This document provides guidance for workshop trainers on conducting workshops about social media and networking for NGOs. It includes an overview of the workshop topics, detailed agendas for each day of the workshops, learning objectives, and supplemental materials like templates, worksheets and online resources. Specifically, this section focuses on a workshop for listening and web presence, providing guidance on setting up social media listening tools, conducting keyword searches, setting up an RSS reader dashboard, best practices for effective listening workflows, and creating an organizational blog.
24. Participants will work in small groups or pairs to assess their “home base” on the checklist. Make sure the small groups have a mix of NGOs that have a website, blog or both. If all workshop participants do not have a website, then have them use the checklist and give them a list of 3 - 5 NGO websites to review.
25.
26. Note: Depending on your participants, you could spend the second half of the morning as “lab time” and get their blogs set up. Then do this presentation after lunch and use the second half of the afternoon as lab time to write posts.
35. Principle: Social media strategy connects, supports, and enhances an overall internet communications strategy and connects to offline behavior change or action.
36. 1.What is the big goal your organization has for civil society?
37. 2. Describe your organization’s program or communications objectives that support the above goal?
63. What about confidentiality? How do we develop and enforce clear boundaries about what can and cannot be shared to avoid violating trust of the groups and individuals you support.
65. If we have a blog, how do we know how often to update it?
66. When should we write one - every week / month / quarter?
67. Do people expect a (e.g.) monthly one, that way you can publicize it in e-bulletins/newsletters and you can say "come back on the first day of the month to read our new blog" - or is it more of an occasional thing i.e. when we have something to say.