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eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction

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Corporate College
Corporate College

Tony Pietrocola from Tenth Floor Internactive in Cleveland Ohio presents "The Elusive Web 2.0 : Fact or Fiction" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007.

BusinessTechnology
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The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola
1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal
Ask yourself… ,[object Object],[object Object],[object Object],[object Object],[object Object],2 active marketing interactive
What exactly is Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 “ If it’s cool, it’s probably Web 2.0.” active marketing interactive
Web 2.0 is about connecting ,[object Object],[object Object],[object Object],[object Object],[object Object],9 active marketing interactive
Web 2.0 benefits businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 active marketing interactive
Benefits of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 active marketing interactive
What they are saying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 active marketing interactive
Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive
Who has taken the leap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 active marketing interactive
RSS works for everyone ,[object Object],[object Object],[object Object],[object Object],8 active marketing interactive
Breaking the trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive
Loyalty and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive
Customer centricity via Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 active marketing interactive
How do you harness Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 active marketing interactive
Web 2.0 drives a superior online experience ,[object Object],[object Object],[object Object],[object Object],[object Object],14 active marketing interactive
MOBILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 active marketing interactive
RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive
To summarize 17 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],active marketing interactive
Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010

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eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction

  • 1. The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola
  • 2. 1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal
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  • 9. Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive
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  • 18. RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive
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  • 20. Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010