FEMME Workshop 4/24/12 LinkedIn

1. You’re Doing It Right!
LinkedIn for Business
www.feather-stone.com

2. What you already know…
• Kelly V. Pavlovic
• Owner, Feather & Stone Consulting since 1994
• Bachelor of Science, Case Western Reserve Univ.
• Speaker, consultant, writer, voracious reader

3. Now some fun facts…
• Have an unholy attraction to cheese of all sorts
• Learned to knit summer of 1984 in Sweden, still at it
• Covet Anthony Bourdain’s job on No Reservations
• Proud Crazy Cat Lady Parent of Greystoke and Angus

4. Today, you will learn how to:
• COMPLETE your PROFILE
• WRITE for SUCCESS with KEYWORDS
• BUILD your NETWORK
• Get RECOMMENDED
• SETTINGS that align with YOUR GOALS
• Join GROUPS
• Use your INBOX
• Read NEWS and stay INFORMED
• ANSWERS and building CREDIBILITY
• Install APPS and use them EFFECTIVELY
• BEST PRACTICES & ETIQUETTE

5. Say whaaaaa….?!
• 43 Elvis Tribute Artists • 104 Chimney Sweeps
with LinkedIn profiles with LinkedIn profiles

6. What is LinkedIn Anyway?
• Launched in 2003
• Online resume and portfolio
• Virtual professional networking 24/7
• 147 million user as of January 2012
• 45% growth since last year at this time
• North America/Europe: 66% of users
• Females: 42% of users
• Intended to be gated access
• Find leads, build network & increase credibility

7. Home Screen

8. Profile – Headline & Status

9. Profile – Summary & Activity

10. Profile – Organizations/Education

11. Profile
• Make sure it is 100% complete
• Write a creative headline – within reason
• Summary
– What you have done
– What you are doing
– What you are interested in
• Add Sections to provide more details of your
professional life, interests & accomplishments
• Make it your own

12. Recommendations

13. Recommendations - Giving

14. Recommendations - Giving

15. Recommendations - Requesting

16. Recommendations
• Give before you ask
• Reciprocal recommendations are obvious to
employers, so be wary of “tit for tat”
• Builds your own credibility and that of others
• Don’t be shy about asking for what you want
– Which position
– Which skills & expertise
– Certain keywords you wish to be included

17. Connections

18. Connections & Tags

19. Connections & Tags
• ALWAYS personalize the request note you send
• List of your Connections
– Alphabetically & by Tags
• Use Tags to group your connections
– Industry, Memberships, Organizations
• Orange numbers indicate most recently active
• My opinion: NOT about the numbers but the quality of the
connections you have
– Others only see stats up to 500+
– Are you able to speak intelligently about each of your
Connections? Do you remember how you know them?
• LION: “LinkedIn Open Network”
– People who will allow connections from ANYone

20. Network Statistics

21. Groups

22. Groups
• Limit of 50 (free accounts)
• Respect the rules
• Obey moderators
• Share common interests/expertise
• Meet new people in your industry
• Browse your Connections’ Groups for idea
• Start Your Own!

23. Jobs

24. Inbox & Messages

25. Inbox & Messages
• Get in the habit of checking as often as you do your
email account(s)
• Can group message up to 10 people at once
• Invitations stored here
• Similar to Facebook Inbox
• Can be linked to your email

26. Companies

27. Companies
• Search companies to follow
– Useful for job seekers
– In-Network information
• Create a page for your own company
• Should you have one?
– People can follow company-specific activity
– Hires, promotions and recent changes
– Products & Services
– YouTube videos, Promotions, Key Features

28. News – LinkedIn Today

29. News - Signal

30. News
• LinkedIn Today
– Latest articles
• Saved Articles
– Organize saved articles
• Signal
– Since 2010
– Way to search and organize incoming data from
your network
– Left column gives options to filter

31. More menu

32. Answers

33. Answers – Advanced Search

34. Answers – Ask a Question

35. Answers – Top Experts

36. Answers
• Began in 2007
• Ask and answer questions in many topics
• Build credibility
• Expertise is awarded
– One point for every “Best” answer
– More expertise, more featured on Answers Home
• Discover new contacts
• Add value to the community

37. Learning Center

38. Applications

39. Applications
• Explore possibilities
• Choose what best fits your needs
• Should you link Facebook, Twitter and Wordpress?
– My opinion: NO
– Better left to manual updates
• Events: publicize work-related happenings
• Polls: crowdsourcing
• Slideshare: build credibility
• Reading List: fun sharing
• TripIt!: find network members when you travel

40. Settings
• Profile
• Email Preferences
• Groups, Companies & Applications
• Account

41. Settings>>Profile

42. Settings - Profile
• Settings>>Profile>>Edit Your Public Profile

43. LinkedIn Etiquette
• Think of this as a professional networking event
– 24/7, 365 days a year
– Conduct yourself accordingly
• Select your profile picture with care
– Make it as professional as possible
• Language
– Use your best, pretend your mother is watching you!
• Always customize a Connection request
– Shows respect for the other person
– Conveys the importance with which you view professional
relationships & introductions
• Not the venue for personal status updates
– Keep those on your personal Facebook timeline

44. LinkedIn Best Practices
• COMPLETE your profile and keep it UPDATED
• CHECK OFTEN for invitations and messages
• READ REGULARLY – your streams keep you in the loop
• SEARCH OFTEN for new Connections… and past ones!
• PARTICIPATE in group discussions and Q&A
• DON’T BE SHY about asking for clarification when you get
an invitation from someone you don’t recognize
• DECIDE if you will take on the LION mindset or be more
selective about your Connections
• USE APPLICATIONS to enhance your use of LinkedIn

45. Your Assignment….
Should you choose to accept it.
• CREATE a Twitter account
• CREATE a HootSuite account
• DECIDE if you will self-host a blog
or use a free online app instead
• CONSIDER
– How frequently will you commit to writing?
– Who is your audience?
– What is your expertise?
– Why do you want to, or think you should, blog?

46. Where to find me…
• www.feather-stone.com
• kelly@feather-stone.com
• facebook.com/featherandstone
• linkedin.com/in/kellyherronpavlovic
• twitter.com/featherandstone
@featherandstone
@pavpower
• pinterest.com/kellypavlovic
• slideshare.net/kellypavlovic