This document provides tips and best practices for using social media. It discusses using the right hashtags and keywords to maximize exposure of social media posts. It also recommends checking posts for tone, length, spelling and more before sharing. Additionally, it highlights top performing platforms in the Arab world like Facebook, Twitter, and Instagram and provides statistics on user bases. Tools for creating videos, graphics and scheduling posts are also mentioned. The overall document aims to help users optimize their social media strategy and content.

1. Social Media Tips
Hashtag: #ZINCSM | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

2. Khaled ElAhmad
#ZINCSM
@Shusmo | Khaled@digiarabs.com | 0797388044
www.slideshare.net/kelahmad

3. Before You Post
Is the message educational or entertaining?
Is the voice correct?
Is it too long?
Is the URL correct?
Should I target a specific audience with this message?
Did I use the right keywords and hashtags to maximize exposure?
How many times have I already posted something today?
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this reactive communication or is it well thought-out?
Did I make the most of visual content—images, video, slides?
Did I make the most of my update text—headline formulas, polls, quizzes?
Source: http://www.business2community.com/brandviews/buffer/complete-social-media-checklist-writing-winning-posts-01198921#qJPeZOfgVH26ZDh8.99

12. Facebook Users in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
81.3 Million
May 2014
Source: www.ArabSocialMediaReport.com

13. Facebook Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

14. Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

15. Twitter Monthly Active Users (MAU) in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: ConnectAds Feb 2015
KSA 8.8Mil
UAE 1.5Mil
Egypt 1.5Mil
Kuwait 1M
Qatar 350K
Lebanon 260K
Jordan 250K
Bahrain 220K
Oman 200K

16. New Apps

17. Facebook

18. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

19. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

20. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

21. Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

22. Share Quote photos
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

23. Post More Often
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

24. Content

31. Help Your Audience Make a Purchase Decision

34. The Plan

35. Social Media Goals

36. Key Performance Indicators

37. Monitoring
Who are talking about your
Brand?
What can you learn from
your Peers?
Stay Updated

38. Management Tools

39. Influencers Tools

40. How to find Influencers

41. How can Influencers help

42. How to reward Influencers

43. Tools

44. People not seeing your content?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
• Schedule your content
• Decide what type of content you want to share
• Discover new content
• Queue content
• Reschedule posts

45. Not sure which post will rank?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
which helps you determine the success of your topics before you
put pen to paper. It will tell you what words in your title are
important and suggest additional terms.

46. Are you Twitter followers not growing quickly enough?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
Best tool around to manage, clean, unfollow and follow the right
people.

47. Video is becoming more and more important, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
You can easily create videos with Directr, which also includes tons
of storyboards to help you organize your video.

48. High quality graphics are needed in your content mix, and difficult to produce.
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.

49. You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools
• Allows you to set criteria for each interest
• Allows for added preferred and trusted sources you want to add

50. Twitter

53. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

54. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

55. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

56. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

57. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

58. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

59. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

60. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

61. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

62. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

63. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

64. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

65. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

66. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

67. Hashtag

68. A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

70.  The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

71.  The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

72.  Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

73.  Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

74.  Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

75. So, What type of hashtags you can use on Instagram?

76.  Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

77.  Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

78.  Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

79.  Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

80.  Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

81. & Last

82.  How to Find the Best Time to Post on Facebook
http://bit.ly/BestTime2P
 The Ultimate Guide to Ideal Image Sizes for Social Media
Posts http://bit.ly/SMBestSize
 ‫كيف‬‫االنستغرام؟‬ ‫في‬ ‫أكبر‬ ‫متابعين‬ ‫عدد‬ ‫على‬ ‫نحصل‬
http://bit.ly/1H7ksDM
 The Ultimate List of IFTTT Recipes for Marketers
http://bit.ly/IFFFT

83. Thank You
#ZINCSM
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad