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how can public libraries compete?  Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting
compete with what? kenchad consulting
let’s try to see the wood before we look at the trees kenchad consulting
Something big is going on.. and  (as in so many times in the past)   technology is a major driving force for change….. kenchad consulting
‘ For more than 150 years, modern complex democracies have depended in large measure on an industrial information economy…….In the past decade and a half we have begun to see a radical change in the organisation of information production.  Enabled by technological change ,  we are beginning to see a series of economic, social and cultural adaptations that make possible a  radical transformation  of how we make the information environment….’   Yochai Benkler a Professor of Law at Yale Law School   kenchad consulting
‘ ..organize the world's information and make it universally accessible and useful..’ Google’s mission statement   the library  function  is big business kenchad consulting
[object Object],[object Object],kenchad consulting
removing barriers ‘ .. technology is unleashing a capacity for speaking that before was suppressed by  economic constraint . Now people can speak in lots of ways they never before could have, because the economic opportunity was denied to them’ Mother Jones Magazine (website) Interview with  Lawrence Lessig:  Stanford Law School Professor, Creative Commons Chair  June 29, 2007    http://www.motherjones.com/interview/2007/07/lawrence_lessig.html kenchad consulting
disruption ,[object Object],[object Object],[object Object],kenchad consulting
as well as new services there are new business models kenchad consulting
‘ Open access is a practical, efficient and sustainable model to unlock the potential of the web for disseminating the results of publicly funded research’   kenchad consulting
‘ Convinced that changes in the industry and the spread of digital piracy have made it ever more difficult to make money from selling records, the Crimea plan to  turn the economics on their head  by giving away downloads of their self-financed second album, Secret of the Witching Hour’.   Owen Gibson, media correspondent Monday April 30, 2007 kenchad consulting Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty
you decide what to pay….
technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library buildings or (in the main) librarians kenchad consulting
so what’s the competition? kenchad consulting
here are some competitors.. ,[object Object],[object Object],[object Object],[object Object],kenchad consulting
This too..
So commercial = chargeable and public  sector = free? Really? kenchad consulting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],kenchad consulting a free public library service?
libraries are inefficient and expensive in providing resources kenchad consulting
libraries are inefficient and expensive in providing resources kenchad consulting
[object Object],[object Object],libraries are inefficient and expensive in providing resources kenchad consulting
libraries are inefficient and expensive in providing resources
 
In 2005 Library staff at the University of Wales in Bangor were threatened with job cuts, the university consultation paper making the case for the cuts stated:  ‘Librarians do not deliver “value for money” when compared to the internet.’
libraries aren’t being singled out…… kenchad consulting
‘ in the past month I’ve bought 15-20 books. They’ve cost what would you say? £150? £180? Actually, it’s somewhere in in the region of £12’ kenchad consulting
‘ Until recent years most charity shops were "low-key" shops, let often at a peppercorn rent in order to keep the premises occupied : this is no longer true. Many charity shops are now professionally refitted and wish to be sited on the main street in town centres :  charity shops are seen as a "risk-free"  tenant by landlords, much the same as estate agents or building societies, and are now often paying premium rents’.  "Oxfam specialist bookshops will be a shock to people expecting the clichéd image of dark, dusty second-hand bookshops selling scruffy paperbacks," said [Murray] Winters. "The shops are bright, light and well-designed, and offer  a vast array of books,  including many specialist, rare, antique and unusual titles. Many books on offer are no longer available from mainstream book retailers.  Customers appreciate that diversity of choice."  http://www.inprint.co.uk/thebookguide/shops/oxfam.shtml competition on the high street kenchad consulting
high street bookshops could soon be killed off ? kenchad consulting
‘ I, along with almost everybody I know, stopped buying in bookshops years ago. Why bother? Online, Amazon and AbeBooks have everything I need; in fact, they have everything anybody could ever need, and AbeBooks, especially, is absurdly cheap’. kenchad consulting
let’s compare……. public libraries vs. commercial ‘library’ services kenchad consulting
search: the library (OPAC) experience
information provided and options for action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],kenchad consulting this is fine……..as far as it goes..
search: the Google Book Search experience
Does your OPAC do this?
kenchad consulting
kenchad consulting
kenchad consulting
kenchad consulting
kenchad consulting
 
kenchad consulting
The ‘default’ Google link to library holding is via OCLC WorldCat
kenchad consulting why isn’t your library on this list?
The OCLC WorldCat ‘platform’ links through to the local OPAC Other ways of linking (e.g. through Talis) are available but OCLC remains the Google  default
let’s try another search…… kenchad consulting
 
The book is not in the  library catalogue and no alternatives are offered. There is a ‘place request’ option but this presents a another set of ‘barrier’ Why is it made so hard?
What does this mean? Where do I go from here? Here’s an example from another library catalogue
compared to this…
The same search on Amazon
One click to  fulfilment….
Also … genuinely   helpful suggestions
Other helpful information too…..
 
 
a random selection of requests in May ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],all  are available on Amazon
these were found on the Leicestershire catalogue ,[object Object],[object Object],[object Object]
25 items found on Amazon, lowest price 3.94 + 2.75 p&p Kamen, Henry ‘Spain’s Road to Empire’ 1 item found on Leicestershire Library Catalogue, 2 copies/1 available at  OADBY SO  So from Loughborough that’s a 30 mile round trip at  £0.53.6 per mile….and what does that ‘SO’ mean anyway? fulfilment alternatives
engaging people with books..a key public library mission.. what does the competition look like?
 
 
 
 
 
 
how is the library domain responding?   kenchad consulting
a national aggregation: search across the whole of Wales – ‘Cat Cymru’  why not the whole of  the UK?
A response from Huddersfield  (the university. Dave Pattern) ,[object Object]
borrowing suggestions Huddersfield Uni had details of over 2,000,000 checkouts spanning 10 years stored in the library management system and gathering virtual dust
ratings and comments Huddersfield: Dave Pattern again..
‘ chat’ with an expert…California State University
 
AquaBrowser from Media Labs showing a  ‘tag cloud’
Boston College (US) using (ExLibris) Primo
adding user content to WorldCat
but..barriers? you have to log in, register and adhere to these content guidelines
are you interested???
thinking about business models…  kenchad consulting
(some) elements of the  business model  kenchad consulting ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],commercial services can be free too….  kenchad consulting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],kenchad consulting
what’s distinctive about libraries? ,[object Object],[object Object],User universe User population Information universe Information population Library as intermediary User intelligence Information intelligence User interface Source interface
(potential) library assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few concluding remarks  kenchad consulting
[object Object],[object Object],[object Object],[object Object],[object Object],kenchad consulting
[object Object],[object Object],kenchad consulting
‘ It is the feasibility of producing information, knowledge and culture through social, rather than market and proprietary relations - through cooperative peer production- that creates the opportunities for greater autonomous action, a more critical culture, a more discursively engaged and better informed republic, and perhaps a more equitable global community’   Yochai Benkler a Professor of Law at Yale Law School   kenchad consulting
Thank You… kenchad consulting
www.kenchadconsulting.com
how can public libraries compete?  Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting

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How Can Public Libraries Compete Leicestershire June 2008

  • 1. how can public libraries compete? Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting
  • 2. compete with what? kenchad consulting
  • 3. let’s try to see the wood before we look at the trees kenchad consulting
  • 4. Something big is going on.. and (as in so many times in the past) technology is a major driving force for change….. kenchad consulting
  • 5. ‘ For more than 150 years, modern complex democracies have depended in large measure on an industrial information economy…….In the past decade and a half we have begun to see a radical change in the organisation of information production. Enabled by technological change , we are beginning to see a series of economic, social and cultural adaptations that make possible a radical transformation of how we make the information environment….’ Yochai Benkler a Professor of Law at Yale Law School kenchad consulting
  • 6. ‘ ..organize the world's information and make it universally accessible and useful..’ Google’s mission statement the library function is big business kenchad consulting
  • 7.
  • 8. removing barriers ‘ .. technology is unleashing a capacity for speaking that before was suppressed by economic constraint . Now people can speak in lots of ways they never before could have, because the economic opportunity was denied to them’ Mother Jones Magazine (website) Interview with Lawrence Lessig: Stanford Law School Professor, Creative Commons Chair June 29, 2007   http://www.motherjones.com/interview/2007/07/lawrence_lessig.html kenchad consulting
  • 9.
  • 10. as well as new services there are new business models kenchad consulting
  • 11. ‘ Open access is a practical, efficient and sustainable model to unlock the potential of the web for disseminating the results of publicly funded research’ kenchad consulting
  • 12. ‘ Convinced that changes in the industry and the spread of digital piracy have made it ever more difficult to make money from selling records, the Crimea plan to turn the economics on their head by giving away downloads of their self-financed second album, Secret of the Witching Hour’. Owen Gibson, media correspondent Monday April 30, 2007 kenchad consulting Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty
  • 13. you decide what to pay….
  • 14. technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library buildings or (in the main) librarians kenchad consulting
  • 15. so what’s the competition? kenchad consulting
  • 16.
  • 18. So commercial = chargeable and public sector = free? Really? kenchad consulting
  • 19.
  • 20. libraries are inefficient and expensive in providing resources kenchad consulting
  • 21. libraries are inefficient and expensive in providing resources kenchad consulting
  • 22.
  • 23. libraries are inefficient and expensive in providing resources
  • 24.  
  • 25. In 2005 Library staff at the University of Wales in Bangor were threatened with job cuts, the university consultation paper making the case for the cuts stated: ‘Librarians do not deliver “value for money” when compared to the internet.’
  • 26. libraries aren’t being singled out…… kenchad consulting
  • 27. ‘ in the past month I’ve bought 15-20 books. They’ve cost what would you say? £150? £180? Actually, it’s somewhere in in the region of £12’ kenchad consulting
  • 28. ‘ Until recent years most charity shops were "low-key" shops, let often at a peppercorn rent in order to keep the premises occupied : this is no longer true. Many charity shops are now professionally refitted and wish to be sited on the main street in town centres : charity shops are seen as a "risk-free" tenant by landlords, much the same as estate agents or building societies, and are now often paying premium rents’. "Oxfam specialist bookshops will be a shock to people expecting the clichéd image of dark, dusty second-hand bookshops selling scruffy paperbacks," said [Murray] Winters. "The shops are bright, light and well-designed, and offer a vast array of books, including many specialist, rare, antique and unusual titles. Many books on offer are no longer available from mainstream book retailers. Customers appreciate that diversity of choice." http://www.inprint.co.uk/thebookguide/shops/oxfam.shtml competition on the high street kenchad consulting
  • 29. high street bookshops could soon be killed off ? kenchad consulting
  • 30. ‘ I, along with almost everybody I know, stopped buying in bookshops years ago. Why bother? Online, Amazon and AbeBooks have everything I need; in fact, they have everything anybody could ever need, and AbeBooks, especially, is absurdly cheap’. kenchad consulting
  • 31. let’s compare……. public libraries vs. commercial ‘library’ services kenchad consulting
  • 32. search: the library (OPAC) experience
  • 33.
  • 34. search: the Google Book Search experience
  • 35. Does your OPAC do this?
  • 41.  
  • 43. The ‘default’ Google link to library holding is via OCLC WorldCat
  • 44. kenchad consulting why isn’t your library on this list?
  • 45. The OCLC WorldCat ‘platform’ links through to the local OPAC Other ways of linking (e.g. through Talis) are available but OCLC remains the Google default
  • 46. let’s try another search…… kenchad consulting
  • 47.  
  • 48. The book is not in the library catalogue and no alternatives are offered. There is a ‘place request’ option but this presents a another set of ‘barrier’ Why is it made so hard?
  • 49. What does this mean? Where do I go from here? Here’s an example from another library catalogue
  • 51. The same search on Amazon
  • 52. One click to fulfilment….
  • 53. Also … genuinely helpful suggestions
  • 55.  
  • 56.  
  • 57.
  • 58.
  • 59. 25 items found on Amazon, lowest price 3.94 + 2.75 p&p Kamen, Henry ‘Spain’s Road to Empire’ 1 item found on Leicestershire Library Catalogue, 2 copies/1 available at OADBY SO So from Loughborough that’s a 30 mile round trip at £0.53.6 per mile….and what does that ‘SO’ mean anyway? fulfilment alternatives
  • 60. engaging people with books..a key public library mission.. what does the competition look like?
  • 61.  
  • 62.  
  • 63.  
  • 64.  
  • 65.  
  • 66.  
  • 67. how is the library domain responding? kenchad consulting
  • 68. a national aggregation: search across the whole of Wales – ‘Cat Cymru’ why not the whole of the UK?
  • 69.
  • 70. borrowing suggestions Huddersfield Uni had details of over 2,000,000 checkouts spanning 10 years stored in the library management system and gathering virtual dust
  • 71. ratings and comments Huddersfield: Dave Pattern again..
  • 72. ‘ chat’ with an expert…California State University
  • 73.  
  • 74. AquaBrowser from Media Labs showing a ‘tag cloud’
  • 75. Boston College (US) using (ExLibris) Primo
  • 76. adding user content to WorldCat
  • 77. but..barriers? you have to log in, register and adhere to these content guidelines
  • 79. thinking about business models… kenchad consulting
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85. A few concluding remarks kenchad consulting
  • 86.
  • 87.
  • 88. ‘ It is the feasibility of producing information, knowledge and culture through social, rather than market and proprietary relations - through cooperative peer production- that creates the opportunities for greater autonomous action, a more critical culture, a more discursively engaged and better informed republic, and perhaps a more equitable global community’ Yochai Benkler a Professor of Law at Yale Law School kenchad consulting
  • 89. Thank You… kenchad consulting
  • 91. how can public libraries compete? Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting