing
10 easy steps to generate leads with inbound marketing10 easy steps to generate leads with inbound marketing
10 easy steps to generate leads with inbound marketing
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
 
Designing Narrative Content Workshop
Designing Narrative Content WorkshopDesigning Narrative Content Workshop
Designing Narrative Content Workshop
 
How to Make Content Go Viral by Morgan Quinn - FinCon '14
How to Make Content Go Viral by Morgan Quinn - FinCon '14 How to Make Content Go Viral by Morgan Quinn - FinCon '14
How to Make Content Go Viral by Morgan Quinn - FinCon '14
 
How to make content go Viral
How to make content go Viral How to make content go Viral
How to make content go Viral
 
morganquinn-fincon14viralcontent-140919012344-phpapp01
morganquinn-fincon14viralcontent-140919012344-phpapp01morganquinn-fincon14viralcontent-140919012344-phpapp01
morganquinn-fincon14viralcontent-140919012344-phpapp01
 
Basics on starting, funding and scaling startups at ESADE business school
Basics on starting, funding and scaling startups at ESADE business schoolBasics on starting, funding and scaling startups at ESADE business school
Basics on starting, funding and scaling startups at ESADE business school
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM Engagement
 
Chapter 8: Building Your Content Channel Strategy
Chapter 8: Building Your Content Channel StrategyChapter 8: Building Your Content Channel Strategy
Chapter 8: Building Your Content Channel Strategy
 
Rapid growth | 10 Challenges and Opportunities
Rapid growth | 10 Challenges and OpportunitiesRapid growth | 10 Challenges and Opportunities
Rapid growth | 10 Challenges and Opportunities
 
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...
Content Marketing Masterclass, Chris Moody, Jeffrey L. Cohen, Nick Cicero, So...
 
How to manage people in an organisation pgp
How to manage people in an organisation pgpHow to manage people in an organisation pgp
How to manage people in an organisation pgp
 

Recently uploaded

TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 

Recently uploaded (12)

TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 

Content/Communication: Lavacon 2014