SlideShare ist ein Scribd-Unternehmen logo
1 von 4
Downloaden Sie, um offline zu lesen
Rapaille’s 5 principles Principle 1: You can’t believe what people say brain Cortex—part brain control intelligence Reptilian—place where instincts housed Where real answers lie Principle 2: Emotion is the energy required to learn anything Stronger emotion   more clearly experience learned Emotions create series mental connections (mental highways)—reinforced by repetition Mental highways condition us see world in predictable ways Principle 3: The structure, not the content, is the message Key to understanding true meanings behind actions is understand the structure Any situation, three distinct structures in action Structure 1: biological structure--DNA Structure 2: Culture Structure 3: individual Principle 4: There is a window in time for imprinting, and the meaning of the imprint varies from one culture to another Extremely strong imprints placed in subconscious at early age determined by culture in which raised Principle 5: To access the meaning of an imprint within a particular culture, you must learn the code for that imprint Every word, action, symbol has code Brains supply Codes subconsciously Discover Codes when find common messages Messages vary greatly from culture to culture, and, therefore, so do Codes Cultural unconscious Illuminate an unconscious that uniquely guides each of us depending on cultures that produced us Keri Kaneshiro 16 Mei 2007 COM 499
Cultural change Via powerful imprints Alter “reference system” of culture Significance passed down subsequent generations Adolescence American culture  Intense focus on “now” Dramatic mood swings Constant need exploration & challenge authority Fascination with extremes Openness to change & reinvention Strong belief that mistakes warrant second chances Codes—value neutral Everything experience in life lies somewhere on axis between two extremes When one seeks bring something new to culture, one  must  adapt idea to culture Alibis give “rational” reasons for doing things do When advertiser knows associating product with certain Code will trigger negative feelings, can choose sidestep Code completely Keri Kaneshiro 16 Mei 2007 COM 499
American culture code love = false expectation Seduction = manipulation Sex = violence Beauty = man’s salvation Fat = checking out Health and wellness = movement Doctors = hero Nurse = mother Hospital = processing plant Youth = mask Home – “re-” Betty Crocker = the soul of the kitchen Dinner = essential circle Work = who you are Money = proof Quality = it works Perfection = death Food = fuel Alcohol = gun Shopping = reconnecting with life Luxury = military stripes American presidency = Moses America = dream Keri Kaneshiro 16 Mei 2007 COM 499
French culture code Shopping = learning your culture America = space travelers German culture code America = John Wayne English culture code America = unashamedly abundant France = idea Germany = order England = class Canadian culture code Canada = to keep Keri Kaneshiro 16 Mei 2007 COM 499

Weitere ähnliche Inhalte

Ähnlich wie The Culture Code

Write Papers For Money Bestservicegetessay Services
Write Papers For Money Bestservicegetessay ServicesWrite Papers For Money Bestservicegetessay Services
Write Papers For Money Bestservicegetessay ServicesAmber Voisine
 
Neuroscience & Design
Neuroscience & DesignNeuroscience & Design
Neuroscience & DesignLaure Parsons
 
Persuasive Essays Samples. Sample Persuasive Essay Template Business
Persuasive Essays Samples. Sample Persuasive Essay  Template BusinessPersuasive Essays Samples. Sample Persuasive Essay  Template Business
Persuasive Essays Samples. Sample Persuasive Essay Template BusinessKate Hunter
 
What did you say? Intercultural expectations, misunderstandings, and communic...
What did you say? Intercultural expectations, misunderstandings, and communic...What did you say? Intercultural expectations, misunderstandings, and communic...
What did you say? Intercultural expectations, misunderstandings, and communic...Frederick Zarndt
 
United States Essay Writers
United States Essay WritersUnited States Essay Writers
United States Essay WritersAnna May
 
Common College Essay Mistakes To Avoid
Common College Essay Mistakes To AvoidCommon College Essay Mistakes To Avoid
Common College Essay Mistakes To AvoidMisty Gordon
 
How To Write A College Application Essay Introduct
How To Write A College Application Essay IntroductHow To Write A College Application Essay Introduct
How To Write A College Application Essay IntroductHolly Vega
 
World History Essay Ideas
World History Essay IdeasWorld History Essay Ideas
World History Essay IdeasLaura Jones
 
Unit 1 history_and_approaches
Unit 1 history_and_approachesUnit 1 history_and_approaches
Unit 1 history_and_approachesJason Gayheart
 
What did you say? interculture communication [20160308 phnom penh]
What did you say? interculture communication [20160308 phnom penh]What did you say? interculture communication [20160308 phnom penh]
What did you say? interculture communication [20160308 phnom penh]Frederick Zarndt
 
Topic 4. doing philosophy.ppt
Topic 4. doing philosophy.pptTopic 4. doing philosophy.ppt
Topic 4. doing philosophy.pptdan_maribao
 
How To Write An Outline Example. How To Write An
How To Write An Outline Example. How To Write AnHow To Write An Outline Example. How To Write An
How To Write An Outline Example. How To Write AnCatherine Aguirre
 
Introduction to media ethics
Introduction to media ethicsIntroduction to media ethics
Introduction to media ethicsclement daka
 
notes for maritime ethics
notes for maritime ethicsnotes for maritime ethics
notes for maritime ethicsgabrielharim
 
Essay Writing Service College Admission
Essay Writing Service College AdmissionEssay Writing Service College Admission
Essay Writing Service College AdmissionBrittney Thompson
 
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docx
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docxType Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docx
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docxmarilucorr
 
Team Leadership
Team LeadershipTeam Leadership
Team Leadershipflanagab
 
Reflective Essay Structure Uk - INKSTERSCHOOLS.
Reflective Essay Structure Uk - INKSTERSCHOOLS.Reflective Essay Structure Uk - INKSTERSCHOOLS.
Reflective Essay Structure Uk - INKSTERSCHOOLS.Brittany Allen
 

Ähnlich wie The Culture Code (20)

Write Papers For Money Bestservicegetessay Services
Write Papers For Money Bestservicegetessay ServicesWrite Papers For Money Bestservicegetessay Services
Write Papers For Money Bestservicegetessay Services
 
Neuroscience & Design
Neuroscience & DesignNeuroscience & Design
Neuroscience & Design
 
Persuasive Essays Samples. Sample Persuasive Essay Template Business
Persuasive Essays Samples. Sample Persuasive Essay  Template BusinessPersuasive Essays Samples. Sample Persuasive Essay  Template Business
Persuasive Essays Samples. Sample Persuasive Essay Template Business
 
What did you say? Intercultural expectations, misunderstandings, and communic...
What did you say? Intercultural expectations, misunderstandings, and communic...What did you say? Intercultural expectations, misunderstandings, and communic...
What did you say? Intercultural expectations, misunderstandings, and communic...
 
United States Essay Writers
United States Essay WritersUnited States Essay Writers
United States Essay Writers
 
Common College Essay Mistakes To Avoid
Common College Essay Mistakes To AvoidCommon College Essay Mistakes To Avoid
Common College Essay Mistakes To Avoid
 
How To Write A College Application Essay Introduct
How To Write A College Application Essay IntroductHow To Write A College Application Essay Introduct
How To Write A College Application Essay Introduct
 
World History Essay Ideas
World History Essay IdeasWorld History Essay Ideas
World History Essay Ideas
 
Unit 1 history_and_approaches
Unit 1 history_and_approachesUnit 1 history_and_approaches
Unit 1 history_and_approaches
 
What did you say? interculture communication [20160308 phnom penh]
What did you say? interculture communication [20160308 phnom penh]What did you say? interculture communication [20160308 phnom penh]
What did you say? interculture communication [20160308 phnom penh]
 
Topic 4. doing philosophy.ppt
Topic 4. doing philosophy.pptTopic 4. doing philosophy.ppt
Topic 4. doing philosophy.ppt
 
How To Write An Outline Example. How To Write An
How To Write An Outline Example. How To Write AnHow To Write An Outline Example. How To Write An
How To Write An Outline Example. How To Write An
 
Introduction to media ethics
Introduction to media ethicsIntroduction to media ethics
Introduction to media ethics
 
notes for maritime ethics
notes for maritime ethicsnotes for maritime ethics
notes for maritime ethics
 
Essay Writing Service College Admission
Essay Writing Service College AdmissionEssay Writing Service College Admission
Essay Writing Service College Admission
 
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docx
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docxType Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docx
Type Discussion BoardUnit  What is KnowledgeDue Date  Tue,.docx
 
Macro 5
Macro 5 Macro 5
Macro 5
 
Team Leadership
Team LeadershipTeam Leadership
Team Leadership
 
Reflective Essay Structure Uk - INKSTERSCHOOLS.
Reflective Essay Structure Uk - INKSTERSCHOOLS.Reflective Essay Structure Uk - INKSTERSCHOOLS.
Reflective Essay Structure Uk - INKSTERSCHOOLS.
 
Macro 5.pdf
Macro 5.pdfMacro 5.pdf
Macro 5.pdf
 

Kürzlich hochgeladen

Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17Celine George
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 

Kürzlich hochgeladen (20)

Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 

The Culture Code

  • 1. Rapaille’s 5 principles Principle 1: You can’t believe what people say brain Cortex—part brain control intelligence Reptilian—place where instincts housed Where real answers lie Principle 2: Emotion is the energy required to learn anything Stronger emotion  more clearly experience learned Emotions create series mental connections (mental highways)—reinforced by repetition Mental highways condition us see world in predictable ways Principle 3: The structure, not the content, is the message Key to understanding true meanings behind actions is understand the structure Any situation, three distinct structures in action Structure 1: biological structure--DNA Structure 2: Culture Structure 3: individual Principle 4: There is a window in time for imprinting, and the meaning of the imprint varies from one culture to another Extremely strong imprints placed in subconscious at early age determined by culture in which raised Principle 5: To access the meaning of an imprint within a particular culture, you must learn the code for that imprint Every word, action, symbol has code Brains supply Codes subconsciously Discover Codes when find common messages Messages vary greatly from culture to culture, and, therefore, so do Codes Cultural unconscious Illuminate an unconscious that uniquely guides each of us depending on cultures that produced us Keri Kaneshiro 16 Mei 2007 COM 499
  • 2. Cultural change Via powerful imprints Alter “reference system” of culture Significance passed down subsequent generations Adolescence American culture Intense focus on “now” Dramatic mood swings Constant need exploration & challenge authority Fascination with extremes Openness to change & reinvention Strong belief that mistakes warrant second chances Codes—value neutral Everything experience in life lies somewhere on axis between two extremes When one seeks bring something new to culture, one must adapt idea to culture Alibis give “rational” reasons for doing things do When advertiser knows associating product with certain Code will trigger negative feelings, can choose sidestep Code completely Keri Kaneshiro 16 Mei 2007 COM 499
  • 3. American culture code love = false expectation Seduction = manipulation Sex = violence Beauty = man’s salvation Fat = checking out Health and wellness = movement Doctors = hero Nurse = mother Hospital = processing plant Youth = mask Home – “re-” Betty Crocker = the soul of the kitchen Dinner = essential circle Work = who you are Money = proof Quality = it works Perfection = death Food = fuel Alcohol = gun Shopping = reconnecting with life Luxury = military stripes American presidency = Moses America = dream Keri Kaneshiro 16 Mei 2007 COM 499
  • 4. French culture code Shopping = learning your culture America = space travelers German culture code America = John Wayne English culture code America = unashamedly abundant France = idea Germany = order England = class Canadian culture code Canada = to keep Keri Kaneshiro 16 Mei 2007 COM 499