Kate O'Neill

455 Followers

16 SlideShares 455 Followers 362 Folgens

16 SlideShares 455 Followers 362 Folgens

I’m a strategist, author, and keynote speaker whose career has been characterized by firsts. I built the first departmental website at the University of Illinois at Chicago, after which I was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which I held the first content management role at Netflix. Some years later, I drove industry-leading optimization work at magazines.com and twice served on Omniture’s Customer Advisory Boards (before Adobe acquired them). Still later, I established my own strategic analytics agency, [meta]marketer, and, with clients ranging from Symantec to startups to the Grand Ole Opry, found myself on the speaker circuit ...

marketing social media strategy analytics customer experience marketing optimization conversion optimization marketing strategy optimization user experience search marketing brand twitter branding facebook social media strategy google business placemaking marketing effectiveness human resources web marketing planning search engine optimization blogging web media metrics social socialmedia service design experience digital strategy internet of things integration design experience design entrepreneurship technology economic development nashville instagram social media marketing ux student tours brand marketing college admissions college campuses meaningful marketing storytelling market segmentation audience marketing analytics landing page optimization pubcon startups employee relations brand management culture organizational culture search analytics web analytics social media analytics search small business b2c omsmia b2b ecommerce basics overview youtube business strategy digitalnashville seo digital nashville social media measurement trust barcamp nashville bcn09 redesigning data-driven marketing web optimization web design omniture online risk measurement management internet

Aktivität
Info

Understanding Web Analytics: Measuring Value and Spotting Problems

Vor 14 Jahren • 2072 Aufrufe

Social Media: Finding the Reality In 2.0 Expectations

Vor 14 Jahren • 412 Aufrufe

Social Media 101

Vor 14 Jahren • 1466 Aufrufe

Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten So Geeky?

Vor 13 Jahren • 864 Aufrufe

Smarter Marketing: Using online intelligence to inform customer development

Vor 12 Jahren • 794 Aufrufe

Highlighters, Candy Bars, & Microphones: A New View of Social Media for HR

Vor 11 Jahren • 1189 Aufrufe

Smarter Marketing with Social Media

Vor 11 Jahren • 541 Aufrufe

Smart, Scalable, & Sophisticated: How to Optimize your Marketing, Not Just Your Conversion Rate

Vor 10 Jahren • 852 Aufrufe

Metrics that Matter - Kate O'Neill - #AAN2014

Vor 9 Jahren • 599 Aufrufe

The Meaning of Place: Keynote Address from CIVSA 2015

Vor 8 Jahren • 1337 Aufrufe

GIANT UX Conference: The Meaningfulness Revolution: How the Experience Mindset is Reshaping Marketing

Vor 8 Jahren • 730 Aufrufe

#Winning at Instagram, or How to Learn to Stop Worrying and Love the Algorithm

Vor 7 Jahren • 246 Aufrufe

From Connection to Innovation: Measuring Social Media Technology’s Impact on Community and Business Well-Being in Techville and Beyond

Vor 7 Jahren • 654 Aufrufe

Blogging For Business Handout

Vor 14 Jahren • 308 Aufrufe

Business Blogging and Social Media Worksheet

Vor 14 Jahren • 1074 Aufrufe

Social Media Policy Alignment Guide

Vor 11 Jahren • 391 Aufrufe

Enhancing user engagement on mobile devices

Randall Arnold • Vor 13 Jahren

TEDx Manchester: AI & The Future of Work

Volker Hirsch • Vor 7 Jahren

Mission-Based Diversified Revenue

Laura Creekmore • Vor 8 Jahren

Build. Better. Content!

Jonathon Colman • Vor 9 Jahren

Dealing with [Not Provided]

Alan K'necht • Vor 10 Jahren

96% Not About Google

Matt Siltala • Vor 10 Jahren

Marketing fact vs Marketing fantasy

HubSpot • Vor 12 Jahren

Avoiding the 11th Hour Sh*storm at SxSW

Karen McGrane • Vor 13 Jahren

Landing Pages and Multivariate Testing

Jonathan Mendez • Vor 16 Jahren

Social Media for Business

Presentation Advisors • Vor 13 Jahren

FollowFridays - The Limitations of Social Media

AdNerds • Vor 13 Jahren

UX|IA: How it looks, feels, smells, tastes. What it is.

Laurie Kalmanson • Vor 13 Jahren

Keeping Social Media Sexy

David Griner • Vor 14 Jahren

New Media Tools For Non Profit Success

Jeff Vreeland • Vor 14 Jahren

Beth Harte / Social South 2009: Social Media Planning & Measurement

Beth Harte • Vor 14 Jahren

The Shy Connector

Sacha Chua • Vor 14 Jahren

Culture

Reed Hastings • Vor 14 Jahren

Don't use social media

Mighty Jungle • Vor 14 Jahren

What The F**K is Social Media?

Martafy! • Vor 15 Jahren

All about Google

Ouriel Ohayon • Vor 15 Jahren

Brain Rules for Presenters

garr • Vor 15 Jahren

Shift Happens

Jeff Brenman • Vor 17 Jahren

Social Media

Alex Wong • Vor 17 Jahren

Death by PowerPoint

Alexei Kapterev • Vor 16 Jahren

Social Media Measurement

Kelsey Ruger • Vor 16 Jahren

Get Social Media Guide 2009

Elizabeth Lupfer • Vor 14 Jahren

WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business

Towsley Associates • Vor 15 Jahren

SEO Secrets for Online Retailers Webinar

getelastic • Vor 16 Jahren

Findability: Going Beyond SEO

Radica Raeves • Vor 15 Jahren

Zappos All Hands 2008 02 29 Public

zappos • Vor 16 Jahren

I’m a strategist, author, and keynote speaker whose career has been characterized by firsts. I built the first departmental website at the University of Illinois at Chicago, after which I was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which I held the first content management role at Netflix. Some years later, I drove industry-leading optimization work at magazines.com and twice served on Omniture’s Customer Advisory Boards (before Adobe acquired them). Still later, I established my own strategic analytics agency, [meta]marketer, and, with clients ranging from Symantec to startups to the Grand Ole Opry, found myself on the speaker circuit ...

marketing social media strategy analytics customer experience marketing optimization conversion optimization marketing strategy optimization user experience search marketing brand twitter branding facebook social media strategy google business placemaking marketing effectiveness human resources web marketing planning search engine optimization blogging web media metrics social socialmedia service design experience digital strategy internet of things integration design experience design entrepreneurship technology economic development nashville instagram social media marketing ux student tours brand marketing college admissions college campuses meaningful marketing storytelling market segmentation audience marketing analytics landing page optimization pubcon startups employee relations brand management culture organizational culture search analytics web analytics social media analytics search small business b2c omsmia b2b ecommerce basics overview youtube business strategy digitalnashville seo digital nashville social media measurement trust barcamp nashville bcn09 redesigning data-driven marketing web optimization web design omniture online risk measurement management internet