Kelsey Luksovsky Project 1

1. Starbucks Persona
Presentation
By: Kelsey Luksovsky

2. Silly-About-Starbucks-
Stacie
Background
• Marketing intern for a local startup company
• Full time student at the University of Florida
• Engaged
• Enjoys exercising and road trips
Demographics
• Female
• Age 18-25
• HH Income: $15,000
• Urban
Identifiers
• Bubbly personality
• Very excited about new opportunities
• Overachiever and hard worker

3. Silly-About-Starbucks-
Stacie
Goals
To graduate with honors
• To be offered a fulltime position with her
internship
Challenges
• Easily overwhelmed by stressful workloads and
situations
• Being easily distracted when trying to get work
done
How We Help
• Starbucks beverages range from caffeinated to help
aid energy for long projects, to calming teas to
help relax one’s nerves.
• Our facilities offer a calm and welcoming
environment to get work done, and hold small
meetings.

4. Silly-About-Starbucks-
Stacie
• Real Quotes
• “I find that with my hectic schedule, I
am looking for a quick pick-me-up to
keep me motivated.”
• “I don’t keep focused in traditional
study centers such as a library, I need
something that has some noise
without being overwhelming.”
• “I love taking on new projects, but get
really overwhelmed when trying to
complete them.”

5. Silly-About-Starbucks-
Stacie
• Common Objections
• “I’m worried that Starbucks is too
mainstream and is more concerned
about making money than creating
quality coffee.
• “I don’t want to be stuck buying
coffees all day to continue to do my
work in a Starbucks facility.”
• “I’m concerned that drinking too
much caffeine while getting my
projects done will make me sick or
jittery.”

6. Silly-About-Starbucks-
Stacie
• Marketing Messaging:
• Starbucks strives to keep the quality in its
coffee by learning customer’s names
before orders, and by handcrafting the
perfect blends of coffees and other
drinks.
• Starbucks prides itself on having facilities
that are eco and people friendly. There is
free Wi-Fi available to all customers, and
a welcoming atmosphere for customers
to enjoy all day long.
• While Starbucks is known for their coffee,
we also offer a wide variety of teas,
lemonades, refreshers, hot chocolate and
many beverages that do not contain as
much caffeine or sugar as other drinks.

7. Silly-About-Starbucks-
Stacie
• Elevator Pitch
• Starbucks is a company that strives to
provide customers around the globe
with a quick means to get quality
coffee in an environmentally friendly
establishment while providing a
similar welcoming feeling at all of its
locations.

8. Silly-About-Starbucks-
Stacie
• Social Messaging
• Twitter

9. Silly-About-Starbucks-
Stacie
Social Messaging
Twitter

10. Silly-About-Starbucks-
Stacie
• Social Messaging
• Instagram
Starbucks
tastes like
love in a cup
<3