To celebrate Twitter's IPO, we take a look at how Twitter has impacted content marketing since it's creation in 2006.

1. A CONTENT MARKETER’S
TOAST TO
TWITTER

2. NOVEMBER 7, 2013
IS A BIG DAY FOR TWITTER

3. NOVEMBER 7, 2013
IS A BIG DAY FOR TWITTER
#TWITTERIPO

4. CLEARY, THE MARKET IS
INTERESTED.
OPENED AT $26 PER SHARE.
CLOSED AT $44.90.

5. THAT’S A 73% INCREASE.

6. THAT’S A 73% INCREASE.
(A HUGE $%*@# POP!)

7. THE TWITTERSPHERE HAS
CHANGED A LOT SINCE 2006…

8. THE 140 CHARACTER SYNOPSIS
OF TWITTER’S HISTORY

9. THE 140 CHARACTER SYNOPSIS
OF TWITTER’S HISTORY
06: TWITTR -→ TWITTER
07: #HASHTAGS
08: 1.3M USERS
09: 6M USERS
10: PROMO TWEETS
11: 200M USERS
12: BIRD LOGO
13: VINE, ALERTS, #TWITTERIPO

10. THE 140 CHARACTER SYNOPSIS
OF TWITTER HISTORY

11. THE 140 CHARACTER SYNOPSIS
OF TWITTER HISTORY
(BOOM)

12. THAT’S SOME SERIOUS
GROWTH IN 140 CHARACTERS.

13. OVER THE YEARS,
TWITTER HAS IMPACTED
THE WAY WE COMMUNICATE

14. WITH
FRIENDS,
INFLUENCERS,
CUSTOMERS AND
PROSPECTS.

15. IT’S HAD A HUGE EFFECT ON B2B
MARKETING, TOO.

16. IT’S HAD A HUGE EFFECT ON B2B
MARKETING, TOO. TAKE A LOOK.

17. 85% OF CONTENT
MARKETERS
USE TWITTER FOR
DISTRIBUTION
(CONTENT MARKETING INSTITUTE, 2013)

18. 97% OF MAJOR
BRANDS
TWEETED IN 2013
(UP FROM 90% IN
2012)
(BRANDWATCH, 2013)

19. IN 2013, U.S.
BRANDS TWEET AN
AVERAGE OF 221
TIMES PER WEEK
(BRANDWATCH, 2013)

20. 63% OF BRANDS
HAVE MULTIPLE
TWITTER
ACCOUNTS
(MASHABLE, 2013)

21. AVERAGE
CORPORATE
TWITTER
ACCOUNTS FOR A
LARGE COMPANY:
39.2
(ALTIMETER GROUP, 2012)

22. 25% OF BRANDS
USE TWITTER FOR
BROADCAST
PURPOSES ONLY
(BRANDWATCH, 2013)

23. 25% OF BRANDS
USE TWITTER FOR
BROADCAST
PURPOSES ONLY
HOPEFULLY, YOUR COMPETITORS.
(BRANDWATCH, 2013)

24. COMPANIES WITH MORE THAN
1,000 FOLLOWERS
GENERATE MORE THAN
800 NEW WEBSITE VISITORS
A MONTH
(HUBSPOT, 2013)

25. B2B MARKETERS
WHO USE TWITTER
GENERATE
TWICE AS MANY
LEADS
(INSIDE VIEW, 2012)

26. 64% OF USERS
ARE MORE LIKELY
TO BUY FROM
BRANDS THEY
FOLLOW
(KISSMETRICS, 2011)

27. 60% OF LARGE
COMPANIES HAVE
ACQUIRED
CUSTOMERS
THROUGH TWITTER
(HUBSPOT, 2013)

28. 36% OF ALL
MARKETERS HAVE
ACQUIRED A
CUSTOMER
THROUGH TWITTER,
WITH B2B
COMPANIES LEADING
THE PACK
(HUBSPOT, 2013)

29. 30% OF BRANDS
EXPERIENCE
INCREASED
CUSTOMER LOYALTY
AFTER ESTABLISHING
A SOCIAL MEDIA
PRESENCE
(HUBSPOT, 2013)

30. SO TWITTER HAS A STARRING ROLE IN
MODERN MARKETING

31. SO TWITTER HAS A STARRING ROLE IN
MODERN MARKETING AND SMART
COMPANIES ARE THINKING OF (AND
PAYING ATTENTION TO) INNOVATIVE
WAYS TO USE IT.

32. SO HAPPY IPO, TWITTER

33. SO HAPPY IPO, TWITTER
(MODERN MARKETERS ARE WATCHING)

34. HOW ELSE ARE MODERN MARKETERS
TAKING ADVANTAGE OF NEW CHANNELS
AND TECHNOLOGIES?

35. CHECK OUT THE KAPOST 50:
CELEBRATING THE 50 BEST BRANDS
IN CONTENT MARKETING
bit.ly/kapost50