A bit about the Carl Jung, the collective unconscious, archetypes, archetypes in ads and brands

4. The Mother archetype is symbolized by the
primordial mother or “Earth Mother” of Mythology,
by Eve and Mary and by less personal symbols like
church, nation, forest, ocean.

10. In primitive societies, phallic symbols
symbolize Mana or Spiritual Power.
These symbols would be displaced on
occasions when the spirits are called on
to increase the yield of corn, fish or to
heal someone. Mana- hero-Godlike
The Green Giant looks over his valley
and yield.

14. Sex and life instincts are part of the
Shadow. It is the dark side of the ego,
and the evil that we are capable of.
Symbols of the shadow include the
snake, monsters, demons and
dragons.

21. The Most Interesting Man in the World - Dos Equis

22. Picture: Animus Anima, Why? Wendy Stark, YouTube

23. A part of persona is the role of male or female we play.
In a Male this archetype finds expression as a feminine
inner personality: anima.
In the unconscious of a woman it is expressed as a
masculine inner personality: animus.
The anima may be represented by a young girl,
spontaneous, intuitive or a witch or earth mother.
The animus may be the wise old man, sorcerer, young
boy.