Keely Galgano

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Strategic Planner/Cultural Listener/Futurist. I am a passionate life-long learner with a strategic mind and a bent toward all things culture. I believe in brands’ ability to not only participate in culture, but also create their own. I strive to gain a deeper understanding of what drives micro and macro trends by understanding people – not consumers. I’m always trying to answer questions. What I love about planning is that the answers to these questions are ever changing, allowing me to maintain the constant curiosity and multidimensional perspective that I’ve grown to love.

advertising marketing target audience vcu brandcenter university of michigan persona strategy consumer behavior title nine positioning creative brief product launch start-up yerba mate vcu engagement brandcenter planning resources account planning internet geek mobile payment cultural immersion subculture technology early adopter social media personification branding keely galgano dae hee kwak consumer brand relationships thesis event planning sport management tim hortons digital strategy skillshare online learning social media strategy

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Keely Galgano

2018 Trends Brief

The Creative Brief: An Introduction

Strategies for Disunity

WTF is a 'product-led' transformation anyway

The Well Economy -- Executive Summary

JWT: Generation BOLD – Executive summary

The Promise of Cuba: Executive Summary

Consumer Trends in 2016: 36 Expert Perspectives - Canvas8

The Deloitte Millennial Survey 2016

How to Obsess the Customer Experience

Hearts, then Charts

Strategy - what the @*%! is it anyway?

Assorted Wisdom, The Do Lectures 2015

21st Century Strategy

The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015

Culture

Copy As Interface | Erika Hall | Web 2.0 Expo

To break the rules, you gotta know the rules

JWT: Generation Z — Executive Summary (May 2015)

10 Trends for MENA 2015 - J. Walter Thompson MEA