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Handmade:
                    The Future of Community-Based Markets

                    Kellan Elliott-McCrea, Etsy CTO




Friday, September 28, 12
Friday, September 28, 12
a handmade marketplace


Friday, September 28, 12
f




                           A place for Makers to buy and sell
Friday, September 28, 12
Etsy Weather Report
                           ~6 years old
                           August: sold 2.2 million items
                           August: $46 million in GMS




Friday, September 28, 12
Why Handmade?
Friday, September 28, 12
“If you can’t open it, you don’t own it”
                                      Why Handmade?
Friday, September 28, 12
What is handmade?
Friday, September 28, 12
Towards a scalable definition of handmade
Friday, September 28, 12
Towards a scalable definition of handmade
Friday, September 28, 12
Towards a scalable definition of handmade
Friday, September 28, 12
Everything is optimized for something




Friday, September 28, 12
Everything is optimized for something


                           1. Uniformity
                           2. Automation
                           3. Low purchase price




Friday, September 28, 12
Handmade is about creative inefficiency
Friday, September 28, 12
Conversations!




Friday, September 28, 12
Conversations!


          Markets are conversations, ...




Friday, September 28, 12
Conversations!


          Markets are conversations, ...
                           (some markets are more conversational then others)




Friday, September 28, 12
Teams!




Friday, September 28, 12
Community markets - made of people


                           1. Bi-directional information flow
                           2. Diverse marketplace, increased capacity
                           3. Grassroots economics




Friday, September 28, 12
Unblemished
Friday, September 28, 12
Unblemished
Friday, September 28, 12
Fingerprints
Friday, September 28, 12
History Tags
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Bi-directional information flow
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Glancing, and checking into objects. Maybe
Friday, September 28, 12
Grassroots economics
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Potentially Hazardous Foods
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Refractometer
Friday, September 28, 12
Local capacity
Friday, September 28, 12
Local imagination
Friday, September 28, 12
a
                           Community based markets for handmade


                           Conversational, creatively inefficient, bi-
                                directional, identifiable makers,
                            fingerprints, local or with some other
                           communication technique for high and
                               low bandwidth communication,
                                 overlapping, capacity building
Friday, September 28, 12

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Future of handmade