Some of the different tools that you can use to start selling online. Examples of the different themes available and shops built using Wordpress, Magento, Ebay, Etsy and Shopify.

1. How to set up an eCommerce shop
Digital Teapot 2015
Katrina Gallagher

2. Notes & slides from today’s session will be
available by email.
If you have any further questions, contact
Katrina@Digitangle.co.uk
Notes & Statistics

3. What We Will Cover
● Introductions
● eCommerce platform comparison
● How to set up Shopify
● Enhancing your products
● Driving traffic
● Dipping your toes in the waters
● How to get into it

4. Introductions
● What's your name?
● What do you do now?
● What are you interested in selling?

5. eCommerce comparison
WooCommerce Magento Shopify Etsy eBay
How much does it cost? Free to
download.
Transaction fee
varies (choose
your payment
processor)
Free to
download.
£10,300/£53,000/
year for Premium
Transaction fee
varies (choose
your payment
processor)
From $14.99
/month. +
Transaction fee
2.4% + 20p credit
card rate
Transaction fee
of 3.5% of the
item price for
every item sold.
From £17.38 -
£217.38/month
Transaction fee
3.4-1.4% and
20p
Technical skills required? Yes Yes No No No
What is their distinguishing
quality?
Works with your
WordPress site,
easy to manage,
but some
technical skills
required to set
up.
Great features,
powerful
marketing
features. Self
build version is
tricky to set up &
the enterprise
edition is pricey.
Beautiful store
designs and very
easy to set up
and use.
Large, targeted
customer based
and supportive
community.
Ease of use with
a global reach.

6. Some examples of how people have set up
their own websites using these tools
Examples

7. Themes

8. Magento site

9. WooCommerce site

10. Shopify

11. Ebay store

12. Etsy store

13. How to set up Shopify
1. Sign up to Shopify
a. You can take advantage of a 14
day free trial!
2. Before stocking your shelves, give
your store a makeover with a theme.
You can customise your theme.
3. Add a product;
4. Include full details including the
name, description, an image and
consider SEO.
5. Confirm your payment methods, local
tax rate and any shipping charges.
6. Launch your store!

14. Enhancing your products
● Look at what your competitors are up to
● Check out companies in different markets
● Think about what people would search for to find your product
● Add videos
○ Tip: Try Sezion to create bulk videos using a template!
● Write unique and well-written descriptions
● Be as helpful as you can, think about including;
○ Size guides
○ Comparison tables
○ Tools and tips

15. Driving traffic
Things you can test...
● Email marketing
● Search engine optimisation
● Pay-per-click marketing
● Social media and social
media advertising
● Affiliate marketing
● Partnerships
● PR
● Offline marketing
● Encouraging repeat visitors and testimonials

16. Dipping your toes
● Gain experience by working for other people
● You could help others by;
○ Copywriting
○ Graphic design
○ Product photography
○ Order packing and delivery
○ Bookkeeping
○ Social media management

17. How to get into it
● Volunteer for someone
you know
● Start an apprenticeship
● Apply for jobs where
training is offered
● Try online courses such as
Coursera, iTunes U, Moz
● Start freelancing on
Odesk, People Per Hour,
Sooqini
● Set something up yourself
in an area that you’re
passionate about

18. Further reading
● Social Media for Fashion - http://www.digitangle.co.
uk/blog/social-media-shoppers-stylists-image-consultants/
● Shopify examples - http://www.shopify.co.uk/blog/6037086-
40-stunning-ecommerce-stores-built-using-shopify
● SEO for photographers - https://yoast.com/photography-seo/
● Wordpress.org
● Magento.com
● Shopify.co.uk
● Etsy.com
● Stores.ebay.co.uk

19. QUESTIONS ANYONE?
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Digitangle.co.uk
Thanks for listening!