Kestrel Lee is the Executive Creative Director for George P Johnson, Greater China, focusing on digital, mobile and integrated marketing. He has 15 years of experience in leading integrated, social media and digital campaigns in Asia, winning over 100 awards for global brands in China and Asia such as Mars, adidas, Martell VSOP, HP etc. Besides advising L’Oreal Asia Pacific and Unilever on digital matters, he is also an invited correspondent with Thoughtful China, Shanghai Business Bureau and China AdSmack on ecommerce, omni-channel marketing and big data. For more details, visit: http://sg.linkedin.com/in/kestrellee

1. Kestrel Lee:
Executive Creative Director,
Digital & Integrated Marketing,
George P Johnson Greater China.
— Kestrel Lee is the Executive Creative Director for George P
Johnson, Greater China, focusing on digital, mobile and
integrated marketing. He has 15 years of experience in
leading integrated, social media and digital campaigns in
Asia, winning over 100 awards for global brands in China
and Asia such as Mars, adidas, Martell VSOP, HP etc.
Besides advising L’Oreal Asia Pacific and Unilever on
digital matters, he is also an invited correspondent with
Thoughtful China, Shanghai Business Bureau and China
AdSmack on ecommerce, omni-channel marketing and big
data. For more details, visit:
http://sg.linkedin.com/in/kestrellee

2. Media features and interviews
— China expert sharing at Digital Outlook on China 2015:
https://econsultancy.com/blog/65950-how-western-brands-can-
break-into-china-the-experts-view/
— Interviewed by Adage China on QR codes in 2014:
http://adage.com/article/global-news/qr-codes-alive-living-china/291026/
— Thoughtful China on e-commerce in 2013: 11th min onwards
http://www.thoughtfulchina.com/building-online-sales-in-china-ch.html
— TEDx Talk in Hong Kong:
http://tedxtalks.ted.com/video/TEDxVictoriaHarbour-Kestrel-Lee
—
Interview by the American Chamber of Commerce:
http://www.amcham-shanghai.org/NR/rdonlyres/8118DC97-9CB2-475F-B158-
B17E11AC143D/19592/5Thesocialengagement1.pdf
— Online Marketing in China: A primer – Shanghai Business review:
www.sbrchina.com/features.html?topic=paidfeatures&industry=Media%2C
+Advertising+%26+Entertainment
— Featured on the British Chamber of Commerce:
http://www.britishchambershanghai.org/node/2517
— Featured in ChinaSmack.com
http://advertising.chinasmack.com/2013/cracking-china-tips-for-foreign-
advertising-professionals.html

3. Speaker in digital marketing, social media and social gaming:
— Marketing speaker at the Entrepreneur Conference, Shanghai, Jan 2015:
http://www.meetup.com/Entrepnr/events/219310663/
— Speaking on China for Digital Outlook 2015 in Singapore on 5 Dec 2014:
https://econsultancy.com/events/digital-outlook-2015/#speakers
http://www.b2bento.com/2014/12/digital-outlook-2015/
— 2014 China eCommerce/mCommerce Strategy Conference in Shanghai:
http://www.gicsummits.com/eCommChina.html#Government
— Guest ecommerce speaker at Shanghai Jiao Tong University EMBA class
— Invited by Tourism Queensland to speak on Chinese FIT and outbound
travel market trends:
https://www.destq.com.au/home/annual-forums/2014
— IBM Australia and New Zealand trainer on digital marketing, 9 Sept
— 4th Annual China Digital Marketing and Social Media Summit: Sept 3-4
2014. Spoke on: How digital advertising fits in with omni-channel
shopper marketing http://www.master-land.com.cn/Socialmedia/
— 5th Evolution of Digital Marketing APAC Summit July 2014-Spoke on:
Take advantage of omni-channel advertising from online to in-
store plus Panel: Redefine TVC: an Emerging Collaboration
http://dconnector.wix.com/3d-printing-amef#!projects/cm8a

4. Speaker in digital marketing, social media and social gaming:
— Omni channel marketing speaker for Ad:tech China 23-24 June 2014:
http://www.accenture.com/us-en/company/events/Pages/ad-tech-
china.aspx
— Australia’s Vivid Festival on creativity and innovation on 2 June 2014:
http://www.vividsydney.com/person/kestrel-lee
— Social commerce speaker on LVMH Digital Day on 11 Dec 2014
for luxury brands such as LV, Dior, Bvlgari, Sephora etc
— Worldwide Partners industry speaker at Hanoi in Nov 2013:
https://www.worldwidepartners.com/connect/meetings/APR/
Hanoi2013/Speakers
— Social media speaker at the China Gap Summit in Sydney, Oct 2013:
— http://thechinagap.com/
— User-experience, Multi-channel ecommerce speaker: iRetail World Asia
Conference 2013 in Singapore:
http://www.claridenglobal.com/iretail-global-speakers.php?id=19
— Speaking on integrated communications at the Public Relations and
Communications 2013 on 12 Sept 2013:
http://www.pr-communication.com/Disp.aspx?id=7&lang=en-us
www.pr-communication.com/speaker.aspx?lang=zh-cn

5. Speaker in digital marketing, social media and social gaming:
— Shopper Marketing Forum China on 4 September 2013
http://enews.mk-media.net/SBR%20Events/
Making_Online_Marketing_Pay.html
— Technology for Marketing & Advertising 2 September 2013
http://www.tfmchina.com/index.php?
option=com_content&view=category&layout=blog&id=952&Ite
mid=111&lang=en
— Gaming speaker at Gaming, Racing, Wagering Australia on
Aug 2013:
www.beaconevents.com/2013/GRWA2013/en/Speaker_Info/
speaker_bio.jsp?num=43
— Social gaming and game-fication speaker at Singapore
Polytechnic and Temasek Polytechnic workshops in June 2012
— B2B Social Media Marketing Workshop in Shanghai

6. — Creative Mornings/Social Media Week in Singapore on 22 Feb 2013:
http://vimeo.com/62368635
— Making Online Marketing Pay Seminar in Shanghai on 30 Jan 2013
http://enews.mk-media.net/SBR%20Events/Making_Online_Marketing_Pay.html
— B2B Marketing Chief Congress 25 January 2013
http://www.ccongress.com/b2bmarketer4/be_EventOutline.html
— Brand Marketing Summit for China's rising affluence in Shanghai on 4
December 2012:
http://www.claridenglobal.com/china_global_speakers.php?id=14
— "Digital Strategy for China" for the British Chamber of Commerce,
Shanghai on 20 Nov 2012:
http://www.britishchambershanghai.org/node/2253
— Social Gaming Asia Summit 29 Nov 2012 in Macao - 11am session:
http://www.beaconevents.com/2012/SocialGamingCongress2012/en/Conference_Info/day_1.html
Featured in news:
http://www.macaudailytimes.com.mo/macau/40210-the-guangdong-area-
has-the-most-%E2%80%9Csocial-gamers%E2%80%9D.html
(0:40 secs onwards): http://www.youtube.com/watch?v=zYChfuCjXKA
http://www.macaudailytimes.com.mo/macau/40210-the-guangdong-area-has-the-most-
%E2%80%9Csocial-gamers%E2%80%9D.html

7. Speaker in digital marketing, social media and social gaming:
— Speaking on online creativity at Spikes Asia 18 September 2012 in
Singapore:
http://www.spikes.asia/attend_the_festival/speakers.cfm?speaker_id=200
— Social media and 'Game-fication' speaker at Gaming, Racing and
Wagering Australia 22 Aug 2012:
www.beaconevents.com/2012/GamingDownUnder2012/en/Conference_Info/day_3.html
“Kestrel yet again gave a superb presentation on gamification at the
Gaming Australia conference in Sydney last week, and then on creating
tension and passion in mobile marketing. One of the participants
commented that it was "the best presentation on gamification I have
seen." August 28, 2012
Rosalind Wade, General Manager, Beacon Events, Organiser
— TEDx in Hong Kong in 18 May 2012:
www.tedxvictoriaharbour.com/speakers/kestrel-lee.html
http://youtu.be/8ICmzfQnX9w
“Kestrel made an amazing contribution to TEDxVictoriaHarbour with a witty
talk perfect for the closing act of a great event. Thanks for pulling it
together last minute and sharing the ideas of tension and passion in the
tourism industry - it was perfect!” May 25, 2012
Yvette Jong, Founder/Director, Craft House LLC, TEDx Organiser

8. Speaker in digital marketing, social media and social gaming:
— Social media speaker at iGaming Asia Congress 2 March 2012 in Macao:
www.beaconevents.com/2012/iGamingAsia2012/en/Speaker_Info/speaker_bio.jsp?num=41
“Kestrel spoke at our Search & Social Media Marketing seminar at the iGaming
Asia Congress in Macau (6-8 March 2012). His relevant and interesting content
and engaging delivery meant that he was rated the best speaker that day. Not
only were the delegates impressed with his presentation, but he was kind
enough to cover additional info in his session to replace a missing
speaker.” March 15, 2012
Rosalind Wade, General Manager, Beacon Events, Organiser
— Creative marketing speaker for L'Oreal's Asia Pacific Digital Marketing 2.0
Seminar, 16 Aug & 1 Nov 2011, in Shanghai:
“Kestrel was a guest speaker for the two 2011 L'Oreal Asia-Pacific seminars on
Digital Marketing, targeted at our senior marketers and PR (Director level). His
talks on digital creativity were both insightful and inspiring to our 50+
participants with exciting and relevant real cases, as well as strategic guidelines
on how to build truly creative Digital campaigns.” March 6, 2012
Hélène Bach-Harrison, Asia-Pacific Learning Manager, L'Oreal
— Online Reputation Excellence Asia” Masterclass in Singapore in 2011.
“Kestrel has done a fantastic job by leading one of our sessions at the Online
Reputation Excellence Asia Masterclass. All our delegates love him completely!
His unique and engaging way of presentation has carved a deep impression on
the audience and contributed greatly to the success of our event. Thumbs up
Kestrel!” June 23, 2011
Sharon Tan, Project Director, Crown Leadership International Group