This document provides a comprehensive list of resources for planning in advertising, including: 1) Websites focused on advertising, branding, and marketing trends from agencies, publications, and blogs. 2) Books on advertising, psychology, and business for learning about consumer behavior and improving strategy. 3) A list of influential advertising professionals on Twitter for staying up-to-date on the industry. 4) Recommendations for educational talks on advertising through TED and industry conferences. The resources cover various areas related to planning such as innovation, social media, research, and more.

1. Planning for Planning
BTYB Keely, from whom this is apparently typical but hopefully helpful

2. part one: the interwebz

3. general industry stuff
Adweek
AdFreak
Ad Age
The Advertising Week Social Club
Fast Company
Branding Magazine
Brand Republic
Brand Channel
Campaign Brief UK | US
Creativity Magazine
Creative Review

4. specific executions?
Creative Sandbox
Art Copy + Code
Ads of the World
Adverbox
awards + archives
The Cannes Lions
The Effies
The One Show
D&AD
CA Annuals
CLIO
The ADDYs
The Webbys
OBIE (outdoor)

5. planning blogs + blogs by planners
The Planning Salon
Gareth Kay
What Consumes Me (Bud Caddell)
Influx Insights
Life. Then Strategy (Mark Pollard)
Creativity Unbound (Edward Boches)
How Soon Is Now? (Rick Liebling)
Faris Yakob
Martin Weigel
Junior Strategy
CultureBy (Grant McCracken)
The Clip Report (Steve Rubel)
One Size Fits One
Planning in High Heels
Northern Planner (Andrew Hovell)
YAAYYYYY PLANNING!(BUT REALLY, WE [WILL] HAVE THE BEST JOBS)

6. agency blogs + other industry people
BBH Labs
Big Spaceship
Huge Ideas
Barbarian Group
Undercurrent
We First
Havas Media Labs
John Winsor (V&S)
Wolff Olins
Dare
Landor
Smithery
AdverLab
Ben Kay
Muck & Brass
Logic + Emotion
Denuology
Maschmeyer
Mike Arauz
Mother London

7. what’s next (innovation)
PSFK Inventioni.st
Ideo
MIT Media Lab
Nieman Journalism Lab
hands down my favorite site from any slide

8. social/digital/interactive
Digiday
Mashable
Digital Buzz Blog
We Are Social
Creative Social
Interactive Advertising Bureau
What Would The Internet Do?
Social@Ogilvy
Wired
Gawker
The Next Web
BI: Tech
research + insights
TNS
Stylus
Branderati
MTV Insights
ThisMoment

9. the toolbox
re: agencies
The Creative Ham
Agency Spy
The Agency Post
this literally lists every
agency in every city
Think Insights with Google
Compete
Quantcast
Google Trends
Consumer Barometer
Pew’s Internet & American Life Project
Topsy
Twitter Advanced Search
Open Status Search
Mixrank
Peter Kim’s Wiki (social executions archive)

10. miscellany (tech, culture, trends)
TED Blog
Brain Pickings
FutureLab
Cybergology (The Society Pages)
Coolhunting
Design Notes
Compete Pulse (Consumer Insights)
Matter Inc.
Partnership Activation (sponsorship)
PRNewser
MediaBistro
Tweed (Entertainment @ Ogilvy)
Buzzfeed Copyranter
Media Decoder (NYT)
Trendwatching
99U
Contagious
Creative Bloq
VICE
Twist Image
I’m getting tired of this because I didn’t realize how many websites I track (so I guess it’s normal for
my BOB group to judge), which is to say this is about to get lazy. There’s some great sites here. They
don’t so much fit into the categories above. But they’re awesome despite disorganization.

11. part two: for the bookworm

12. …because I’m a nerd and some of you are too
Truth, Lies, & Advertising – Jon Steel
Ogilvy on Advertising – David Ogilvy
Outliers – Malcolm Gladwell
Blink – Malcolm Gladwell
The Rational Animal – Douglas Kenrick
Lovemarks – Kevin Roberts
Fixing The Game – Roger Martin
The Experience Effect – Jim Joseph
The Wisdom of Crowds – James Surowiecki
Buyology – Martin Lindstrom
The Tipping Point – Malcolm Gladwell
Fascinate – Sally Hogshead
Rules for Revolutionaries – Guy Kawasaki
Drive – Daniel Pink
Purple Cow – Seth Godin
Positioning – Al Ries
Advertising Concept Book – Pete Barry
Space Race – Jim Taylor
Sources of Power – Gary Klein
Perfect Pitch – Jon Steel
True Story – Ty Montague
The Art of the Pitch – Peter Coughter
The New Marketing Manifesto – John Grant
Eating the Big Fish – Adam Morgan
Made to Stick – Chip Heath
Converge – Bob Lord
Why Things Matter To People – Andrew Sayer
Predictably Irrational – Dan Ariely
Sorry for the Lobsters – Neil French
The Art of Choosing – Sheena Iyengar
Situations Matter – Sam Sommers
Sway – Ori Brafman
Herd – Mark Earls
Culturematic – Grant McCracken
Plugged In – Tamara Erickson
Contagious – Jonah Berger
Monkeys with Typewriters – Scarlett Thomas
The Brand Gap – Marty Neumeier
The Signal and The Noise – Nate Silver
David and Goliath – Malcolm Gladwell
The Accidental Creative – Todd Henry
Groundswell – Charlene Li
How to Plan Advertising – Alan Cooper
Hey, Whipple, Squeeze This – Luke Sullivan
Twenty Ads that Shook the World – James Twitchell
The Power of Habit – Charles Duhigg
The Wisdom of Psychopaths – Kevin Dutton
Adland – James Othmer
Pick Me – Nancy Vonk
these aren’t in the order I’d put them in if I was just talking to you; it’s based on my goodreads, FYI.

13. part three: because twitter is a godsend

14. this list has 297 advertising and/or media tweeters on it
at the moment. I know no one ever uses twitter lists, but
I don’t really know why. It’s very handy.
Twitter is a planner’s second-best friend
(behind the google).

15. part four: reading is for losers, I like to watch things.

16. TED TALKS!
Q: Where should I start?
A: Rory Sutherland (funny, british, behavioral economist, advertising guru)
Advertising Week!
New York: Tenth Ann’y (September 2013)
Europe (March 2013)
The Planning Salon
Q: Why should I care?
A1: One of the founders name’s is RoObin. All three have funny accents.
A2: Interview Sessions with Gareth Kay, Bud Caddell, Mark Pollard, ETC.

17. that’s pretty much it.
if anyone ever wants to nerd out over advertising
and talk about the industry... i’m, like, your girl.
yay planning ♥