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March 9-13, 2011 2011 RECAP Highlights from various keynotes and panels.  On the following slides, click on images  and links for additional information.
Friday, March 11th ,[object Object],[object Object],[object Object],[object Object],[object Object],Help Save SXSW from Marketer Douchebaggery Zeb Dropkin, Nihal Mehta, Ryan Daume, Ben Essen, Emily Gannet Brisk and Instagram Case Study:  Great example of a brand partnering  with a start-up for SXSW.  Speakers: @ Zeb @ NihalMehta @ jrdaumer @ BenEssen @ EmilyGannett
Friday, March 11th Block Party Capitalism: Where Analog and Digital Intersect John Gerzema, Jared Hecht, Maura McCarthy, Steve Martocci, Mark Armstrong, Susan Koger Designing and building innovative, sustainable, and beautiful prefab homes. Factory tours offer visitors the chance to see the building process. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bringing indie designers, fashion bloggers, and trendsetters together. Designers post sketches before they go into production. Visitors offer feedback, vote on designs and share favorites. Speakers: @johngerzema  @jaredhecht @bluhomes @smart @ markarms @ susangkoger The idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies.
Saturday, March 12th Flip the Funnel Joseph Jaffe  ( @ jaffejuice ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Saturday, March 12th Source:  The Game Layer On Top Of The World   Keynote:  Seth Priebatsch ( @ Seth  Priebatsch ) “ The last decade was the decade of social. It took connections between friends, family, and coworkers and put them online. It’s called Facebook. The social layer traffics in connections. The game layer is the next decade of human interaction.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Saturday, March 12th Five Secrets to a Killer Elevator Pitch Joshua Baer ( @ joshuabaer ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Joshua Baer’s YouTube Channel
Saturday, March 12th Sausagefest: Getting More Women Into New Media & Tech Rachel Sklar ( @ rachelsklar ) and Alexia Tsotsis ( @alexia ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sunday, March 13th Radical Openness: Growing TED by Giving it Away June Cohen ( @ junecohen ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sunday, March 13th Bend Over? Surprise! Agencies Are Screwing You Lucia Mancuso  (@ lulula )  and Meghan Warby ( @ withoutayard ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adrants:  Age Old Battle Between Agency and Client Continues
Sunday, March 13th The Art of Enchantment Guy Kawasaki ( @ GuyKawasaki ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Enchantment: The Art of Changing Hearts, Minds, and Actions
Sunday, March 13th Keynote: Christopher “moot” Poole  (@Moot  /  @4chan ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monday, March 14th Keynote with Felicia Day ( @ feliciaday ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monday, March 14th Quotes from The Thank You Economy: "People embraced social media because communicating makes people happy; it's what we do. It's why we carved pictures into rocks. It's why we used smoke signals. It's why ink won. And if someone ever develops a tool that allows us to communicate telepathically, we'll be all over that, too. How businesses will adapt to that kind of innovation, I have no idea. But they will, I'm sure. At least the ones I am associated with will."  “ In the 1940’s, we’d have found out about the progress of our neighbor’s new wall papering project or model during run-ins at the bus stop or the Piggly Wiggly. In 1990 we might not have known about these projects at all. And in 2010, we cannot only know about them, we can see pictures and video chronicling their progress and get information about the retailers and service providers involved.” The Thank You Economy Gary Vaynerchuk  (@ garyvee )
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Digital Strategies for Luxury Brands Tuesday, March 15th The Luxury/Digital Paradox: Taking Luxury Brands Digital Marci Ikeler  (@ marciikeler ) and Phillip Jackson  (@ PhilAugustaJ ) Leverage digital to define luxury, curate content, and develop a world of aspiration. Audi:  Release the Hounds
Source:  Building a Connected Brand Tuesday, March 15th Real-time Marketing in a Connected World  Adam Lavelle ( @ ALavelle ), Angela LoSasso ( @ AngelaLoSasso ), Siobhan Quinn ( @ siobhanquinn ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today, brands, media and audiences are equal participants in an ecosystem  where each party is both a content creator and distributor.
[object Object],[object Object],[object Object],[object Object],Final Thoughts…

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SXSW Interactive 2011 Recap

  • 1. March 9-13, 2011 2011 RECAP Highlights from various keynotes and panels. On the following slides, click on images and links for additional information.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Monday, March 14th Quotes from The Thank You Economy: "People embraced social media because communicating makes people happy; it's what we do. It's why we carved pictures into rocks. It's why we used smoke signals. It's why ink won. And if someone ever develops a tool that allows us to communicate telepathically, we'll be all over that, too. How businesses will adapt to that kind of innovation, I have no idea. But they will, I'm sure. At least the ones I am associated with will." “ In the 1940’s, we’d have found out about the progress of our neighbor’s new wall papering project or model during run-ins at the bus stop or the Piggly Wiggly. In 1990 we might not have known about these projects at all. And in 2010, we cannot only know about them, we can see pictures and video chronicling their progress and get information about the retailers and service providers involved.” The Thank You Economy Gary Vaynerchuk (@ garyvee )
  • 14.
  • 15.
  • 16.