This paper highlights the use of nationally representative quantitative research for measuring the effectiveness of the empowerment of women in the economies of the Muslim world. Touching on the significant purchasing power of Muslim women when enfranchised to provide for their families, it is relevant to both policy makers and marketers alike. It uses unique and current pan-regional data to quantify the opinions, desires and frustrations of today’s Muslim women. The audience will come away with an empirical knowledge of the heterogeneous state of women’s economic enfranchisement and its relationship to happiness by country and region in the Muslim world today, and the extent to which women can use this empowerment for advancing their own and their families’ prosperity.

1. Women In The World’s Muslim Economies; Measuring The Effectiveness of Empowerment Presentation By D3 Systems For The 60 th Annual ESOMAR Congress Berlin, 16-19 September 2007

16. Pakistan, Bagladesh, Turkey and Afghanistan Have Highest Disenrollment By 5 th Grade