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Social Media And Tourism

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Katie Lips
Katie Lips

This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.

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Social Media and Tourism 2.0 Katie Lips Social Media Strategist Kisky Netmedia www.kisky.co.uk
Overview • What is Social Media? • Networks, Communities, Tools • Tourism 2.0 Projects • Tips for Getting Started
What is Social Media • A trendy buzzword? • Content & Media created by a community? • Read/ Write Web: read and written by the masses and uncontrolled by organisations? • A conversation?
Services and tools • Blogs - Wordpress, Blogger, Typepad • Content Sharing - YouTube, Flickr, Photobucket • Social Networks - MySpace, Facebook • Professional Networks - LinkedIn, ecademy, xing • Microblogging & Presence - Plazes, Twitter, Jaiku • “Democratic Content” - Digg • Preference Sharing - Last FM, Wakoopa
Community... • Customers? • Audience? • Citizen journalists? • Fans? • “Griefers”?
Social Networks • Members only • Your Social Network • Get to know your customers personally • Advertise (to very specific groups)
Blogs • Timely, up to date • Find your niche audience • Anyone can publish anything • Personal
Video Sharing
Photo Sharing
Trip Planning and Sharing
Events & Activities
Location and Presence
Google Maps
Key Activities • Talking about what you are going to do • Researching from others who’ve done the same thing • Sharing advice • Creating a mesh of diverse content across the web in multiple spaces
It’s not just about ‘Online’
For many, the “online bit” is now an integral part of the activity as a whole.
Social Media Strategies
A great website...
is not the answer!
The New Web Presence • Identify your community • Talk • Take part • Use many spaces online • One to one relationships • Create a “Social Media Cocktail”
People will... • Find your brand or product without having to search (very hard) • Interact with you in their social networks (without having to leave) • Offer feedback and advice & help to improve a product, a venue, a destination even • Feel like they know the ‘provider’ better (and trust you more) • Promote you (without you paying them)
Business Benefits to simple Social Media • Short term “buzz” • Long term reputation & trust • Reduce costs
Tourism 2.0 Projects
MySpace: NEW ZEALAND
Facebook: Burning Man
Blog: uwishunu
Social Network: Cool Austria
Flickr.com
Trips...
User Generated Reviews • Holiday Watchdog: http://www.holidaywatchdog.com/ • Review Centre: http://www.reviewcentre.com/ • Holiday Check: http://www.holidaycheck.com/
Trip Planning and sharing • TripHub: http://www.triphub.com/ • TripUp: http://www.tripup.com/ • TripTie: http://triptie.com/ • Tripadvisor: http://tripadvisor.com/
Trip Planning and sharing • IGoUGo: http://www.igougo.com/ • MyTripz: http://www.mytripz.com/ • MyTripBook: http://www.mytripbook.com/ • Gusto: http://www.gusto.com/ • Dopplr: http://www.dopplr.com
Activity specific communities • Walk Jog Run: http://www.walkjogrun.net/ • Bikely: http://www.bikely.com/
What’s Hot in Tourism 2.0 Projects? • Trust, User Referrals and Reviews • Individualism and Personalisation • Activity not Place • Personal Broadcasting and Travel Blogging • Finding and working with Evangelists • Being in the hottest new Web2.0 app • Google Maps
What’s NOT Hot in Tourism 2.0 Projects? • Astroturfing and unnatural “Pay per Post” • A belief that ‘users’ will do the hard work (and make “UGC” for free for you) • Building more empty ‘social’ ‘networks’ • ‘Risk based’ fear of all Social Media activities
Getting Started
Getting Started! Blogging • Write • Find & befriend other writers • Link & Comment • Post regularly and generously
Getting Started! Events • List events • Tell people • Make friends • Link events to blogs to ...
Getting Started! Sharing • Share photos flickr.com • And videos youtube.com • Tag them • Link them..... wikipedia.com
Getting Started! Google Maps
Getting Started! Diverse Presence
Getting Started! More tips feedburner.com technorati.com del.icio.us digg.com
What next? • You can start small • Build up the right toolkit for your project and for your community • Use new tools in conjunction with what you already do • Remember it's all about people
Where next? • Presentation: www.slideshare.net/katielips • My blog: www.katielips.com • My website: www.kisky.co.uk

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Social Media And Tourism

  • 1. Social Media and Tourism 2.0 Katie Lips Social Media Strategist Kisky Netmedia www.kisky.co.uk
  • 2. Overview • What is Social Media? • Networks, Communities, Tools • Tourism 2.0 Projects • Tips for Getting Started
  • 3. What is Social Media • A trendy buzzword? • Content & Media created by a community? • Read/ Write Web: read and written by the masses and uncontrolled by organisations? • A conversation?
  • 4. Services and tools • Blogs - Wordpress, Blogger, Typepad • Content Sharing - YouTube, Flickr, Photobucket • Social Networks - MySpace, Facebook • Professional Networks - LinkedIn, ecademy, xing • Microblogging & Presence - Plazes, Twitter, Jaiku • “Democratic Content” - Digg • Preference Sharing - Last FM, Wakoopa
  • 5. Community... • Customers? • Audience? • Citizen journalists? • Fans? • “Griefers”?
  • 6. Social Networks • Members only • Your Social Network • Get to know your customers personally • Advertise (to very specific groups)
  • 7. Blogs • Timely, up to date • Find your niche audience • Anyone can publish anything • Personal
  • 14. Key Activities • Talking about what you are going to do • Researching from others who’ve done the same thing • Sharing advice • Creating a mesh of diverse content across the web in multiple spaces
  • 15. It’s not just about ‘Online’
  • 16. For many, the “online bit” is now an integral part of the activity as a whole.
  • 19. is not the answer!
  • 20. The New Web Presence • Identify your community • Talk • Take part • Use many spaces online • One to one relationships • Create a “Social Media Cocktail”
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. People will... • Find your brand or product without having to search (very hard) • Interact with you in their social networks (without having to leave) • Offer feedback and advice & help to improve a product, a venue, a destination even • Feel like they know the ‘provider’ better (and trust you more) • Promote you (without you paying them)
  • 26. Business Benefits to simple Social Media • Short term “buzz” • Long term reputation & trust • Reduce costs
  • 34. User Generated Reviews • Holiday Watchdog: http://www.holidaywatchdog.com/ • Review Centre: http://www.reviewcentre.com/ • Holiday Check: http://www.holidaycheck.com/
  • 35. Trip Planning and sharing • TripHub: http://www.triphub.com/ • TripUp: http://www.tripup.com/ • TripTie: http://triptie.com/ • Tripadvisor: http://tripadvisor.com/
  • 36. Trip Planning and sharing • IGoUGo: http://www.igougo.com/ • MyTripz: http://www.mytripz.com/ • MyTripBook: http://www.mytripbook.com/ • Gusto: http://www.gusto.com/ • Dopplr: http://www.dopplr.com
  • 37. Activity specific communities • Walk Jog Run: http://www.walkjogrun.net/ • Bikely: http://www.bikely.com/
  • 38. What’s Hot in Tourism 2.0 Projects? • Trust, User Referrals and Reviews • Individualism and Personalisation • Activity not Place • Personal Broadcasting and Travel Blogging • Finding and working with Evangelists • Being in the hottest new Web2.0 app • Google Maps
  • 39. What’s NOT Hot in Tourism 2.0 Projects? • Astroturfing and unnatural “Pay per Post” • A belief that ‘users’ will do the hard work (and make “UGC” for free for you) • Building more empty ‘social’ ‘networks’ • ‘Risk based’ fear of all Social Media activities
  • 41. Getting Started! Blogging • Write • Find & befriend other writers • Link & Comment • Post regularly and generously
  • 42. Getting Started! Events • List events • Tell people • Make friends • Link events to blogs to ...
  • 43. Getting Started! Sharing • Share photos flickr.com • And videos youtube.com • Tag them • Link them..... wikipedia.com
  • 44. Getting Started! Google Maps
  • 45. Getting Started! Diverse Presence
  • 46. Getting Started! More tips feedburner.com technorati.com del.icio.us digg.com
  • 47. What next? • You can start small • Build up the right toolkit for your project and for your community • Use new tools in conjunction with what you already do • Remember it's all about people
  • 48. Where next? • Presentation: www.slideshare.net/katielips • My blog: www.katielips.com • My website: www.kisky.co.uk