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LOCAL GOVERNMENTMeets Social Media,[object Object],By KERRI KARVETSKICompany K Media,[object Object],http://www.CompanyKMedia.com,[object Object]
YOU’VE GOT QUESTIONS,[object Object],WHY do we need social media? ,[object Object],WHAT exactly is social media? ,[object Object],WHERE do we even begin? ,[object Object],WHO is going to do this? ,[object Object],IMAGE SOURCE: 姒儿喵喵,[object Object]
WHAT WE’LL COVER,[object Object],Define and describe social media,[object Object],Opportunities for government,[object Object],Case Studies,[object Object],Strategy Basics,[object Object],Tools & Resources,[object Object]
The Conversation Prism by Brian Solis and JESS3,[object Object]
The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your [audience] say it is. ,[object Object],The [biz/np/gov’s] who win are those who listen to and empower their [audience] to evangelize their [brand/np/gov].,[object Object],Joseph Jaffe, Flipping the Funnel,[object Object],IMAGE SOURCE: Seth Godin On Creating A Non-Profit That’s Remarkable,[object Object]
PUBLIC SERVICE 2.0,[object Object],Stakeholders want to receive info/satisfy needs WHERE, HOW and WHEN they want,[object Object],Swift,[object Object],Personal,[object Object],Informal,[object Object],Flexible,[object Object],IMAGE SOURCE: Happy Bunny graphic by Jim Benton,[object Object]
WHY SOCIAL MEDIA WORKS,[object Object],IMAGE SOURCE: Tapping Communities to Accelerate Corporate Innovation,[object Object]
FACEBOOK, SPRING 2010,[object Object],400 MILLION active users,[object Object],5 BILLION pieces of content shared/week,[object Object],55MINUTESper day,[object Object],LARGESTsocial network,[object Object],MORE TRAFFICthan Google,[object Object],DATA SOURCE:  Social Brand Value ,[object Object]
TWITTER, SPRING 2010,[object Object],106 MILLION active users,[object Object],300,000 NEW accts/day,[object Object],55 MILLION tweets/day,[object Object],600 MILLION search queries/day,[object Object],DATA SOURCE: Social Brand Value,[object Object]
YOUTUBE, SPRING 2010,[object Object],2 BILLION views/day (double prime-time audience of all 3 broadcast networks COMBINED),[object Object],24 HOURS video uploaded/minute,[object Object],15 MINUTESper day,[object Object],DATA SOURCE:Social Brand Value,[object Object]
INTERNET + GOVERNMENT,[object Object],82% ,[object Object],Looked for information or completed a transaction on a government website in the last twelve months (April, 2010),[object Object],SOURCE: Pew Internet Government Online Report,[object Object]
SOURCE: ,[object Object],Pew Internet,[object Object],Government Online Report,[object Object]
SOURCE: ,[object Object],Pew Internet,[object Object],Government Online,[object Object],Report,[object Object]
WHAT IS IT GOOD FOR?,[object Object],Emergency management (case study),[object Object],Request feedback(case study),[object Object],Election info (case study),[object Object],Education (case study),[object Object],Listening,[object Object],Customer service,[object Object],Giving attention,[object Object]
EMERGENCY MANAGEMENT,[object Object],USGS maps Tweets during an earthquake.,[object Object],SOURCE: Twitter 101 – CASE STUDY: The United States Geological Survey,[object Object]
CRISIS COMMONS evolves from Haiti earthquake,[object Object],SOURCE: ,[object Object],CrisisCommons,[object Object]
REQUEST FEEDBACK,[object Object],SOURCES: ,[object Object],Hillsborough County Facebook Page,[object Object],Hillsborough County Blog,[object Object],Hillsborough County Twitter,[object Object]
ELECTIONS,[object Object],SOURCES: ,[object Object],BOE New Castle County Facebook Page,[object Object],Williamson County Elections Dept Facebook Page,[object Object]
PUBLIC EDUCATION,[object Object],SOURCE: Salt Lake County Health Department YouTube Series,[object Object]
STRATEGY,[object Object],[object Object]
Define audience (internal and external)
Get ideas from staff
Integrate with existing strategies/initiatives
Set aside staff resources
Find your internal Evangelist

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Local Government Meets Social Media

Hinweis der Redaktion

  1. Famous diagram by Brian Solis,SOCIAL NETWORKS (Facebook, MySpace, Twitter)VIDEO (YouTube, Vimeo)DOCUMENTS (Scribd)PHOTOS (Flickr, Picasa)BOOKMARKS (Delicious, StumbleUpon)BLOGGING (Wordpress, TypePad)MOBILE (FourSquare, iPhone apps)
  2. Originally written about businesses. It applies to everything – businesses, nonprofits, government, places.
  3. What does this mean for government? Swift – Twitter (Iran, Hudson River plane landing)
  4. SOURCE IDEA OR SOCIAL OBJECTCan be out there already (hole in parking lot) or you can put it out there (ideas for budget cuts). IDEAS CAN COME FROM ANYWHERE AND ARE NOT SUBJECT TO SCHEDULINGFEEDBACK/CONVERSATION/PARTICIPATION (people get involved)Usually public and open (can have closed social)Multi-directional,NOT SILOEDTAP, REFINE, CONTRIBUTE, ASSIMILATEMOVE FORWARD
  5. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
  6. Very small portion of people upload content, but millions view and share it.
  7. UTAHFirst Karla Bartholomew (test pools)Second Jeanette Nichols (immunization nurse H1N1)