Kevin McLean

65 Followers

6 SlideShares 65 Followers 44 Folgens

6 SlideShares 65 Followers 44 Folgens

research qualitative research advertising experiment colour akzo nobel qualitative photography visual age what colour means to people esomar comms agencies pitch research winning new business advertising agency new business ad agencies advertising planner pitch aqr/qrca conference qrca aqr heineken refreshes the parts

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Conversations are the new research

Vor 16 Jahren • 2981 Aufrufe

Good Conversations - a new model for qualtiative research' presented to AQR, 2.11.07

Vor 16 Jahren • 391 Aufrufe

'Hit or myth', the real story behind Heineken's famous 'refreshes the parts' ad campaign

Vor 13 Jahren • 7123 Aufrufe

Qualitative research at a Crossroads: where to next?

Vor 11 Jahren • 995 Aufrufe

Perfect pitch: using research to help win creative pitches

Vor 10 Jahren • 1895 Aufrufe

'Now I see what you mean: an experiment in photography-as-research'

Vor 8 Jahren • 979 Aufrufe

Made With (the Emerging Alternative to Western Brands) by John Grant

greenormal • Vor 10 Jahren

research qualitative research advertising experiment colour akzo nobel qualitative photography visual age what colour means to people esomar comms agencies pitch research winning new business advertising agency new business ad agencies advertising planner pitch aqr/qrca conference qrca aqr heineken refreshes the parts