10 Super Solid Ways to Grow Your Nonprofit Email List
•Als PPTX, PDF herunterladen•
0 gefällt mir•1,099 views
How can I grow my nonprofit email list? Here are 10 proven ways, organized in 4 helpful sections - Optimize, Delight, Promote and Pay. This presentation was created for Charity How To as complimentary webinar.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie 10 Super Solid Ways to Grow Your Nonprofit Email List
Ähnlich wie 10 Super Solid Ways to Grow Your Nonprofit Email List (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
10 Super Solid Ways to Grow Your Nonprofit Email List
- 1. The webinar will start at2 minutes after the hour 10 SUPER SOLID WAYS To Grow Your Nonprofit Email List Now Questions? Post them on www.facebook.com/Charityhowto
- 2. What we’ll cover today • • ① ② ③ ④
- 3. Who am I? • • • •
- 4. DEFINE NORMAL: STATS & TRENDS IN NONPROFIT EMAIL
- 8. E-mail tops for personal communication
- 9. E-mail tops for commercial communication
- 10. Nonprofit lists are getting bigger
- 11. Churn happens. List growth is necessary.
- 12. OPTIMIZE: PRACTICE YOUR ABC’S (ALWAYS BE COLLECTING)
- 13. WAY #1 WORK THAT WEBSITE
- 14. How’s your sign up form?
- 15. Where did you put it?
- 16. Steal these 7 phrases now ① ② ③ ④ ⑤ ⑥ ⑦
- 17. WAY #2 LURE SUBSCRIBERS FROM SOCIAL MEDIA
- 18. Most major email platforms have a Facebook signup app
- 19. Get folks to your website
- 21. WAY #3 DO YOU HAVE THEM AT HELLO? (EVENTS)
- 22. Public meetings. Reception. Tabling.
- 23. Don’t forget: Permission goes stale Remember me!
- 24. Get to know QR codes I’m a barcode that can be scanned by a smartphone. I can take you to links!
- 26. QR code takes you to website
- 27. Where you can sign a pledge
- 28. DELIGHT: IT DON’T MEAN A THING IF CONTENT IS NOT KING
- 29. WAY #4 MAKE EMAIL CONTENT PEOPLE REALLY WANT
- 32. Be at least 2 of these (#1 is mandatory) ① ② ③ ④ ⑤ ⑥
- 33. WAY #5 GIVE THEM SOMETHING VALUABLE FOR FREE
- 37. WAY #6 YEAH, DIRECT MAIL
- 38. POSTCARDS: Try these 6 types of asks ① ④ ② ⑤ ③ ⑥
- 39. WAY #7 DO YOU PROMISE? (PETITIONS & PLEDGES)
- 43. YOU CAN DO THIS! (See bit.ly/petitiontools for roundup.)
- 44. WAY #8 A LITTLE COMPETITION CAN GO A LONG WAY (CONTESTS)
- 45. Monthly photo caption contest
- 48. Tools you can use for contests • • • – – – –
- 49. PAY TO PLAY
- 50. WAY #9 HIRE AN EMAIL DETECTIVE (APPENDS)
- 51. APPEND • •
- 54. Acquisition options http://chn.ge/LT2A4O http://bit.ly/LT3i1Z http://bit.ly/LT43rT
- 55. KEY TAKEAWAYS
- 56. Optimize first
- 57. Then delight (improve your content)
- 58. Then try one other way
- 61. Namaste and best of luck
- 62. Post questions on Facebook http://www.facebook.com/CharityHowTo http://www.facebook.com/CompanyKMedia
Hinweis der Redaktion
- Photo credit: http://www.flickr.com/photos/biscotte/60963915/
- Source: CCLOOP
- Source: Constant Contact’s The State of Email MarketingPhoto credit: http://www.flickr.com/photos/smercury98/2416424422/sizes/l/in/photostream/
- Source: Exact Target 2012 Channel Preference Survey
- Source: Exact Target 2012 Channel Preference Survey
- Source: 2012 eNonprofits Benchmarks Study
- Source: 2012 eNonprofits Benchmarks Study
- Photo credit: http://www.flickr.com/photos/dichohecho/ (bread)Photo credit: http://www.flickr.com/photos/sbh/ (cat)
- Photo credit: http://www.flickr.com/photos/enerva/4302079406/in/faves-karvetski/
- Photo credit: http://www.flickr.com/photos/75668732@N02/7991022282/
- Photo credit: http://www.flickr.com/photos/dmclear/5398254250/
- Photo credit: http://www.flickr.com/photos/davebailey/3039200404/
- Photo credit: http://www.flickr.com/photos/29801206@N07/5147527869/sizes/m/