Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures. Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.

1. Compelling Mobile Business Models January 12, 2008 present Keynote: Jeff Glass - Bain Capital Ventures Ajay Agarwal - Bain Capital Ventures Speakers: Bryan Barletta, Director of Marketing - AppVee Mihael Mikek, President and CEO – Celtra Casey Jones, VP of Business Development – MocoSpace Jorey Ramer, Founder and VP Corporate Development – Jumptap David Nowicki, VP Marketing and Product Management – Airvana Mark Lowenstein, Mobile Ecosystem

2. Boston Mobile Cluster Map

3. Boston Mobile Investment 2002 – 2008 in millions

4. Boston Mobile Investment by 2008 Quarter

5. Total Boston Mobile Companies Receiving Venture Funding in 2008

6. Mobile Startup Landscape Ajay Agarwal & Jeff Glass, Managing Directors Mobile Monday, Langham Hotel, Boston January 12, 2009 Bain Capital Ventures

24. Thanks! www.AppVee.com Thanks!

25. Miha Mikek MoMo Boston, January 2009

27. 2.1. – Solution Celtra enables integrated marketing campaigns that utilize mobile channel “ there's quite a bit of research out there that's shown existence of mobile in a campaign ... has improved both the response and the interaction rates of the online media.” Eric Bader, Brand in Hand

28. 2.2. – Solution Multi-channel campaign distribution provides cost-efficiency and audience reach

30. 3.1. – Case Case: Notorious movie promotion Online widget / Facebook app Showtimes widget / WHERE™ iPhone app

32. 5.2. – Inside the platform / Feature module

33. 4.2. – Inside the platform / Feature module

34. MoMo January 12 Casey Jones

35. Company Snapshot www.mocospace.com The largest mobile social network in the US, with over 5.2 million registered users and over 2 billion pages per month #1 Mobile Entertainment site (Hitwise) - # 4 mobile search on AOL - Top 3 mobile site in US (Opera) founded in 2005 by mobile industry veterans and long-time best friends, Jamie Hall and Justin Siegel 24 Employees in Boston and Israel +$7 million raised from General Catalyst, Comerica, Pilot Group, retired eBay exec Michael Dearing -

36. These are the “Year of Mobile” www.mocospace.com Mobile Web has the momentum. . . growing 8X faster than Wired web – Nielsen (UK) . . . With Mobile Social driving the mobile web In U.S., 100 million mobile web users and 40 million mobile social users by 2012 - eMarketer

37. The First Screen for Trendsetters www.mocospace.com Highly Engaged Average sessions per day: 1.48 Average pages per session: 108 Average session time: 45 minutes Average # of friends per user: 60 Average pages per user per month: 1529 Average Age: 21 52% Male 48 % Female 33% African American 33% Hispanic 33% Caucasian 92% US & Canada Young and Diverse

39. Diversifying Revenue Streams Display Advertising Banners Sponsorships CPM/CPC/CPA Messaging SMS Commerce Ringtones Games Classifieds Premium Services Virtual Goods “ Bonus” features

41. www.mocospace.com

42. Compelling Mobile Business Models Jorey Ramer Founder & VP Corporate Development Mobile Monday January 12, 2009

44. Evolution since inception

45. Impact of economic environment Percentage Of Ad Budgets Expected To Change Over Next Six Months Increase Maintain Decrease Online 68% 25% 7% Mobile 51% 37% 12% Cable TV 27% 49% 24% Magazines 18% 47% 35% Outdoor 17% 54% 30% Broadcast TV 16% 51% 33% Radio 16% 49% 35% Local Newspapers 11% 47% 42% National Newspapers 9% 43% 48% Source: Advertiser Perceptions Inc. Fall 2008 report. Advertising executives surveyed in October and November 2008.

47. Thank you For more information, contact: Jorey Ramer Vice President, Corporate Development +1 617-817-1334 [email_address] JumpTap: Ten Emerging Mobile Players to Watch in 2007 JumpTap: 2007 Mobility Award for Entrepreneurial Company JumpTap: AO Media Top 100 Companies 2007 JumpTap: Best Advertising & Marketing Search Engine 2008 JumpTap: Top 15 Innovator 2007

48. Airvana Mobile Monday Event Compelling Mobile Business Models David Nowicki Vice President, Marketing and Product Management January 12 th 2009 Stay informed: www.femtohub.com

50. Partnerships for the Transformed Mobile Ecosystem CORE INFRASTRUCTURE RADIO ACCESS INFRASTRUCTURE CONSUMER DEVICES STANDARDS

52. Today: Drivers and Barriers of Mobile Services 3G Services Device Innovation Spotty Coverage Poor Data Performance High Costs & ARPU Challenges Unrealized In-Home Market

53. Emerging Business: Enter The Femtocell “ Enter the femtocell: a little box with a whole lot of promise.” Fox News, November 2007 Issue Femtocell Impact Coverage Base station for the home Data Performance Dedicated capacity; all the bandwidth you need CAPEX/OPEX Delivery of mobile services far less expensive via femtocells than over macrocell infrastructure ARPU Potential for increased usage, reduction in churn & uplift from femtozone services

54. Femtocells Transform The Mobile Network Mobile Core Network MACRO ACCESS Femtocell and Dual-Mode Access HubBub™ Femtocell Wi-Fi Universal Access Gateway (UAG) HubBub™ Femtocell Internet

55. Femtocells Drive The Digital Home Era PERSONALIZED APPLICATIONS Home Zone Plan 3G phone Home Zone menu HOME CONTROL Video Surveillance Alarms FAMILY COMMUNICATION Presence-enabled applications Intercom Virtual home number DIGITAL HOME & ENTERTAINMENT Music and video Gaming Home Menu

57. Thank You Stay informed: www.femtohub.com