Google Instant is a new search feature launched by Google that displays predictive search results as a user types their query, without needing to press enter. It has the potential to significantly impact search engine marketing and optimization. Some of the key ways it could affect SEM and SEO include changes in user search behavior, a potential shift in traffic from long-tail to more general keywords, and increased importance of keyword expansions and keywords displayed in Google's suggestions. Its overall impact on advertisers and SEOs remains unclear and will need to be closely monitored.

1. Presented by Kaushik Pal Google Instant - Potential Impact on SEM and SEO

2. Google Instant – search @ speed of typing

11. Google Instant is ultimately a user experience innovation. Google has not adjusted the methodology for calculating quality score and ad rank, or the rule around match types and negative keywords. At this time, it doesn’t look like Google Instant will have any impact for the ranking of organic search results. How does it affect the Search Marketer? …. continued

19. Google Suggest will be critical for keyword expansion. – Search marketers should identify these suggested alternatives across top geographies, and track them for increases in impressions. Also for keyword expansion and negatives. Impact on SEM …. continued

22. Google Instant is a game-changing innovation, with the potential to fundamentally alter search behavior. More in coming times … Thanks for your time !!!