18. INTEGRATED LOOK & FEEL*
Print
Web
Other Emails
*It doesn’t need to look exactly the same. It just needs to make sense. For more information:
www.karlynmorissette.com/integration
19. MORE TEMPLATE RULES...
Tables-based layouts
Limited CSS
Inline styles only
No <p>
Always be testing
For more information:
www.karlynmorissette.com/templates
27. TIMING IS EVERYTHING
It’s not about the day of the week you send.
It’s about how you
integrate the message.
For more information:
www.karlynmorissette.com/timing
35. EMAIL IS ABOUT HITTING YOUR
USERS OVER THE HEAD WITH A
SLEDGEHAMMER
Photo from http://www.flickr.com/photos/mattimattila
42. MORE COPY TIPS...
Descriptive Subject Lines
Utilize the “PS”
Eliminate Exclamation Points
Have One Call-To-Action
Never Use Visible URLs
45. WHAT’S IN IT FOR ME?
Human behavior drives all
marketing.
Humans are inherently selfish.
What does your email do to
create value for your recipients?
49. TRACK, TRACK, TRACK
Delivery
Open Rates (unique and total)
Click Through Rates (unique and total)
Click-To-Open
Unsubscribe
Download a Tracking Spreadsheet:
www.karlynmorissette.com/emailtracking.xlsx
Integrate Google Analytics:
www.karlynmorissette.com/gatracking
50. RETURN ON INVESTMENT:
The magic number that
will make you look like
a golden god
Photo by http://www.flickr.com/photos/andyfitz