Social Media Content Strategy

1. Presentation | www.slideshare.net/kelahmad Twitter | @Shusmo

2. At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.

3. Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.

4. Social Media gave end users the tools, the knowledge and the platforms to generate their own content.

6. The Stats

7. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

12. Facebook Users in Arab Countries Source: Facebook

13. Facebook Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Facebook Data: Facebook

14. Twitter Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Twitter Data: ConnectAds Agency presentation

15. Instagram Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Instagram Data: Instagram

16. Monitoring Who are talking about your Brand? What can you learn from your Peers? Stay Updated

17. Content

21. Content Marketing

22. Content Marketing Source: http://www.slideshare.net/toprank/influencer-and-content-marketing-cmworld-lee-odden

23. Co-Creating Content

24. Goals

28. Content Calendar

29. KPIs

31. Help Your Audience Make a Purchase Decision

34. The Plan

35. Social Media Goals

36. Key Performance Indicators

38. • Simply Measured Free Tools • Cyfe • Followerwonk • Unmetric • Hootsuite Pro

39. Management Tools

40. Influencers Tools

41. Influencers Tools KLOUT SCORE SIGNALS We use more than 400 signals from eight different networks to update your Klout Score every day*. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person. * More than 12 billion signals measured every day

42. Influencers Tools

43. How to find Influencers

44. How can Influencers help

45. How to reward Influencers

49. Content Bank

50. Content Bank

51. Content Bank

52. Content Bank

53. Content Bank

54. Content Bank

55. Content Bank

56. Content Bank

57. Social Size Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/

58. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size

63. Facebook

66. MariSmith.com

67. MariSmith.com

68. MariSmith.com

69. MariSmith.com

70. MariSmith.com

71. MariSmith.com

72. MariSmith.com

73. MariSmith.com

76. MariSmith.com

77. Use a sequence storytelling ad approach to inspire action.

81. MariSmith.com

89. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

93. Tools

96. Are you Twitter followers not growing quickly enough? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ Best tool around to manage, clean, unfollow and follow the right people.

97. High quality graphics are needed in your content mix, and difficult to produce. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.

98. You can’t find great content to share Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ ContentGems will dig through the dirt and find great content for you to share. It also – • Expands your interest groups as defined by keywords and other search tools • Allows you to set criteria for each interest • Allows for added preferred and trusted sources you want to add

99. Twitter

102. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

107. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

116. Engaging Content

117. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content

125. Posts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71 Engaging Content

126. Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Engaging Content

127. Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours Engaging Content

128. Posts published on Friday can get 25% more likes, comments and shares Engaging Content

129. Posts that ask a question get 23% more engagement Engaging Content

133. Enforce Tagline with Visuals Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content

134. Use infographs to bring attention to your message Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content

135. Make your brand Personable Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content

136. Fun photos with text overlays can get big reaction Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content

137. Customers are always right. Show it. Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content

138. Show your product in a creative way Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content

139. Win them over Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content

140. Show them how to use your products Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content

141. Use Facebook native video marketing Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content

144. Hashtag

145. A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it. - Wikipedia

147.  The #Hashtag was introduced by Chris Messina back in August 23rd 2007

148.  The #Hashtag: 1- Viewable by anyone with interest in your hashtag even those outside your network. 2- Expands your reach to anyone interested in that hashtag Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

149.  Keep Hashtags on Twitter up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

150.  Keep Hashtags on Facebook up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

151.  Keep Hashtags on Instagram up to 11 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

152. So, What type of hashtags you can use on Instagram?

153.  Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education

154.  Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman

155.  Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram

156.  Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education

157.  Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

158. Thank You @Shusmo | Khaled@digiarabs.com | +962 79 73 88044 www.slideshare.net/kelahmad

Social Media Content Strategy

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