Social media management

Facebook Group | https://www.facebook.com/groups/KhaledElAhmadWorkshops
Presentation | www.slideshare.net/kelahmad
Twitter | @Shusmo

Build your Online Community
‫االلكتروني‬ ‫المجتمع‬

Photo credit: http://bit.ly/w5PtXf
‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬
‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.

‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬
‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.

‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬
‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.

Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

Facebook Users in Arab Countries
Source: Facebook

Facebook Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Facebook Data: Facebook

Twitter Users Penetration in Arab Countries
Source:
Twitter Data: ConnectAds Agency presentation

Instagram Users Penetration in Arab Countries
Source:
Instagram Data: Instagram

‫الرصد‬‫عنك؟‬ ‫يتحدث‬ ‫من‬
‫سبقونا‬ ‫الذين‬ ‫من‬ ‫لنتعلم‬
‫جديد‬ ‫هو‬ ‫ما‬ ‫كل‬ ‫على‬ ‫لنبقى‬

‫األهداف‬
Source: http://www.salesforce.com/eu/

‫قياس‬
‫األداء‬

‫الجمهور‬
‫االنترنت؟‬ ‫على‬ ‫يقضون‬ ‫الوقت‬ ‫من‬ ‫كم‬
‫نصيحة؟‬ ‫عن‬ ‫البحث‬ ‫عند‬ ‫يلجؤن‬ ‫لمن‬
‫االلكتروني؟‬ ‫مجتمعهم‬ ‫حجم‬ ‫ما‬
‫عليها؟‬ ‫وقتهم‬ ‫يقضون‬ ‫االجتماعية‬ ‫المنصات‬ ‫من‬ ‫أي‬
‫االنترن‬ ‫على‬ ‫بها‬ ‫يدخلون‬ ‫التي‬ ‫األجهزة‬ ‫أنواع‬ ‫ما‬
‫الصوتي؟‬ ‫أم‬ ‫المرئي‬ ‫المحتوى‬ ‫يفضلون‬ ‫هل‬
Source: http://spectate.com/2012/03/personas-101-a-quick-guide-to-developing-marketing-personas

‫التي‬ ‫المواقع‬ ‫هي‬ ‫ما‬،‫يزورونها‬‫ولماذا‬‫؟‬
‫عنها؟‬ ‫يبحثون‬ ‫التي‬ ‫التفاعل‬ ‫كمية‬ ‫كم‬
‫لهم؟‬ ‫أهمية‬ ‫األكثر‬ ‫المحتوى‬ ‫أنواع‬ ‫أي‬
‫معك؟‬ ‫للتفاعل‬ ‫لديهم‬ ‫الوقت‬ ‫من‬ ‫كم‬

‫حلها؟‬ ‫يحاولون‬ ‫التي‬ ‫المشاكل‬ ‫هي‬ ‫ما‬
‫آالمهم؟‬ ‫أكبر‬ ‫هي‬ ‫ما‬
‫مع‬ ‫تفاعلهم‬ ‫عند‬ ‫اليه‬ ‫الوصول‬ ‫يحاولون‬ ‫الذي‬ ‫ما‬
‫عملهم؟‬ ‫مجال‬ ‫في‬ ‫خبرتهم‬ ‫مدى‬ ‫ما‬

‫الشراء؟‬ ‫لقرار‬ ‫أوصلتهم‬ ‫التي‬ ‫العوامل‬ ‫هي‬ ‫ما‬
‫الشراء؟‬ ‫قرار‬ ‫أخذ‬ ‫في‬ ‫دورهم‬ ‫ما‬
‫الشراء؟‬ ‫لقرار‬ ‫الوصول‬ ‫سرعة‬ ‫هي‬ ‫ما‬
‫الشراء؟‬ ‫لقرار‬ ‫للوصول‬ ‫يريدون‬ ‫البحث‬ ‫من‬ ‫كم‬
‫الت‬ ‫األمور‬ ‫هي‬ ‫ما‬ ‫القرار‬ ‫أصحاب‬ ‫يكونوا‬ ‫لم‬ ‫إذا‬
‫القرار؟‬ ‫صاحب‬ ‫ليقنعوا‬ ‫يحتاجونها‬

‫المنصة‬
‫الصحيحة‬

‫فريق‬
‫العمل‬
‫المحتوى‬ ‫إنشاء‬
‫االجتماعي‬ ‫التواصل‬ ‫منصات‬ ‫على‬ ‫التحديثات‬ ‫نشر‬
‫وجديد‬ ‫قيم‬ ‫محتوى‬ ‫نشر‬ ‫واعادة‬ ‫البحث‬
‫الجمهور‬ ‫مع‬ ‫التفاعل‬
‫المحادثات‬ ‫رصد‬
‫المحتوى‬ ‫من‬ ‫الناتجة‬ ‫البينات‬ ‫تحليل‬
‫النشطين‬ ‫األشخاص‬ ‫مع‬ ‫التواصل‬

‫استراتيج‬
‫ية‬
‫المحتوى‬

‫واجب‬
‫االجتماعي‬ ‫التواصل‬ ‫منصات‬ ‫على‬ ‫التواجد‬ ‫أهداف‬
1.
2.
3.
‫قياس‬ ‫مؤشرات‬
1.
2.
3.
1.
2.
3.
‫المالئمة‬ ‫االجتماعي‬ ‫التواصل‬ ‫منصات‬
1.
2.
3.
4.
5.
‫المحتوى‬ ‫أنواع‬
1.
2.
.3

Help Your Audience Make a Purchase Decision

• Simply Measured Free Tools
• Cyfe
• Followerwonk
• Unmetric
• Hootsuite Pro

Influencers Tools
KLOUT SCORE SIGNALS
We use more than 400 signals from eight different networks to
update your Klout Score every day*.
The majority of the signals used to calculate the Klout Score are
derived from combinations of attributes, such as the ratio of
reactions you generate compared to the amount of content you
share. For example, generating 100 retweets from 10 tweets will
contribute more to your Score than generating 100 retweets
from 1,000 tweets. We also consider factors such as how selective
the people who interact with your content are. The more a person
likes and retweets in a given day, the less each of those individual
interactions contributes to another person's Score. Additionally,
we value the engagement you drive from unique individuals.
One-hundred retweets from 100 different people contribute more
to your Score than do 100 retweets from a single person.
* More than 12 billion signals measured every day

Social Size
Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/

Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
Social Size

Use a
sequence storytelling
ad approach to
inspire action.

Share Facebook Native Video
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Are you Twitter followers not growing quickly enough?
Best tool around to manage, clean, unfollow and follow the right
people.

High quality graphics are needed in your content mix, and difficult to produce.
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.

You can’t find great content to share
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools
• Allows you to set criteria for each interest
• Allows for added preferred and trusted sources you want to add

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare
Engaging Content

Posts with photos get an average of 2.35 interactions per post,
while text-only posts get only 1.71
Engaging Content

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Engaging Content

Posting after hours (5pm – 1am EST) can get you 11% more
interactions than those published during working hours
Engaging Content

Posts published on Friday can get 25% more likes,
comments and shares
Engaging Content

Posts that ask a question get 23% more engagement
Engaging Content

Enforce Tagline with Visuals
Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Engaging Content

Use infographs to bring attention to your message
Engaging Content

Make your brand Personable
Engaging Content

Fun photos with text overlays can get big reaction
Engaging Content

Customers are always right. Show it.
Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/
Engaging Content

Show your product in a creative way
Engaging Content

Win them over
Engaging Content

Show them how to use your products
Engaging Content

Use Facebook native video marketing
Engaging Content

Instagram is highly effective for
achieving branding goals such as:
• Driving awareness for your brand or products
• Shifting or reinforcing brand perceptions
• Creating associations with celebrities and partners
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

Creating content on Instagram
Content is essential to the Instagram experience.
The sharing of high quality photos is what makes
the Instagram community so dynamic and engaged.
Your brand's content should add to the experience
of being on Instagram for your followers.

Guidelines for creating content on Instagram:
1. Identity & voice:
Develop a framework for bringing your brand’s
identity to life on Instagram, based on your
business objectives.
Identify words that reflect your brand’s voice
and tone.

2. Content themes:
Establish regular content themes, or pillars, that
are authentic to your brand and fit the Instagram
platform.
Ensure that your posts adhere to these pillars.

3. Image subjects:
Post photos and videos of unexpected and
Behind the-scenes moments that feel authentic
and immediate.
Candid, insider access is what people
love about Instagram.

4. Image enhancement:
Adjust your images with filters and other
tools available through the Instagram app.

5. Text:
Keep captions short and fresh. Incorporate
hashtags where relevant, but not so many that
they detract from the simplicity of the post.
Ask questions in the captions of your images
to engage with followers.

6. Location & people:
Include the location of your photo or video
when it helps tell the story of the image.
Use the Add People feature to tag people
to help you reach a broader audience

7. Timing:
1-3 posts per day. Experiment with posting
at different times of day by monitoring
engagement.

Creating video content on Instagram:
1. Include video as part of your content strategy
consistent with your identity, voice, and content pillars.
2. Utilize filters and hashtags to enhance the quality of the content.
3. Consider which unique moments in the life of your brand are best
shared through a moving image. Here are a few examples:
• Share an inside look at how a product gets made, or how
new products are developed
• Preview a new product or service and show how it works
• Offer short product tutorials
• Show how your brand fits in to people’s everyday lives
• Capture moments from brand events or experiences

#Instagram [Follow, like, like, like]:
increase the follow back with 25%
Follow people of the same interest or targeted audience
and like 3 of their recent instagrammed photos
and 1 out of 4 will follow you back.
Source: www.Buffer.com/

Ask users to “tag a friend” they want to travel with

Filtered photos are 21% more likely to be viewed
and 45% more likely to be commented on than unfiltered ones

Use Emojis
It causes you to think
It grabs your attention
It makes you smile

Cross Promotion
Share your instagrammed photos
On other platforms

Share the love
Respond to comments,
like photos, follow some new friends,
and comment on awesome posts

Sharing Links
You can post link in your bio and state
“link in bio”
Or you use custom Bitly link that is
easy to remember

IconoSquare
Free Instagram Tool

What is a good benchmark for engagement?
Followers X 0.037
500 followers 19 likes and comments.
1,000 followers 37 likes and comments
5,000 followers 185 likes and comments.

Source: http://www.dailymail.co.uk/travel/article-2589750/Eiffel-Tower-tops-list-20-Instagrammed-tourist-attractions-WORLD.html

Travel Influencers:
http://www.businessinsider.com/top-instagram-photographers-in-advertising-2013-3
Travel Agencies:
http://skift.com/travel-services/travel-agents/
Travel Blogs:
http://uk.labs.teads.tv/top-blogs/travel_and_tourism
Top Instagram Accounts: Travel & Adventure:
http://mediakix.com/2015/08/travel-top-instagram-accounts-to-follow/
Use Instagram Hyperlapse:
http://socialmediarology.com/2014/08/27/instagram-hyperlapse-tourism-videos/

A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

 The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

 The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

 Keep Hashtags on Twitter up to 2

 Keep Hashtags on Facebook up to 2

 Keep Hashtags on Instagram up to 11

So, What type of hashtags you can use on Instagram?

 Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

 Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

 Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

 Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

 Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

WHY
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM

Because it is the world’s
largest professional network.

It has 277 million members
(and growing).Photo credit: press.linkedIn.com

Your LinkedIn profile ranks
high on Google.

Recruiters use it.Credit: Jobvite.com

TIP #1:
Complete your profile.

Go for it.

TIP #2:
Use keywords in your profile.

Add keywords to
your professional
headline.

Use keywords
in your
summary.

Mention what
tools and
software you
have
experience
with.

Mention clients
you have
worked with.

Keywords increase
your chances of
getting found.

TIP #3:
Show off key projects.

Go to your
“experience”
section and
add links to
each role.

LinkedIn will
show your
projects under
each role.

TIP #4:
Connect only with people you know or
you’ve met.

Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.

TIP #5:
Customize your message when
inviting people.

Customize this
section.

ALWAYS.

TIP #6:
Post consistently.

Share links to
industry news and
your own work,
photos, etc..

Posting regularly
keeps you on
people’s radar.

TIP #7:
Mention people.

But only do it
when it’s
appropriate.

TIP #8:
Check who’s checking your profile.

You’ll find this at the
right-hand side of your
LinkedIn feed.

Check this
section to
discover new
people to
connect with.

TIP #9:
Recommend (awesome) people.

Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.

Also, don’t be shy
about asking for
recommendations.

TIP #10:
Invite people to meet you offline.

Thank You
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad

Social media management

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