Presentation as to why musicians in the Caribbean Music Industry should invest into Digital Music Marketing to aid in boosting their career and expand their fan base internationally.
2. What is Digital Music?
Music in a digital format. Such as mp3, aac or
streaming media.
3. What is Marketing?
The management process through which goods
and or services move from concept to the
customer. - The Business Dictionary
4Ps - Product, Price, Place and Promotional
Strategy
4. Why? Marrying the 2 is essential
Its the Future
CD and LP sales continue
to fall.
● 14% between 2012 - 2013 -
Billboard
● 20.5% between 2013 - 2014 -
Digital Music News
5. Why? Marrying the 2 is essential
Its the Future
CD Players make quiet exit
from cars - USA Today
6. Why? Marrying the 2 is essential
Great Promotional
Resource
Integration with Social
Media means you can now
distribute your music
worldwide.
7. Why? Marrying the 2 is essential
Great Promotional
Resource
Creating a better overall
experience for your fan
base.
Build relationships
8. Why? Marrying the 2 is essential
Great Promotional
Resource
Ease of owning a piece of
music
9. Why? Marrying the 2 is essential
Long Term ROI
Digital never expires and as such can
constantly make you money.
No such thing as old music.
10. Mediums to aid Digital Music
Marketing
● Personal Website
● Youtube
● SoundCloud
● Spotify
● iTunes
● Facebook
● And many more….
11. Their Downfalls
Medium
Need a huge fan base to be profitable
No one medium dominates earnings
Not fully available locally
Deep search to find new talent
People
Lack of understanding of Terms of
Service
Lack of understanding of Target
Market
13. What is Chune?
Chune is a platform which was created to
become a hub for all Caribbean artists
(Vocalists, Musicians, Producers, Djs) where
their creations can be discovered and heard.
14. How Will Chune Help Me?
● Ease access to your specific target market
● Distribution Center
● Ability to advertise your product to the
masses
● Ability to earn money
● Ease of access to all your social information
● Limits piracy
The management process through which goods and services move from concept to the customer
Includes 4 Ps - Price, Promotional Stategy, Place, Product
CD sales are falling worldwide.
Brands like Jeep, Kia, Cadillac and Mazda are now either hiding the CD player in the arm rest or glove box. Or removing them entirely for USB or iPod connections
Content is important especially visual content.
How you deliver this content is also important in terms of timing.
No one will help you as you cannot help them. Therefore your fans is and will always be the relationships you should keep closest to you
Visibility -> Connection -> Monetization
Content is important especially visual content.
How you deliver this content is also important in terms of timing.
Your fans is and will always be the relationships you should keep closest to you
Visibility -> Connection -> Monetization
Content is important especially visual content.
How you deliver this content is also important in terms of timing.
No one will help you as you cannot help them. Therefore your fans is and will always be the relationships you should keep closest to you
Visibility -> Connection -> Monetization
Constant marketing is needed
Youtube pays $2 per 1000 views after a 1000 views = 100,000 views
Artists argue that Spotify along with labels don’t pay enough per spin ($0.006)
Soundcloud is royalty free service at this time. Needs to be linked to be profitable.
Some distribution companies take ownership of all your distribution and sometimes your masters. Record label without being an actual record label.