9. “
In 1992, Tom Caudell coined the term
augmented reality when he was working at
Boeing on a project to make it easier to
assemble large bundles of electric wire for
”
aircraft on the factory floor.
Business Week
10. “
Augmented reality (AR) is a term for a live direct
or indirect view of a physical real-world
environment whose elements are merged with
(or augmented by) virtual computer-generated
imagery - creating a mixed reality
Wikipedia ”
62. “
The market for mobile augmented reality (AR)
services is expected to reach $732 million
by 2014.
”
Juniper Research
63. “
The annual number of mobile downloads
featuring augmented reality (AR) content is
expected to rise from less than 1 million in 2009
to
more than 400 million
by 2014.
”
Juniper Research
70. Questions?
Follow me at
twitter.com/k
My (non-AR) book
seewhatimean.org
Slides + links will be at
bit.ly/omgwtfar
We’re hiring (mostly engineers)
twitter.com/jobs
TM
71. References
‣ Nearest Tube: http://www.youtube.com/watch?v=U2uH-jrsSxs
‣ ARGH: http://arghgame.com
‣ AR Marker Demos: http://www.boffswana.com/news/?p=392 and http://www.youtube.com/watch?
v=heem8VKxxsE
‣ Yelp Monocle: http://mashable.com/2009/08/27/yelp-augmented-reality/
‣ RJDJ.me: http://rjdj.me/
‣ N Building: http://vimeo.com/8468513
‣ LEGO: http://www.youtube.com/watch?v=8UxWkZtUKaI
‣ Layar: http://layar.com/
‣ Topps: http://www.youtube.com/watch?v=I7jm-AsY0lU
‣ ARhrrrr: http://www.youtube.com/watch?v=cNu4CluFOcw
‣ USPS: http://www.youtube.com/watch?v=WpS3LeCiCtc
‣ AR Browsers Innovation and Best Practices: http://www.augmentedplanet.com/2010/02/augmented-reality-
browsers-innovation-best-practices/
‣ The Case Against AR: http://www.augmentedplanet.com/2010/01/the-case-against-augmented-reality/
‣ Cosmetic Mirror: http://www.japantrends.com/augmented-reality-cosmetic-mirror-in-tokyo/
‣ Car Finder: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=335295621&mt=8&ign-
mpt=uo%3D6
‣ Nokia Working on Augmented Reality Language Translation: http://www.intomobile.com/2009/10/09/nokia-working-
on-augmented-reality-language-translation-via-ocr-character-recognition.html
‣ TAT Augmented ID: http://www.youtube.com/watch?v=tb0pMeg1UN0
‣ BMW Augmented Reality: http://www.youtube.com/watch?v=P9KPJlA5yds
‣ Juniper Research: http://www.juniperresearch.com/shop/viewpressrelease.php?id=197&pr=171
‣ Android Surges Among Handset Purchasers: http://www.emarketer.com/Article.aspx?R=1007462
‣ Contact Lens: http://singularityhub.com/2009/10/15/augmented-reality-could-be-coming-to-your-contact-lens/
‣ Google Goggles: http://www.youtube.com/watch?v=Hhgfz0zPmH4
‣ Google Trends on AR: http://www.google.com/trends?q=augmented+reality