Quick little debrief on the top 10 tech trends taken from recent press and floor tours and the implications for brands and marketers for this coming year.

1. #CES2015TOP 10QUICK ROUND-UP OFTHETOPTENTECHTRENDSTO NOTE COMING OUT OF CES 2015

2. CONTENT,
ALWAYS
CREATING
CONTENT
GOPRO MADE SOME BIGANNOUNCEMENTS
AROUND EXPANDINGTHEIR OFFERING; FROM
DRONESTO DOGS,NOWYOU CAN PUTA
CAMERAANYWHEREAND CAPTURE
ANYTHING.
!
HOWWILLAGENCIESAND BRANDS BEGINTO
TELL BETTER STORIESWITHALL OFTHIS
CONTENTTHAT IS SHOT,ALLTHETIME?

3. FUTURE OF
AUTONOMOUS
CARS ISVERY
‘FUTURISTIC’
MERCEDES SHOWED USTHATTHE FUTURE OF
AUTONOMOUS DRIVING ISVERY,FUTURISTIC.
!
WITHAN INTERIORTHATADJUSTS FOR
VARIOUS DRIVING SCENARIOS,THEAUTO
MANUFACTURER REMINDED USTHAT
DIFFERENT INTENTS IN DRIVING MAY
REQUIRE DIFFERENT MODES OF
ENTERTAINMENT. ATRIPACROSSTHE
COUNTRY ISVERY DIFFERENTTHANA CAR
RIDETOA BUSINESS MEETING,THE
EXPERIENCES SHOULD REFLECT SUCH
INTENTS.
!
THISYEAR,AUTO OEMS SHOWED
CONSUMERSTHATTHEAUTONOMOUS CAR IS
GOINGTO BE ONE SAFE,ANDVERY
ENTERTAINING RIDE.

4. SAMSUNG
MAKESA PLAY
FORTHE
INTERNET OF
THINGS
SAMSUNG MAKESA STRONG PLAY FORTHE
INTERNET OFTHINGS INYOUR HOME.
!
THE BIG QUESTIONTHAT EMERGED OUT OF
THISYEAR’S SHOW IS HOWTHESEWILLALL
CONNECTTOGETHERANDWILL PEOPLE
REALLY BUYALLTHEIR HOMEAPPLIANCES
FROM ONE BRAND?
!
FROM SAMSUNGTO LG,BRANDSARE
CREATING SELF-CONTAINED ECOSYSTEMS
OF PRODUCTSANDTHE NEED FOR
STANDARDIZATIONASA RESULT HAS BEENA
HOTTOPIC OF DISCUSSION DURINGTHE
SHOW.

5. 4KTV’SARE
COOL.
SLING IS EVEN
COOLER.
DISH NETWORKANNOUNCED SLING,AN
INTERNETTV STREAMING SERVICETHAT
PACKAGES ESPN,TBS,TNT,CNN,DISNEY
CHANNEL,AND OTHER NETWORKS FOR $20
PER MONTH.NO CONTRACTS,AND NO
STRINGSATTACHED.
!
OH,AND ITWORKSACROSSALLYOUR
CONNECTED SCREENS,WITHA SIMPLE UI
THAT STAYS CONSISTENTACROSSALL
PLATFORMS.
!
WHILE NOT 100% PERFECT (THEREARE
LIMITSTOWHAT CONTENT SLING CURRENTLY
OFFERS),IT COULD BE EXACTLYWHAT
CONSUMERSARE LOOKING FORASTHE
FINAL REASONTO FINALLY CUTTHE CORD ON
CABLE.

6. SMART-
WATCHES
FINALLY LOOK
LIKEAWATCH
LG LAUNCHEDA NICER,LESS GEEKY-
LOOKINGWATCHANDYOU MIGHT EVENASK
FOR ONE FOR CHRISTMASTHISYEAR.
!
IFTHE POSITIVE PRESSABOUT LG’S SMART
WATCH ISANY INDICATION,CONSUMERS
MAY PICKTHESE UP NOT FORTHETECH IT
PROVIDES BUT FORTHEABSOLUTE
SIMPLICITY OF BEINGAWATCH FIRST,THAT
HAPPENSTO BE SMARTAND CONNECTED.

7. WEARABLE
TECHNOLOGY
THAT
PROVIDES
VALUE
BEYONDWATCHES,THEREWASTHE CHANCE
TO STICKA BLUETOOTH-EQUIPPED
THERMOMETERTOYOUR SKIN.WELL,NOT
YOURS.TEMPTRAQ IS MEANT FOR INFANTS
AND ITTRANSMITSTHE LITTL’UN’S
TEMPERATURETOTHE PARENT’S
SMARTPHONE EVERYTWO MINUTES,TO
SAVEYOUWAKINGTHE BABY UP.
!
MANUFACTURERSAND BRANDS INTHE
SPACE MUST OVERCOME SEVERAL
CHALLENGESTO BREAK INTOTHE
MAINSTREAM - CREATINGVALUE BY MAKING
WEARABLETHINGSTHATARETECHNOLOGY-
ENABLEDVS.CREATINGTECHNOLOGYTHAT
ISWEARABLE.

8. CHIPSET OEMS
STAKINGA
CLAIM INTHE
INTERNET OF
THINGS
ECOSYSTEM
QUALCOMM,WHO’S IMPRESSIVE STAND
FOCUSED ONTHE INTERNET OF EVERYTHING,
IS STAKINGA CLAIM INTHE ECOSYSTEM BY
BEINGA PLATFORMTHAT CONNECTSTHAT
DATA.
!
WHILETHE SMALL STARTUPSARE CREATING
NEWAND EXCITING CONNECTED GADGETS,
THE BIG GUYS LIKE INTELAND QUALCOMM
ARETRYINGTO CREATETHE SYSTEMSTHAT
TIETHEMTOGETHERAND MAKETHEM
POWERFUL. IFTHEY CAN’T DOMINATETHE
ENTIRE ECOSYSTEM,AT LEASTTHEY’LL
STAKEA CLAIMTO PART OF IT.
!
BIG QUESTIONS REMAIN SUCHASWHO
OWNSALL OFTHIS CONSUMER DATA?

9. LG’S G-FLEX2
CURVED
SMARTPHONE
CES HAS NEVER BEENA PHONE SHOW –THE
DEDICATED MOBILEWORLD CONGRESS IN
BARCELONA IN MARCH ISTHE ONE FORTHAT
– BUT IT SAWANNOUNCEMENTS FROM
SAMSUNG,LGAND HTC.
!
LG’S G FLEX 2WASTHE MOST INTERESTING,
WITHA CURVED SCREENTHATYOU COULD
WITHSTAND BEINGACCIDENTALLY
STRAIGHTENED OUT,A BIT.
!
IT IS PROJECTEDTHAT BY 2016,MORETHAN
50% OFALLVIDEO CONTENT INTHE USWILL
BE CONSUMED ONTHE SMARTPHONE.
!
AS BRANDSANDADVERTISERSWE NEEDTO
BETHINKINGABOUT SHOOTINGAND
CREATING CONTENT FORTHE SMALL
SCREEN,ASTHE FIRST SCREEN.

10. OFF-THE-WALL
GADGETS
GALORE
PARROT’S FLOWER POT COMESWITHA
WATER RESERVOIR.SENSORS INTHE SOIL
DETECTWHENTHE PLANT NEEDSWATERING
ANDTHE POT OBLIGES.
!
SEEMS LIKEA MISFIT FORTHE SHOWAND
YET,ANOTHER COOL ITEMTHATWILL BE ON
MANY HOLIDAYWISH LISTS FORTHE 2015
HOLIDAY SEASON.
!
CES 2015 SHOWED USTHAT GADGETSARE
ONCEAGAIN,COOL.

11. OCULUS RIFT -
IMMERSIVE
STORYTELLING
WITHTHETECHNOLOGY GETTING SMARTER,
FASTER,MORE CONNECTEDAND LESS
EXPENSIVE,MORE BRANDSAND
CONSUMERSWILL FINDWAYSTO BRINGTHIS
TECHNOLOGY INTOTHEIR EVERYDAY LIVES.
!
DOES OCULUS RIFT GIVE USA NEWWAYTO
TELL STORIES?THIS ISTHE SIGNAL FOR
CREATIVEADVERTISERSAND BRANDSTO
BEGINTOTHINKABOUT HOWTOTELL
STORIESAND CONNECTWITH CONSUMERS
ONTHIS NEW PLATFORM.

12. THANKS.@KAYLAM